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Animoto Partners with Vimeo to Launch New High-End Video Creation Solution for SMBs

Animoto Partners with Vimeo to Launch New High-End Video Creation Solution for

Animoto Pro Premium Introduces Enhanced Features Tailored for
Small-to-Medium-Sized Businesses

PR Newswire

NEW YORK, May 30, 2013

NEW YORK, May 30, 2013 /PRNewswire/ -- Animoto, the online video creation
service that empowers anyone to create and share extraordinary videos, today
announced the launch of Animoto Pro Premium, a new tier of its subscription
service designed specifically to meet the needs of small-to-medium-sized
business customers. Building on the success of Animoto Pro, Animoto Pro
Premium includes a series of new features designed to help business users,
such as professional photographers, real estate agents, marketing agencies or
anyone looking to promote their business, by making professional quality video
more accessible than ever. This launch marks the beginning of Animoto's
partnership with Vimeo, which enables Animoto Pro Premium subscribers to
benefit from the powerful business features included with Vimeo PRO, the
high-quality video platform used by top businesses, creative professionals and
filmmakers around the globe.

"Animoto Pro Premium is our most advanced offering yet and allows a level of
commercial personalization that will help businesses and photographers promote
and sell better with video," said Brad Jefferson, CEO and co-founder, Animoto.
"Partnering with Vimeo to include Vimeo PRO was a natural fit with the
offering as it's the go-to tool for any business or creative professional
serious about showcasing, streaming and measuring video content." 

As more small businesses turn to video to enhance their portfolio of offerings
and more effectively market their products and services, Animoto videos have
proven to be a cost-efficient, dynamic tool to boost sales opportunities and
increase customer engagement and conversion. Animoto Pro Premium includes a
Vimeo PRO subscription, valued at $199 per year, and offers subscribers the
ability to create full-length, high-definition, commercially licensed videos
for marketing or selling to other businesses.

"We're quite excited about this partnership as Vimeo's core values of quality,
creativity and control are exactly in line with the services that Animoto
provides," said Kerry Trainor, CEO, Vimeo. "For the creative professional who
wants to ensure that the Animoto videos and other content they create are
showcased in the best possible manner, there's no better solution than Vimeo.
With the added value of a Vimeo PRO subscription, Animoto Pro Premium users
will now have a robust suite of tools at their fingertips to enhance their
videos, drive and measure results and even monetize their content."

Animoto Pro Premium subscription highlights include:

  o Customization capabilities: Pro Premium users will have the
    never-before-offered ability to build personalized branding into video
    post-rolls, to stream videos over a white-labeled player page and include
    a customizable call-to-action button within the video, allowing for
    increased engagement and lead generation opportunities.
  o Video Quality and Features: Videos created using Animoto Pro Premium will
    be showcased in 1080p—the highest resolution offered yet—while users will
    also benefit from exclusive access to new video styles designed for
    businesses and a selection of more than 3,000 music tracks from top
    licensors, such as Triple Scoop Music.
  o Insight, Monetization and Control: Video creators will have access to a
    comprehensive set of video viewing analytics, allowing them to identify
    when and from where content was viewed, as well as password protection and
    download capabilities to control who can view the video and when it's

Animoto Pro Premium is available to customers immediately; annual
subscriptions are $499 at For more information on the Animoto
Pro Premium package or the new features, visit

About Vimeo:
Vimeo® is the high-quality video platform for creative people. Vimeo's mission
is to empower and inspire people around the world to create, share and
discover videos. As one of the world's largest creative networks, Vimeo has
over 18M registered members and reaches a global audience of more than 100M
each month. Founded in 2004 and based in New York City, Vimeo, LLC is a
subsidiary of IAC (NASDAQ: IACI).

About Animoto:
Animoto is an online video creation service that empowers people to create and
share extraordinary videos using their own pictures, video clips, words and
music. The company's patented Cinematic Technology makes it easy to preserve
your memories or promote your business through the power of video in just
minutes from a computer or mobile device. Founded in 2006, Animoto is based in
New York City with offices in San Francisco. For more information or a free
membership, visit to sign up online or download the Android
app or iPhone app.

Animoto and Cinematic Technology are registered trademarks of Animoto Inc. 
Vimeo® is a registered trademark of Vimeo, LLC.

SOURCE Animoto Productions

Contact: Audrey Sahl, Bateman Group for Animoto, +1-347-382-9731,
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