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CMGE Begins Closed Beta Testing of Dragon's Summon: Aims to Produce Card Games With Nationwide Appeal in China

CMGE Begins Closed Beta Testing of Dragon's Summon: Aims to Produce Card Games
With Nationwide Appeal in China

GUANGZHOU, China, May 28, 2013 (GLOBE NEWSWIRE) -- China Mobile Games and
Entertainment Group Limited ("CMGE" or the "Company") (Nasdaq:CMGE), a leading
mobile game company in China, today began closed beta testing for its newest
social puzzle and card game 'Dragon's Summon.' The game is jointly operated
and published by CMGE and FL Mobile. CMGE is the sole operator and publisher
for the Android-version of 'Dragon's Summon,' while FL Mobile is responsible
for the iOS version. The game was unveiled in front of an audience of over a
hundred participants at a press conference held in Beijing on May 28, 2013.

'Dragon's Summon' is a social puzzle and card game that lets players fight
dragons and other enemies as they explore countless dungeons. Players must
creatively slide colorful orbs adjacent to one another in series of three or
more in order to attack enemies with over 500 different creatures. Using the
most advanced Unity3D engine, 'Dragon's Summon' offers exhilarating visual
effects that rival PC games. As part of the marketing campaign in support of
the game, CMGE will be handing out unique digital prizes to users. 

"I am very pleased to announce the launch of 'Dragon's Summon,' which
exemplifies the exciting gaming experience we strive to provide to our users
as part of our strategy to introduce new content to a new generation of
players," commented Mr. Ken Jian Xiao, CMGE's Chief Executive Officer. "We are
constantly working to improve our diverse portfolio through strategic
partnerships with qualified operators such as FL Mobile. In Japan, puzzle and
card games have proven to be very popular and profitable and we believe that
China now holds equally as many opportunities for monetization which we are
intent on capturing with the launch of this game and others to follow."

About CMGE

CMGE is a leading mobile game company in China with the largest market share
among mobile game developers in terms of revenues in 2010, 2011 and 2012,
according to Analysys International, an independent market research firm. CMGE
has integrated capabilities in the development, operation, sale and
distribution of mobile games in China. Its mobile handset design business
complements its game development business as it pre-installs CMGE's mobile
games and game platforms in the handsets it designs, and enhances CMGE's
knowledge of user habits and preferences and industry trends. CMGE has a large
and diversified portfolio of games for smartphones and feature phones, and has
strong development capabilities, evidenced by the fact that it develops
single-player games and social games for both types of handsets.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are
made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates," "confident" and similar
statements. CMGE may also make written or oral forward-looking statements in
its periodic reports to the U.S. Securities and Exchange Commission, in its
annual report to shareholders, in press releases and other written materials
and in oral statements made by its officers, directors or employees to third
parties. Statements that are not historical facts, including statements about
CMGE's beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and uncertainties. A number
of factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not limited to the
following: our growth strategies as well as our business plans; our future
development, results of operations and financial condition; our ability to
continue to develop new and attractive products and services; our ability to
continue to develop new technologies or upgrade our existing technologies; our
ability to attract and retain users and customers and further enhance our
brand recognition; the expected growth of and trends in the mobile game
industry in China; PRC governmental policies and regulations relating to the
mobile game industry in China; competition in the mobile game industry; and
general economic and business conditions in China. Further information
regarding these and other risks is included in our registration statement on
Form F-1 and other documents filed with the Securities and Exchange
Commission. CMGE does not undertake any obligation to update any
forward-looking statement, except as required under applicable law. All
information provided in this press release and in the attachments is as of the
date of the press release, and CMGE undertakes no duty to update such
information, except as required under applicable law.

CONTACT: For investor and media inquiries, please contact:
        
         China Mobile Games and Entertainment Group Limited
        
         In China:
         Tel: +86-20-8561-3455
         E-mail: ir@cmge.com
        
         Christensen
         Christian Arnell
         Phone: +86-10-5826-4939 (China)
         E-mail: carnell@christensenir.com
        
         In the U.S.:
         Christensen
         Linda Bergkamp
         Tel: +1 480 614 3000
         E-mail: lbergkamp@ChristensenIR.com