Five Factors Driving OTT Video in Emerging Markets

              Five Factors Driving OTT Video in Emerging Markets

PR Newswire

BOSTON, May 29, 2013

BOSTON, May 29, 2013 /PRNewswire/ -- The opportunity for OTT video to prosper
in emerging markets is strong. In order to take advantage of this, telcos need
to take into consideration five factors, according to a new report from
Pyramid Research (

Five Factors Driving OTT Video in Emerging Markets: Best Practices for
Operators  examines the growth of OTT video in markets across Latin America,
Asia-Pacific, Eastern Europe and the Middle East. Pyramid Research identifies
five factors that telcos must take into consideration when looking at the OTT
opportunity in emerging markets: content, technology, partnerships, payments
and regulations. Content is highlighted as the most important factor for OTT
success, and opportunities for new OTT players to become successful content
providers are discussed. This report presents case studies on Reliance
Communications, Turk Telekom, Rostelecom, Claro and Racsa. The report
concludes with some recommendations.

Download an excerpt or purchase the report here.

"In emerging markets, the OTT model is enabling telcos, pay-TV providers and
media companies to respond to the demand for video streaming services on
multiple viewing platforms, from laptops and mobile phones to the latest
connected devices," says Daniele Tricarico, Analyst at Pyramid Research.

Changing conditions in the content licensing market, as well as new enabling
broadband technologies, are opening up opportunities in many emerging markets,
from Latin America to Central and Eastern Europe. Faced with saturated content
markets in mature economies, global studios, aggregators and TV channels are
looking for new markets to license their content. At the same time, the
increasing availability of enabling technologies, such as CDNs and adaptive
bitrate streaming, means that legacy infrastructure is no longer a deterrent
to OTT video and that a consistent single-digit, megabit-per-second DSL
connection is enough to support most video streaming activities, he notes. To
learn more about the factors driving OTT video in emerging markets, download
an excerpt.

Five Factors Driving OTT Video in Emerging Markets: Best Practices for
Operators is part of Pyramid Research's Telecom Insider Report Series and is
priced at $1995. Download an excerpt or purchase the report here. For more
information, contactJarka Justova(for those in EMEA or Asia-Pacific) orJuan
Gobbi (for those in Latin America or North America).

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Press Contact:
Jennifer Baker
Pyramid Research
Marketing Director

Pyramid Research ( offers practical solutions to the
complex demands our clients face in the global communications industry. Its
analysis is uniquely positioned at the intersection of emerging markets,
emerging technologies and emerging business models, powered by the bottom-up
methodology of our market forecasts for more than 100 countries – a
distinction that has remained unmatched for more than 25 years. As a division
of UBM Tech (, Pyramid Research contributes to the only
integrated business information platform serving the global communications

SOURCE Pyramid Research

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