Biogen Idec Reinforces Commitment to MS Community on 5th Annual World MS Day
– Biogen Idec Corporate Website Dedicated to World MS Day Awareness –
– Company Conducts MS Awareness Campaign for Members of EU Parliament in
– Biogen Idec Affiliates Worldwide Hold Awareness Raising & Educational
WESTON, Mass. -- May 29, 2013
Biogen Idec (NASDAQ: BIIB) joins the global multiple sclerosis (MS) community
today to acknowledge the fifth annual World MS Day by hosting awareness and
educational activities around the globe. Created by the Multiple Sclerosis
International Federation (MSIF) and its member MS societies, World MS Day
(http://mymotto.worldmsday.org/en) is a global awareness-raising campaign that
informs the public about the intricacies of MS and its impact on the lives of
more than two million people worldwide.
“Our decades-long partnership with the global MS community has helped to bring
people with MS across the globe significant advances in treatment options,
patient care and continued research advances. On World MS Day, we join
together to build understanding and awareness of MS and reiterate our
unwavering commitment to advance the fight against this debilitating disease,”
said John Richert, M.D., vice president, global medical affairs, Biogen Idec.
“We are working diligently to address the needs of people living with MS,
bringing them new hope – with the goal of improving their quality of life.”
This year’s theme for World MS Day is “Young People with MS,” focusing on six
inspiring young people with MS and their personal mottos for relationships,
their futures, and their identities. “We all have mottos to get us through the
most challenging times in life,” explains Peer Baneke, chief executive officer
of MSIF. “We want to know the words that give people strength to overcome
obstacles when times are tough,” he added.
Since the beginning of May, MSIF has encouraged young people to share their
mottos on the World MS Day website (http://mymotto.worldmsday.org/en) and
across Facebook (https://www.facebook.com/worldmsday), Twitter
(https://twitter.com/WorldMSDay), and Pinterest
(http://pinterest.com/worldmsday/). Events to mark this significant day will
be taking place in more than 60 countries around the world, and Baneke adds,
“We are very grateful for the support of Biogen Idec and other companies and
hope the campaign will be an inspiration to them, as well.”
At the heart of Biogen Idec's mission is the scientific discovery, development
and delivery of new therapies to help patients with neurodegenerative
diseases, hemophilia and autoimmune disorders. The company’s commitment to MS
is evident through the wide range of research, clinical advancements, services
and therapeutics options developed specifically for treating MS. Founded in
1978, Biogen Idec employs more than 6,000 people worldwide and remains the
world’s oldest independent biotechnology company.
Today, Biogen Idec has dedicated the home page of the company’s corporate
website (www.biogenidec.com) to MSIF to raise awareness for the cause.
Visitors to the site are invited to link to the World MS Day website.
Additionally, World MS Day is the start of Biogen Idec’s awareness-building
campaign to inform governments and politicians at the European Union and
national level. The campaign will focus on the human and economic impact of
MS, highlighting the company’s support of the 2012 EU Parliament declaration
to improve equal access to care for MS patients in Europe.
Biogen Idec’s affiliates are undertaking a wide range of activities in support
of World MS Day around the world. Highlights include:
*Argentina: Raising awareness of mobility impairment in people living with
MS in collaboration with Asociación Civil Esclerosis Múltiple Córdoba, the
local patient advocacy organization.
*Australia: Supporting the “Kiss MS Goodbye” campaign in collaboration with
the patient organization MS Australia; supporting the MS Walk to raise
awareness and funding for MS patients.
*Finland: Hosting a 4-week fundraising walk to increase awareness about MS.
All Finish MS clinics are participating and the winner will donate money
to either research or a patient organization.
*Germany: Organizing 25 patient events to raise awareness around adherence
and mobility and launching the microsite “My World MS Day 2013”
(www.mslife.de) as the hub of the campaign.
*India: Hosting MS awareness campaigns in ten major cities and initiating
the “I Support MS” blog campaign.
*Japan: Conducting an MS awareness-raising campaign on television stations
in six major cities; with the MS Society in Japan, hosting “The Moments
when I Feel Most Alive” award ceremony.
*The Netherlands: In cooperation with the patient organization MS
Foundation The Netherlands launching the 2^nd annual DreaMS award campaign
to improve the quality of life for MS patients and help them realize their
*Poland: Kicking off the Fight for Yourself campaign aimed at improving
quality of life and equal access to care for MS patients.
*Portugal: Organizing Superheroes against MS in collaboration with
Sociedade Portuguesa de Esclerose Múltipla, the PortugueseMS patient
society,toeducate school children whose parents have MS about the
*Spain: Releasing a video showcasing an MS patient on Spain’s national
television channel to raise awareness about MS; hosting two roundtables in
which government officials will discuss challenges and opportunities to
improve the health care and treatment options for MS patients.
*Sweden: Launching Stand up and Fight for MS campaign mobilizing the MS
community to fight for the right to early diagnosis, equitable access, and
a flexible working environment; launching the I have MS website to
prioritize MS as a neurological disease in Sweden.
About Multiple Sclerosis
Multiple sclerosis (MS) is a chronic, unpredictable, and progressive disease
of the central nervous system that causes inflammation and destruction of
nerve fibers as well as the myelin sheath, the protective layer that surrounds
the body’s nerve fibers. Symptoms of MS vary and may include cognitive
impairment, loss of vision, weak limbs, unsteadiness in walking, and fatigue.
According to the MSIF, MS is one of the most common diseases of the central
nervous system, and there are more than 2 million people around the world
living with the disease.
Through cutting-edge science and medicine,Biogen Idecdiscovers, develops and
delivers to patients worldwide innovative therapies for the treatment of
neurodegenerative diseases, hemophilia and autoimmune disorders. Founded in
1978,Biogen Idecis the world’s oldest independent biotechnology company.
Patients worldwide benefit from its leading multiple sclerosis therapies, and
the company generates more than$5 billionin annual revenues. For product
labeling, press releases and additional information about the company, please
US MEDIA CONTACT:
Ligia Del Bianco, +1-781-464-3260
EX-US MEDIA CONTACT:
Biogen Idec International
Shannon Altimari, +41 41 392 16 77
Benjamin Strain, +1-781-464-2442
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