Laurentian Bank Takes to the Skies for an Eighth Time with the International
Balloon Festival of Saint-Jean-sur-Richelieu
MONTREAL, May 28, 2013 /CNW Telbec/ - It is with great pleasure that
Laurentian Bank is marking its eighth year of partnership this summer with the
International Balloon Festival of Saint-Jean-sur-Richelieu. To be celebrating
its 30(th) anniversary this year, the Festival will take place August 10-18 in
The Bank is extending a special invitation to young families to come visit the
Laurentian Bank Little + area, where children will be able to participate in a
variety of amusing activities. They will also have an opportunity to express
their creativity and have souvenir pictures taken to immortalize their visit.
For their part, Bank clients and employees are also sure to enjoy their visit
to the Laurentian Bank Lounge on the Festival site. Simply by presenting a
Laurentian Bank ATM or VISA card, they will have access to a prime spot from
which to watch the hot air balloons soar, or just to relax with refreshments.
Given the sheer number and variety of the activities being offered, the Bank
will have information booths available to visitors, as well as roving
representatives who will answer any questions and help make the experience as
enjoyable as possible for festivalgoers.
"We are very proud to be celebrating the 30(th) anniversary of the
International Balloon Festival," underlines Stéphane Gagnon, Laurentian
Bank's Senior Vice-President of Marketing and Product Management. "This
constantly evolving major event is definitely among the most popular in
Québec, and it has even made its mark on the regional and international
scene. We are delighted to be associated with the Festival, which is a natural
fit with the Bank's sponsorship and community involvement philosophy."
This year's event will feature a brand-new interactive multimedia component
— Les Nuits magiques, A Laurentian Bank Experience — to be held August 11,
12, 14 and 15. During these four enchanting evenings, festivalgoers will have
an opportunity to participate actively in determining the course of open-air
performances via their smartphone.
Moreover, visitors will have a chance to get up close and personal with the
hot air balloons, in particular the one bearing the Bank's colours, and meet
their pilots right on the field from which the Laurentian Bank Flights are
launched, from Monday through Thursday, in the afternoon.
About Laurentian Bank
Laurentian Bank of Canada is a pan-Canadian banking institution that has more
than $34 billion in balance sheet assets and $36billion in assets under
administration. Founded in 1846, Laurentian Bank was selected in 2012 as one
of the 10 winners of the Canada's Passion Capitalists program in recognition
of its sustained success through the promotion of passion within its ranks.
The Bank employs more than 4,200 people.
Recognized for its excellent service, proximity and simplicity, Laurentian
Bank serves more than one million clients in market segments in which it holds
an enviable position. In addition to occupying a choice position among
consumers in Québec, where it operates the third largest branch network, the
Bank has built a solid reputation across Canada in the area of real estate and
commercial financing thanks to its teams working out of more than 35 offices
in Ontario, Québec, Alberta and British Columbia. Its subsidiary, B2B Bank,
is a Canadian leader in providing banking products as well as investment
accounts and services to financial advisors and brokers, while Laurentian Bank
Securities is an integrated broker, widely recognized for its expertise and
Mélissa St-Pierre Public Relations and Sponsorships Advisor 514 284-4500,
extension 3150 firstname.lastname@example.org
SOURCE: Laurentian Bank of Canada
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-0- May/28/2013 20:17 GMT
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