VALLOUREC : VALLOUREC : Press release


Vallourec adopts a single brand and new visual identity to reinforce its
global leadership and support its growth strategy

Boulogne-Billancourt, May  28,  2013  - Vallourec,  world  leader  in  premium 
tubular solutions, announced today that its various entities will be  adopting 
a single brand and common identity: Vallourec, with a modernized logo.

The move  marks a  new milestone  in  the Group's  history, which  was  formed 
beginning in the  late 19^th  century through successive  mergers of  numerous 
companies. Since  the creation  of the  joint-venture Vallourec  &  Mannesmann 
Tubes in 1997, a number of entities have  operated under the V & M brand.  The 
decision to  bring all  of these  entities under  the single  Vallourec  brand 
reflects the  successful integration  of the  numerous companies  acquired  or 
created by the Group throughout the world. 

In today uniting all  entities under the same  brand, Vallourec reaffirms  its 
leadership and creates a true premium  label, which guarantees the same  level 
of excellence and quality to its customers worldwide.

According to Philippe Crouzet, Chairman  of Vallourec's Management Board:  "We 
want the Vallourec brand to be the benchmark for performance, reliability  and 
safety. It  reflects our  commitment to  customers and  partners, setting  the 
grounds for a relationship  of total confidence with  them. The adoption of  a 
single brand is also  a means to  unite our 23,000  employees around a  common 
culture based  on  innovation  and  excellence,  all  of  which  will  further 
strengthen us in achieving our ambitious growth targets."

Deployment  of  the  Vallourec   brand  will  begin   in  June  and   continue 
progressively through the end of 2014.

Modernization of the logo
Vallourec's logo, designed in 1974, evokes the Group's tubular products whilst
forming its first initial, "V".
It is modernized to better illustrate the Group's premium positioning.


About Vallourec

Vallourec is a  world leader  in premium tubular  solutions primarily  serving 
energy markets and other industrial applications.

With over 23,000 employees, integrated manufacturing facilities, advanced  R&D 
and a  presence  in  over  20 countries,  Vallourec  provides  customers  with 
comprehensive, innovative solutions designed to  respond to the challenges  of 
the 21^st century.

Listed on NYSE Euronext Paris (ISIN: FR0000120354, Ticker VK) and eligible for
the Deferred Settlement Service (SRD), Vallourec is included in the MSCI World
Index, Euronext 100 and CAC 40.

In the United States, Vallourec has  established a sponsored Level 1  American 
Depositary Receipt  (ADR) program  (ISIN code:  US92023R2094, Ticker:  VLOWY). 
Parity between Vallourec's ADR and ordinary share is 5 for 1.

Presse Relations               Investor Relations
Caroline Philips               Etienne Bertrand
Tel: +33 (0)1 41 03 77 50      Tel: +33 (0)1 49 09 35 58



This announcement is distributed by Thomson Reuters on behalf of Thomson
Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.

Source: VALLOUREC via Thomson Reuters ONE
Press spacebar to pause and continue. Press esc to stop.