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Saft Announces Partnership That Targets Growth in Latin America



  Saft Announces Partnership That Targets Growth in Latin America

Business Wire

COCKEYSVILLE, Md. -- May 29, 2013

Saft, the world’s leading designer and manufacturer of advanced batteries for
industry, has partnered with Phoenix Rep Sales to target growth in Latin
America. As part of the agreement, Phoenix Rep Sales will work to grow the
business for Saft’s primary & rechargeable lithium batteries for the
electronics industry.

The partnership is part of Saft’s long-term strategy to achieve greater
penetration in the emerging markets of Latin America, including Mexico and
several countries in South America. Latin America encompasses some of the
fastest growing economies in the world with major growth in industrial battery
sectors such as metering, oil and gas. Saft is aiming to develop these markets
segments as a priority, as well as others already targeted by Saft in the U.S.
and Europe, such as medical, tracking, wireless sensor networks and other
professional electronics.

Phoenix Rep Sales has a strong financial background and proven history of
success in generating new business growth across Mexico, Central and South
America. The company is a leading representative for semiconductor
manufacturers in the high-tech industry with engineering and battery design
capabilities.

“Saft is looking forward to achieving greater market share within Latin
America as a result of this new partnership,” said Thomas Alcide, General
Manager of Saft’s Specialty Battery Group (SBG). “Industrial batteries play a
vital role in growing Latin America sectors, in particularly in hot and humid
climates. Our position as a high performance battery leader coupled with the
expertise of Phoenix Rep Sales will achieve success within a valuable emerging
market and should lead to considerable expansion across South America.”

“Phoenix Rep Sales is proud to partner with Saft as the company initiates a
long-term strategy for growth within Latin America,” said Robert Derby,
President and CEO, Phoenix Rep Sales. “Our company has a strong record of lead
generation, new business growth and account management on behalf of high-tech
industry clients, and we anticipate a successful partnership.”

Phoenix Rep Sales will sell the majority of Saft’s batteries for the
electronics industry. Saft has operated a subsidiary in São Paulo, Brazil
since 2010, which serves the industrial back-up power, telecom, rail and oil
and gas sectors across South America.

About Saft

Saft (Euronext: Saft) is a world leader in the design and manufacture of
advanced technology batteries for industry. The Group is the world’s leading
manufacturer of nickel batteries and primary lithium batteries for the
industrial infrastructure and processes, transportation, civil and military
electronics markets. Saft is the world leader in space and defence batteries
with its Li-ion technologies which are also being deployed in the energy
storage, transportation and telecommunication markets. Saft’s 4,000 employees
present in 18 countries, its 15 manufacturing sites and extensive sales
network all contribute to accelerating the Group’s growth for the future.

For more information, visit Saft at www.saftbatteries.com.

Contact:

Saft Groupe:
Jill Ledger, +33 1 49 93 17 77
Saft Corporate Communication and Institutional Relations Director
jill.ledger@saftbatteries.com
or
Nicole Haslip, + 410-568-6452
U.S. Communications Manager
nicole.haslip@saftbatteries.com
or
U.S. Press Agency:
French/West/Vaughan
Chris Shigas, 919-277-1167
cshigas@fwv-us.com
or
European Press Agency:
FTI Consulting Strategic Communications
Caroline Guilhaume, +33 1 47 03 68 10
caroline.guilhaume@fticonsulting.com
or
Astrid VILLETTE, ++33 1 47 03 69 51
astrid.villette@fticonsulting.com
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