New CSR Platforms Allow Developers to Capitalize on Android’s Native Support for Bluetooth® Smart Second Generation Bluetooth Smart Platforms Provide Greater Developer Flexibility and Increased Memory Business Wire SUNNYVALE, Calif. & CAMBRIDGE, UK -- May 29, 2013 CSR plc (LSE: CSR; NASDAQ: CSRE) today announces the launch of its second generation Bluetooth® Smart platforms, designed to give greater flexibility to developers looking to create low-power wireless accessories. The CSR1010™ and CSR1011™, part of the CSR µEnergy® range, will provide developers with end-to-end solutions for a range of devices, including HIDs such as wireless remote controls, mice and innovative ‘appcessories’. The news follows an announcement from Google and Bluetooth Special Interest Group that Android will include native support for Bluetooth Smart Ready and Bluetooth Smart devices in the next version of its operating system, meaning 75% of smartphones^1 will be able to integrate seamlessly with a plethora of Bluetooth Smart Ready devices. “Google’s announcement marks a significant milestone in the roll-out of Bluetooth Smart technology and subsequently provides a huge opportunity for developers looking to create innovative low-energy wireless devices, and more functional mobile apps,” says Paul Williamson, Director of Low Power Wireless at CSR. “CSR is committed to helping developers capitalize on this opportunity and by providing flexible and powerful platforms, like the CSR1010 and CSR1011, we are allowing them to create devices which give consumers the seamless connectivity experience they desire.” Bluetooth Smart enables low-power connectivity and basic data transfer for applications previously limited by the power consumption, size constraints and complexity of other wireless standards. CSR1010 and CSR1011 are based on CSR’s qualified Bluetooth Smart radio and offer a number of improvements on its first-generation platforms. Increased memory for advanced and more flexible application space Offering 128KB of memory, the new platforms offer up to double the amount of memory on its previous version and six times the customer application space. This provides greater flexibility and an environment designed for more innovative and feature rich designs. Simple optimized power consumption The new CSR platforms make use of the µEnergy® hardware modem. The modem and the ultra-low power programmable IO controller can communicate with sensors and peripheral devices, without using the integrated microprocessor. This minimizes power consumption and reduces data transfer latency. These features ensure that system level power consumption is minimized, giving optimized performance with minimum development effort. Simplified design and low cost of ownership CSR has made the design process simpler by incorporating a single 50 ohm output pin, removing the need for a Balun and reducing the BOM and print circuit board design complexity. In addition, the on-chip switch mode power supply can be directly operated from a range of battery sources, without the need for inefficient external regulators. CSR is also offering a software development kit, example applications and hardware layout examples to provide a flexible rapid development environment for Bluetooth Smart solutions. The company has the lowest cost of ownership for a Bluetooth Smart SDK and tools (including compilers) at $499, in comparison to an average price of $2,000 for a SDK license from other providers. CSR also offers a ready to use set of reference designs for the CSR1010 and CSR1011 that are Bluetooth SIG certified and FCC and ETSI compliant. Gaming accessories provider Mad Catz has already selected the CSR1011 platform for its C.T.R.L.^R Wireless GamePad, R.A.T.^M Wireless Mobile Gaming Mouse and M.O.U.S.^9 Wireless Mouse and both platforms are now available to customers across the world. About CSR CSR is a global provider of innovative silicon and software solutions for the location-aware, media-rich, cloud-connected world. Our platforms are optimized for the automotive navigation and infotainment, digital cameras and imaging, connected home infotainment and wireless audio markets. We provide solutions to complex problems in the audio-visual, connectivity and location technology domains across a broad range of markets, with a technology portfolio that includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX® and CVC™ audio codecs, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers, DSPs and broadband receivers. CSR's technology solutions and market platforms enable its customers to deliver a superior user experience and are adopted by leaders in the auto, computer, home and mobile markets. More information can be found at www.csr.com. Keep up to date with CSR on our technical blog or CSR people blog, YouTube, Facebook or follow us on Twitter at twitter.com/CSR_plc. CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to CSR’s Bluetooth® Smart platforms, and their performance characteristics in consumer electronic products, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ‘will,’ ‘can deliver,’ offers', 'allows', 'to enhance,’ ‘enables,’ 'designed to' and other similar expressions regarding the performance characteristics of CSR’s Bluetooth® Smart platforms, and their performance characteristics in consumer electronics products, and their potential effects on CSR. Any future release of CSR’s Bluetooth® Smart platforms or consumer electronics products containing such technology, related products or modifications to such products’ capability, functionality or features are subject to ongoing evaluation by CSR and its customers, and may or may not be implemented and should not be considered firm commitments by CSR or its customers and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR’s periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC’s web site http://www.sec.gov. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law. Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc. and licensed to CSR. Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access®, WPA®, WPA2®, Wi-Fi Protected Setup™ and Wi-Fi Multimedia™ are trademarks of the Wi-Fi Alliance. Other products, services and names used in this document may have been trademarked by ^1 Figure taken from International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, March 2013 Contact: US: March Communications Nate Hubbell, +1 617-960-9875 email@example.com or UK: Rocket Communications Russell Lindsey, +44(0)845 370 7024 firstname.lastname@example.org
New CSR Platforms Allow Developers to Capitalize on Android’s Native Support for Bluetooth® Smart
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