National Survey Uncovers the Truth about Partial Dentures, Finds Few are Doing Enough to Ensure that their Partial Dentures are

National Survey Uncovers the Truth about Partial Dentures, Finds Few are Doing
  Enough to Ensure that their Partial Dentures are Always in Good Condition

Results suggest social stigma attached to partial denture wearers

PR Newswire

PITTSBURGH, May 30, 2013

PITTSBURGH, May 30, 2013 /PRNewswire/ --GlaxoSmithKline Consumer Healthcare
today released results from a new national survey of partial dentures wearers
(PDWs), revealing that while over half of survey respondents (58%)^1 report
that it's important to them to maintain the health of their teeth - more so
than their diet (46%) or skin (11%)^1 - more than one third (36%)^1 of
respondents did not change any of their behaviors within the first year of
wearing their partial denture. Incidentally, the teeth on either side of a
partial denture are twice as likely to be lost compared to other teeth in a
partial denture wearer's mouth.

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PDWs make up almost six percent (18.5 million people)^2 of the U.S. adult
population; the average PDW is only 40 years old.^2 While the health of PDWs'
existing teeth is deeply important to them, and they don't want to face the
trauma of more tooth loss, survey results revealed that few are doing enough
to ensure that their partial denture is always in good condition.^1

"Partial dentures impact many dimensions of a person's life, including
appearance, relationships and confidence," said Ekaterina Kletter, Brand
Manager, GSK Consumer Healthcare. "These survey results revealed that more
than half of the survey respondents (51%) say that their
confidence/self-esteem has been negatively impacted by wearing a partial
denture.^1 What many people don't know is that taking proper care of your
partial denture is a big step to preserving a healthy smile."

With all these factors weighing in, more than half (51%)^1 of PDWs agree that
losing teeth has made them try to take better care of their teeth. Although
some of the PDWs have changed their dental health habits after tooth loss to
prevent further damage of their natural teeth,^1 they have failed to implement
the same routines with their partial denture.^1 Many people may not know that
proper care of a partial denture is an important part of a good oral
healthcare routine. Just recently, POLIDENT and POLIGRIP have introduced a new
line of products designed especially for PDWs:

  oPOLIGRIP^® Denture Adhesive For Partials Seal and Protect stabilizes the
    partial denture and helps create a snug, firm yet comfortable fit to
    reduce movement against the gums and teeth next to the partial.
  oPOLIDENT^® Denture Cleanser For Partials Clean and Protect is specifically
    formulated to clean partial dentures without scratching the soft denture
    material, unlike regular toothpaste. The unique formula releases active
    oxygen to help kill 99.9% of odor-causing bacteria.

"Many people are not aware of the effect that partial dentures can have on
existing teeth," said Kletter. "Partial denture wearers are almost twice as
likely to lose the teeth next to their partial denture, compared to the rest
of their remaining teeth. It's important to be educated about how to properly
care for your partial denture to help protect your remaining teeth."

Partial Dentures are Always Top of Mind

  oOn average, PDWs think about the fact that they have a partial denture
    four times a day.^1
  oAlmost eight in ten (79%)^1 respondents confess that they feel more
    informed about how to properly take care of their existing teeth than
    their partial dentures.
  oThe possibility that they might lose more teeth is what has made 57
    percent^1 of PDWs at least a little nervous about visiting a dentist.
  oAlmost half (44%)^1 of Americans with partial dentures think that future
    tooth loss is inevitable, and not preventable for them.

Respondents Only Partially Aware of Proper Denture Care Regimen

  oAlmost one in five (13%)^1 report that they rarely keep a set routine for
    cleaning their partial dentures.
  oMore than a third (34%)^1 usually leave their partial dentures in their
    mouths for 16 hours or longer.
  oOne in four (25%)^1 confess they often wear their partial dentures when
    they sleep.

Don't Let Tooth Loss Drag You Down

  oVisit to ensure that you are properly caring for
    your partial denture to help protect your remaining natural teeth.

About Partial Dentures:

A removable partial denture or bridge usually consists of replacement teeth
attached to a pink or gum-colored plastic base, which is connected by metal
framework that holds the denture in place in the mouth. Partial dentures are
used when one or more natural teeth remain in the upper or lower jaw. Not only
does a partial denture fill in the spaces created by missing teeth, it
prevents other teeth from changing position. A precision partial denture is
removable and has internal attachments rather than clasps that attach to the
adjacent crowns. This is a more natural-looking appliance.^3

Wearing a partial can put extra stress on neighboring natural teeth. If it is
not held securely in place it can apply pressure to the adjacent teeth,
possibly causing them to move. This could increase the risk of losing more
teeth over time.

About the Survey

Kelton, on behalf of GlaxoSmithKline, conducted a national survey of 1,039
PDWs to gather insights on the emotional and social impact of wearing partial
dentures. The Partial Dentures Survey was conducted between January 3rd and
January 10th, 2013 among 1,039 American partial denture wearers ages 18 and
over, using an email invitation and an online survey. Results of any sample
are subject to sampling variation. The magnitude of the variation is
measurable and is affected by the number of interviews and the level of the
percentages expressing the results. In this particular study, the chances are
95 in 100 that a survey result does not vary, plus or minus, by more than 3
percentage points from the result that would be obtained if interviews had
been conducted with all persons in the universe represented by the sample. The
margin of error for any subgroups will be slightly higher.

About Poligrip^®

Poligrip® for Partials Seal and Protect Adhesive and Polident for Partials
Clean and Protect Cleanser are available in retailers nationwide. For more
information about Poligrip® for Partials, please visit

About GlaxoSmithKline Consumer Healthcare

GlaxoSmithKline Consumer Healthcare is one of the world's largest
over-the-counter consumer healthcare products companies. Its well-known brands
include Nicorette^® and NicoDerm^® CQ, the leading smoking cessation
products; alli, the only FDA-OTC weight loss aid; as well as medicine cabinet
staples, Aquafresh^®, Sensodyne^®, Tums^®, and Breathe Right^®, all of which
are trademarks owned by and/or licensed to GlaxoSmithKline Group of Companies.

About GlaxoSmithKline^®

GlaxoSmithKline – one of the world's leading research-based pharmaceutical and
healthcare companies – is committed to improving the quality of human life by
enabling people to do more, feel better and live longer. For company
information visit:

Media Relations: 

GSK Consumer Healthcare      (973) 889-2344
Edelman                    (212) 277-3812

1. Partial Dentures Survey. Kelton Research, January 2013.

2. 2010 Denture Wearer Incidence Study.

3. WebMD, Denture Health and Dentures

SOURCE GlaxoSmithKline Consumer Healthcare
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