Lufthansa Selects Tealium's Enterprise Tag Management Solution to Provide Increased Marketing Agility

Lufthansa Selects Tealium's Enterprise Tag Management Solution to Provide 
Increased Marketing Agility 
German Airline Will Leverage Tealium to Improve Performance and
Results for Global Marketing Initiatives 
SAN DIEGO, CA -- (Marketwired) -- 05/30/13 --  Tealium, the leader in
enterprise tag management, today announced the addition of German
airline Lufthansa to its growing list of enterprise-level clients
worldwide. Lufthansa joins a prestigious roster of European brands
such as Nokia, Urban Outfitters, TUI and News International that
utilize Tealium's tag management solution for improving their digital
marketing effectiveness. 
Following a thorough review of the market, Lufthansa chose Tealium
for its scalability, reliability and performance, as well as for its
ease of use in helping marketers be more agile and efficient in
deploying mission-critical third party online vendors. The
implementation of Tealium's solution will also allow Lufthansa to
enhance its mobile marketing measurement and results. 
The new customer signing underlines the rapid growth of tag
management in the US and overseas as brands seek to streamline their
digital marketing operations and increase efficiency. Using Tealium,
Lufthansa is now empowered to manage all its tag-based digital
marketing solutions, including web analytics reporting and dynamic
site testing tools, through an intuitive user interface. 
"The proliferation of JavaScript tags in digital marketing has
created a new set of problems for digital marketers. Tags are costly
to manage, slow down marketing, and can negatively impact the speed
at which your web pages load," said Ali Behnam, President and
Co-Founder at Tealium. "Tealium solves these issues by reducing
complexity and maximizing results, while also providing a rich data
source to help power big data initiatives." 
"Throughout the evaluation process, Tealium proved to be the best
matching tag management solution for Lufthansa's future e-commerce
strategy," said Marcus Casey, Head of E-Commerce and Mobile
Lufthansa. "We required an easy to use solution that is both scalable
and robust, and Tealium delivers just that." 
This year is already proving hugely successful for Tealium. The
company posted banner first quarter results, including growth to more
than 250 enterprises, $15.6M in Series C Financing, and the launch of
several customer initiatives, including Digital Velocity Europe, a
user conference scheduled for June 20th in London.   
For more information on Tealium or its products, please visit: 
http://www.tealium.com  
http://twitter.com/tealium 
http://blog.tealium.com/ 
About Tealium
 Tealium is the leader in enterprise tag management,
serving some of the most demanding customers in the world. Tealium's
cloud-based service makes it easy for digital marketers to deploy and
manage their third-party vendor tags, and then correlate the data
those tags generate into an actionable source. Using Tealium,
organizations can streamline their digital marketing operations,
increase the effectiveness of customer acquisition campaigns, and
power their big data initiatives. The company differentiates itself
through ease of use, scale and performance, and fanatical customer
support. Select clients include Petco, Lenovo, A+E Networks, Mattel,
Fox Networks Group, Urban Outfitters, Perry Ellis, Nokia, NHL, Sony
Online Entertainment, and many more. For more information, please
visit www.tealium.com. 
Media Contact:
Michael Ellis
PR Manager
858-228-1915
michael.ellis@tealium.com 
 
 
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