Boulder Brands, Inc. Reports Granting of Inducement Awards

Boulder Brands, Inc. Reports Granting of Inducement Awards

BOULDER, Colo., May 29, 2013 (GLOBE NEWSWIRE) -- Boulder Brands, Inc.
(Nasdaq:BDBD) reported today that it has granted inducement awards to two new
employees. The awards were granted on May 13, 2013 and May 28, 2013, in each
case, under the Company's 2012 Inducement Award Plan, which provides for the
granting of stock option awards to new employees as an inducement to join the
Company. The inducement awards consist of a total of 20,000 options for shares
of Boulder Brands common stock granted, in the aggregate, to two non-executive
employees. The options have a ten year term and an exercise price equal to the
fair market value of Company common stock on the date of grant. The options
vest in four equal annual installments beginning on the one-year anniversary
of the grant date.

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About Boulder Brands, Inc.

Boulder Brands, Inc. (Nasdaq:BDBD) is committed to providing superior tasting,
solution-driven products. The company's health and wellness platform consists
of brands that target specific consumer needs: Glutino and Udi's for
gluten-free diets; Earth Balance for plant-based diets; Smart Balance for
heart healthier diets; and Bestlife for weight management. For more
information about Boulder Brands, Inc., please visit www.boulderbrands.com.

CONTACT: Carole Buyers, CFA
         Senior Vice President, Investor Relations
         & Business Development
         Boulder Brands, Inc.
         cbuyers@boulderbrands.com
         303-652-0521 x152