New CSR Platforms Allow Developers to Capitalize on Android’s Native Support for Bluetooth® Smart

  New CSR Platforms Allow Developers to Capitalize on Android’s Native Support
  for Bluetooth® Smart

    Second Generation Bluetooth Smart Platforms Provide Greater Developer
                       Flexibility and Increased Memory

Business Wire

SUNNYVALE, Calif. & CAMBRIDGE, UK -- May 29, 2013

CSR plc (LSE: CSR; NASDAQ: CSRE) today announces the launch of its second
generation Bluetooth® Smart platforms, designed to give greater flexibility to
developers looking to create low-power wireless accessories. The CSR1010™ and
CSR1011™, part of the CSR µEnergy® range, will provide developers with
end-to-end solutions for a range of devices, including HIDs such as wireless
remote controls, mice and innovative ‘appcessories’.

The news follows an announcement from Google and Bluetooth Special Interest
Group that Android will include native support for Bluetooth Smart Ready and
Bluetooth Smart devices in the next version of its operating system, meaning
75% of smartphones^1 will be able to integrate seamlessly with a plethora of
Bluetooth Smart Ready devices.

“Google’s announcement marks a significant milestone in the roll-out of
Bluetooth Smart technology and subsequently provides a huge opportunity for
developers looking to create innovative low-energy wireless devices, and more
functional mobile apps,” says Paul Williamson, Director of Low Power Wireless
at CSR. “CSR is committed to helping developers capitalize on this opportunity
and by providing flexible and powerful platforms, like the CSR1010 and
CSR1011, we are allowing them to create devices which give consumers the
seamless connectivity experience they desire.”

Bluetooth Smart enables low-power connectivity and basic data transfer for
applications previously limited by the power consumption, size constraints and
complexity of other wireless standards. CSR1010 and CSR1011 are based on CSR’s
qualified Bluetooth Smart radio and offer a number of improvements on its
first-generation platforms.

Increased memory for advanced and more flexible application space

Offering 128KB of memory, the new platforms offer up to double the amount of
memory on its previous version and six times the customer application space.
This provides greater flexibility and an environment designed for more
innovative and feature rich designs.

Simple optimized power consumption

The new CSR platforms make use of the µEnergy® hardware modem. The modem and
the ultra-low power programmable IO controller can communicate with sensors
and peripheral devices, without using the integrated microprocessor. This
minimizes power consumption and reduces data transfer latency. These features
ensure that system level power consumption is minimized, giving optimized
performance with minimum development effort.

Simplified design and low cost of ownership

CSR has made the design process simpler by incorporating a single 50 ohm
output pin, removing the need for a Balun and reducing the BOM and print
circuit board design complexity. In addition, the on-chip switch mode power
supply can be directly operated from a range of battery sources, without the
need for inefficient external regulators.

CSR is also offering a software development kit, example applications and
hardware layout examples to provide a flexible rapid development environment
for Bluetooth Smart solutions. The company has the lowest cost of ownership
for a Bluetooth Smart SDK and tools (including compilers) at $499, in
comparison to an average price of $2,000 for a SDK license from other

CSR also offers a ready to use set of reference designs for the CSR1010 and
CSR1011 that are Bluetooth SIG certified and FCC and ETSI compliant.

Gaming accessories provider Mad Catz has already selected the CSR1011 platform
for its C.T.R.L.^R Wireless GamePad, R.A.T.^M Wireless Mobile Gaming Mouse and
M.O.U.S.^9 Wireless Mouse and both platforms are now available to customers
across the world.

About CSR

CSR is a global provider of innovative silicon and software solutions for the
location-aware, media-rich, cloud-connected world. Our platforms are optimized
for the automotive navigation and infotainment, digital cameras and imaging,
connected home infotainment and wireless audio markets. We provide solutions
to complex problems in the audio-visual, connectivity and location technology
domains across a broad range of markets, with a technology portfolio that
includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX® and CVC™ audio
codecs, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers, DSPs and
broadband receivers. CSR's technology solutions and market platforms enable
its customers to deliver a superior user experience and are adopted by leaders
in the auto, computer, home and mobile markets. More information can be found
at Keep up to date with CSR on our technical blog or CSR people
blog, YouTube, Facebook or follow us on Twitter at


This press release contains certain statements (including statements
concerning plans and objectives of management for future operations or
performance, or assumptions related thereto) that are not historical facts and
constitute ‘forward looking statements’ within the meaning of the United
States Private Securities Litigation Reform Act of 1995 in relation to CSR’s
Bluetooth® Smart platforms, and their performance characteristics in consumer
electronic products, and other future events and their potential effects on
CSR. These forward-looking statements can be identified by words such as
‘will,’ ‘can deliver,’ offers', 'allows', 'to enhance,’ ‘enables,’ 'designed
to' and other similar expressions regarding the performance characteristics of
CSR’s Bluetooth® Smart platforms, and their performance characteristics in
consumer electronics products, and their potential effects on CSR. Any future
release of CSR’s Bluetooth® Smart platforms or consumer electronics products
containing such technology, related products or modifications to such
products’ capability, functionality or features are subject to ongoing
evaluation by CSR and its customers, and may or may not be implemented and
should not be considered firm commitments by CSR or its customers and should
not be relied upon in making purchasing decisions. Such forward-looking
statements represent the current expectations and beliefs of management of
CSR, and are based upon numerous assumptions regarding CSR’s business
strategies and the environment in which CSR will operate and therefore involve
a number of known and unknown risks, contingencies, uncertainties and other
factors, many of which are beyond the control of CSR, including, but not
limited to, those detailed from time to time in CSR’s periodic reports
(whether under the caption Risk Factors or Forward Looking Statements or
elsewhere), which are available at the SEC’s web site Each
forward looking statement speaks only as of the date hereof. CSR does not
undertake to release publicly any updates or revisions to any forward looking
statements contained herein, otherwise than required by law.

Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc.
and licensed to CSR.

Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access®, WPA®, WPA2®, Wi-Fi
Protected Setup™ and Wi-Fi Multimedia™ are trademarks of the Wi-Fi Alliance.

Other products, services and names used in this document may have been
trademarked by

^1 Figure taken from International Data Corporation (IDC) Worldwide Quarterly
Mobile Phone Tracker, March 2013


March Communications
Nate Hubbell, +1 617-960-9875
Rocket Communications
Russell Lindsey, +44(0)845 370 7024
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