Akamai Introduces New Elements to Aura Network Solutions Family
Operator CDN Solutions Designed to Enable Network Providers to Offer New
Services and Meet Demand for Multi-Screen Video; Incorporates Technology
Obtained in Verivue Acquisition
CAMBRIDGE, Mass., May 29, 2013
CAMBRIDGE, Mass., May 29, 2013 /PRNewswire/ --Akamai^® Technologies, Inc.
(NASDAQ: AKAM), the leading cloud platform for helping enterprises provide
secure, high‑performing user experiences on any device, anywhere, today
announced that Aura Lumen and Aura Spectra are now available as part of the
company's Aura Network Solutions family of Operator CDN (OCDN) technologies.
Designed to address the growing demand for online content and video, Aura
Network Solutions can help network service providers support new revenue
generation opportunities, provide a superior user experience, manage network
costs, and simplify the video delivery infrastructure for both operator-owned
content and over-the-top (OTT) services.
Recognizing that operators have different requirements driving their CDN
deployments, the Aura Network Solutions suite is comprised of two distinct
OCDN product lines – Aura Lumen (licensed CDN) and Aura Spectra
(Software-as-a-Service CDN). This model is designed to maximize flexibility in
how operators deploy the solution and, in turn, increase the value of their
OCDN investment. Further, the integration of products obtained through
Akamai's acquisition of Verivue has allowed Akamai to deliver Aura Lumen as a
comprehensive solution that can be owned and run by the operator, giving them
greater control of their investment.
The ability to use video and other online content to provide innovative new
services, increase average revenue per user and reduce subscriber churn is
critical to ongoing operator success. To address this new reality, operators
are offering their own multi-screen video solutions as a type of OTT service.
In addition, operators have sought opportunities that allow them to deploy a
cost-efficient network that capitalizes on traffic growth and new subscriber
services without undertaking the cost and complexity associated with
developing an "in-house" CDN.
"Many carriers are taking a very different approach to their CDN strategy than
they did only a few years ago," said Paris Burstyn, senior analyst, Ovum. "In
the past, there was a strong desire for operators to build their own CDN and
go it alone in the market. Now, they actively seek a partnership approach to
address their needs. Working with the right partner can improve their network
economics by offloading more Internet traffic, help sell enterprise and media
CDN services to their customers, and leverage an open system CDN to deliver
multi-screen video experiences to their subscribers."
Unlike large infrastructure-based OCDN deployments that rely primarily on
equipment, Aura Network Solutions are focused on delivering Akamai's
industry-proven expertise and history of CDN innovation from the outset. For
example, operators can more rapidly meet the subscriber demand for
multi-screen video options through Akamai's ability to deliver HTTP video in
multiple formats. As important, using Aura Lumen or Aura Spectra can help
operators reduce CDN complexity by eliminating the need to deploy multiple
point solutions or proprietary/specialized hardware typical of other offerings
in the market. Further, Akamai OCDN solutions have been shown to allow
operators to offload a significant amount of their global Web traffic,
increasing overall network efficiency.
Operators turning to Akamai to help support their OCDN strategies may be able
to benefit from the following:
oAura Lumen: A Licensed CDN (LCDN) software suite based on CDN technology
obtained through the Verivue acquisition. Designed to run on standard
commercial off the shelf (COTS) hardware or preapproved Virtual Machine
(VM) environments, Aura Lumen includes a number of software components
intended to meet the critical requirements of an LCDN deployment. These
oAura HyperCache (AHC) provides HTTP caching and delivery for operator
content, operator customer content, and OTT content, including
content from Akamai's global customers;
oAura Request Router, a highly scalable, DNS-based content request
router that maps user requests to the best available CDN node;
oAura Intercept Service provides HTTP traffic intercept and redirect
to support caching and offload of OTT content in transparent caching
oAura Object Store offers licensed storage software to provide
scalable origin services for the OCDN;
oAura Control System provides system management and analytics to allow
operators comprehensive management of the OCDN components such as
provisioning content, and usage reporting; and
oAura Off-net Routing offers the ability to federate the OCDN with the
Akamai Intelligent Platform for both overflow and off-net delivery.
oAura Spectra: A SaaS CDN suite providing operators with media CDN
capabilities that can be deployed quickly and with far less upfront
investment required with a traditional DIY model. Aura Spectra is based on
Akamai's CDN software technology and includes the following SaaS
oAura Edge eXchange (AEX), an Akamai-managed set of servers dedicated
to establishing the OCDN specifically for the operator. The operator
has the ability to determine network locations, capacity, content
provisioning, reporting, and billing while Akamai operates, manages
and upgrades the CDN software and systems on behalf of the operator.
The AEX solution also provides access to other value-added services
running on the Akamai Intelligent Platform™ to enable the operator to
sell commercial CDN services to enterprises or to third-party content
oAura Control System which, in addition to management and analytics,
includes the Aura Control Plane, providing access to Akamai advanced
cloud services. The Aura Control System also includes white label
access to the Luna Control Center for Operator content provisioning.
In addition, Akamai Federation is designed to provide an operator the ability
to federate its OCDN with the Akamai Intelligent Platform. Akamai Federation
provides global delivery of operator content with a single business agreement
using the Akamai Intelligent Platform.
"The value of CDNs is very clear to the operator community, but requires
reduction of technical complexity and a means to effectively deliver 'off
network' content to their customers," explained Mick Scully, vice president
and general manager, Carrier Products Division, Akamai. "Through our Aura
Network Solutions we're able to provide operators with new ways to take
advantage of the IP media revolution, evolve their business models and attract
and keep new subscribers. And we're doing it in a way that's intended to be as
flexible and cost effective as possible."
Akamai^® is the leading cloud platform for helping enterprises provide secure,
high-performing user experiences on any device, anywhere. At the core of the
Company's solutions is the Akamai Intelligent Platform™ providing extensive
reach, coupled with unmatched reliability, security, visibility and
expertise. Akamai removes the complexities of connecting the increasingly
mobile world, supporting 24/7 consumer demand, and enabling enterprises to
securely leverage the cloud. To learn more about how Akamai is accelerating
the pace of innovation in a hyperconnected world, please visit www.akamai.com
or blogs.akamai.com, and follow @Akamai on Twitter.
Akamai Statement Under the Private Securities Litigation Reform Act
This release contains information about future expectations, plans and
prospects of Akamai's management that constitute forward-looking statements
for purposes of the safe harbor provisions under The Private Securities
Litigation Reform Act of 1995. Actual results may differ materially from those
indicated by these forward-looking statements as a result of various important
factors including, but not limited to, failure of Akamai services to operate
as expected or to address intended market needs, a failure of Akamai's network
infrastructure, and other factors that are discussed in Akamai's Annual Report
on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically
filed with the SEC.
Rob Morton Natalie Temple
Media Relations Investor Relations
SOURCE Akamai Technologies, Inc.
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