Neustar Names John Caldwell Vice President of Media and New Ventures

  Neustar Names John Caldwell Vice President of Media and New Ventures

Business Wire

STERLING, Va. -- May 29, 2013

Neustar, Inc. (NYSE: NSR) today announced that digital media industry veteran
John Caldwell has joined the company as Vice President of Media and New
Ventures. Mr. Caldwell comes to Neustar from the National Geographic Society,
where he served as President and Chief Digital Officer since 2008 and oversaw
National Geographic’s global digital media business and initiatives.

In his new role, Mr. Caldwell will develop Neustar Information Services’
overall strategy in the media industry. He will work with the Neustar
leadership team to accelerate the adoption of the company’s growing offering
of information and data analytics services within the media
ecosystem—specifically with publishers, broadcast and cable television
companies, digital agencies and native digital media organizations. Mr.
Caldwell will also focus on developing new media businesses within Neustar as
well as developing new strategic partnerships within the media industry. He
will report to Ted Prince, Neustar’s Senior Vice President of Media and New
Ventures.

“Our unique data and analytics services help our customers, including media
companies and advertisers, reach the right audiences at the right time,”
Prince said. “John’s strong media background in digital operations and
strategy, combined with a track record in forming strategic partnerships, will
be essential as Neustar continues to expand its presence in this industry.”

During his time at National Geographic, Mr. Caldwell was responsible for the
online, mobile, interactive publishing and games business units as well as
content distribution partnerships. Prior to National Geographic, he served as
vice president of corporate development for the consumer health startup
Revolution Health Group. He also worked in a variety of senior management
roles at AOL, where he oversaw the development of AOL’s strategic
relationships and agreements with broadband and mobile companies, advertising
and sponsorship deals and retail channel strategic alliances. Mr. Caldwell
previously worked at the Coca-Cola Company, serving as director and general
manager of the western region for the company’s Wendy’s International account
business.

About Neustar

Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time
information and analysis to the Internet, telecommunications, information
services, financial services, retail, media and advertising sectors. Neustar
applies its advanced, secure technologies in location, identification, and
evaluation to help its customers promote and protect their businesses. More
information is available at www.neustar.biz.

Contact:

Neustar, Inc.
Kim Hart, 202-533-2934
Kim.Hart@neustar.biz