Bazaarvoice Expands Its Media Solutions Management Team
New Appointments Will Help Establish a Broader Ecosystem of Advertisers,
Publishers and Media Technology Partners
AUSTIN, Texas, May 29, 2013 (GLOBE NEWSWIRE) -- Bazaarvoice, Inc. (Nasdaq:BV),
the network connecting brands and retailers to the authentic voices of
consumers wherever they shop, today announced the addition of two executives
to build further momentum behind the company's Media solutions business.
Joining the company are Scott Bender, senior vice president of Global Media
Sales, and Josh Wetzel, vice president of Media Network & Business
Bazaarvoice Media brings highly relevant brand messages to an estimated 100
million active consumers across shopping publishers, mobile and tablet
commerce applications, and online retailers. Bazaarvoice Media's advertising
management network allows advertisers to target customers by behavior,
product, location and demographic, and enables retailers and publishers to
easily launch and manage on-site advertising campaigns that help brands
increase reach and awareness in the digital shopping aisle.
An advertising and media industry veteran, Scott Bender will lead global sales
and business development for Bazaarvoice Media solutions, with responsibility
for forming strategic relationships with the brand advertisers and top
agencies that form the demand side of the Bazaarvoice Media business. Bender
previously served as senior vice president of Sales & Business Development at
IGN and has also held senior sales roles at FOX Interactive Media and Turner
On the supply side of the Bazaarvoice Media business, Josh Wetzel is now
responsible for sales and business development with retailers, shopping
publishers and mobile commerce partners as well as leading third-party
partnerships that help support and improve the Media platform. Wetzel has a
successful history leading multi-disciplinary teams in the online commerce and
display advertising industries, previously holding senior positions with
PubMatic, eBay, Inc. and CNET Networks.
The addition of Bender and Wetzel rounds out the Bazaarvoice Media management
team, which includes recognized advertising and media leaders including
Longboard Media co-founders Jim Barkow and Scott Engler, and Ari Paparo,
formerly the senior vice president of Product Management for AppNexus and a
six-year veteran of Google and DoubleClick.
"Bazaarvoice is built around exceptionally talented people with a passion for
driving innovative marketing solutions that deliver a more rewarding
experience to shoppers, advertisers and retailers," said Jim Barkow, general
manager of Bazaarvoice Media. "Digital media and advertising is the second
pillar of Bazaarvoice's efforts to scale our network, and we're excited that
we continue to draw the digital advertising industry's top talent to our
growing team. Scott and Josh bring a wealth of industry knowledge and
expertise with media companies that, combined with their years of leadership
experience, makes them ideally suited to help lead our efforts to explore new
growth opportunities and scale our business."
Bazaarvoice is a network that connects brands and retailers to the authentic
voices of people where they shop. Each month, more than 400 million people
view and share authentic opinions, questions and experiences about 70 million
products in the Bazaarvoice network. The company's technology platform
amplifies these voices into the places that influence purchase decisions.
Network analytics help marketers and advertisers provide more engaging
experiences that drive brand awareness, consideration, sales and loyalty.
Headquartered in Austin, Texas, Bazaarvoice has offices in Amsterdam, London,
Munich, New York, Paris, San Francisco, Stockholm and Sydney. For more
information, visitwww.bazaarvoice.com, read the blog at
www.bazaarvoice.com/blog, and follow on Twitter
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