McDonald's® Gives Quarter® Pounder Burgers A Flavorful New Twist

       McDonald's® Gives Quarter® Pounder Burgers A Flavorful New Twist

Three new Quarter Pounder Burgers feature a variety of unique toppings and
premium ingredients

PR Newswire

PHILADELPHIA, May 30, 2013

PHILADELPHIA, May 30, 2013 /PRNewswire/ --Beginning in June, McDonald's
invites burger lovers in the Greater Philadelphia Region to experience three
new flavors of the iconic Quarter Pounder Burger. Made with 100% beef, the
burgers feature a variety of new toppings like bacon habanero ranch sauce,
thick-cut Applewood smoked bacon, and colorful veggies, all on a bakery style
bun. The introduction of the new Quarter Pounder Burgers is part of McDonald's
broader efforts to evolve its menu with more great-tasting, relevant food and
beverage choices.

About McDonald's New Quarter Pounder Burgers

Customers can choose from three new varieties:

  oBacon Habanero Ranch: Quarter Pounder Burger with white cheddar
    (*pasteurized process), new thick-cut Applewood smoked bacon, lettuce,
    tomato, and a spicy habanero ranch sauce.
  oDeluxe: Quarter Pounder Burger with American cheese, tomato, lettuce,
    crinkle-cut pickle slices, red onion, mayonnaise, and mustard.
  oBacon & Cheese: Quarter Pounder Burger with new thick-cut Applewood smoked
    bacon, American cheese, crinkle cut pickle slices, red onion, ketchup, and
    mustard.

"We know our customers are craving more unique ingredients and flavors with
their burger choices," said John Durante, President, McDonald's Restaurants of
the Greater Philadelphia Region Owner/Operator Association. "The new Quarter
Pounder Burgers offer them just that – the same great-tasting burger that they
can now enjoy with bolder flavors and new ingredients."

To celebrate the launch, McDonald's is partnering with a number of local blogs
to "Top Off a Father's Day" with a new Quarter Pounder Burger prize pack that
includes coupons, t-shirts and Phillies tickets. In addition, new Quarter
Pounder Burger coupons will be distributed at Father's Day events throughout
the Philadelphia region.

McDonald's customers will also still be able to order the classic Quarter
Pounder Burger, made with a quarter pound* of 100% pure beef simply seasoned
with a pinch of salt and pepper, two slices of melty cheese, slivered onions
and tangy pickles all on a sesame seed bun.

For more information about the new Quarter Pounder Burgers and McDonald's full
line of menu choices including nutrition information visit www.McDonalds.com.

*weight before cooking 4 oz.

About McDonald's
McDonald's USA, LLC, serves a variety of menu options, including wholesome
choices, made from quality ingredients to more than 26 million customers every
day.Nearly 89 percent of McDonald's 14,000 U.S. restaurants are independently
owned and operated by businessmen and women. There are nearly 300 McDonald's
restaurants in the Greater Philadelphia Region. For more information on
McDonald's visit www.mcdonalds.com or log on at any of the 11,500 Wi-Fi
enabled McDonald's U.S. restaurants. Visit www.mcstate.com for local
restaurant, career and program information. Follow us on Twitter and
Instagram @McDPhilly for the latest news, info, events and promotions, and
find us on Facebook at www.facebook.com/mcdonalds.

The following trademarks used herein are owned by McDonald's Corporation and
its affiliates: McDonald's, Quarter Pounder. © 2013 McDonald's

FOR MORE INFORMATION
Chas Kurtz
Tierney
Phone: 215-790-4386
Email: ckurtz@tierneyagency.com

SOURCE McDonald's of the Greater Philadelphia Region

Website: http://www.mcdonalds.com
 
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