American Icons Sears®, Superman Join Forces in MAN OF STEEL™ Movie Integration

American Icons Sears®, Superman Join Forces in MAN OF STEEL™ Movie Integration

Only Shop Your Way(SM) Members Get Exclusive First-Look at Advance Film
Footage, Collectible Superman Comic Book, MAN OF STEEL-Themed Sweepstakes

PR Newswire

HOFFMAN ESTATES, Ill., May 28, 2013

HOFFMAN ESTATES, Ill., May 28, 2013 /PRNewswire/ --Sears and Warner Bros.
Pictures have teamed up on a retail theatrical integration for one of the most
anticipated movies of the summer – MAN OF STEEL™ – which features a Sears
store and Sears brands woven into the film's storyline. Off-screen, Sears Shop
Your Way Rewards members will benefit from the collaboration via shopping
perks and privileges, including an exclusive first-look at footage from the
film, a limited-edition Superman comic book from DC Entertainment and the
chance to participate in a variety of MAN OF STEEL sweepstakes.

"Sears and Superman are two iconic brands that embody American culture," said
Imran Jooma, executive vice president & president of marketing, online and
financial services for Sears Holdings. "As the needs of our members and our
customers have changed, Sears has responded with new and better products and
services inspired by a spirit of genuine quality and honest values. We're also
proud to showcase Sears in MAN OF STEEL because it celebrates the original
Superman – Dad – in time for Father's Day."

The Shop Your Way/MAN OF STEEL member perks and privileges are featured at and include:

  oAccess to film footage – Starting May 30, Shop Your Way Rewards members
    will be the first to see exclusive, never-before-seen footage from MAN OF
    STEEL at In the weeks following the movie's
    release, members will be able to view additional content from the movie,
    giving fans another inside look at the film.
  oFree comic book* – All Star Superman #1 in both print and digital comic
    formats from DC Entertainment, featuring an exclusive new cover, is free
    to members with any store purchase starting Sunday, June 9, at the height
    of the Father's Day shopping season. Each limited-edition print comic book
    will have a coupon valid for $10 in Shop Your Way points when a member
    spends $50 or more on a qualifying purchase in-store June 16-30.
  oShop Your Way/"Man of Steel" sweepstakes^+ – Members can enter several MAN
    OF STEEL sweeps (no purchase necessary), with prizes that include a
    Superman fan's dream trip for two to Warner Bros. Studio for a
    behind-the-scenes VIP tour; Craftsman tool boxes that were actual
    authenticated props used in the production of MAN OF STEEL; signed and
    numbered prints of the original DC Comics art featured on the Sears comic
    book cover; and more.

The director of MAN OF STEEL, Zack Snyder, said, "We wanted to ground Superman
in a reality that the audience could understand, with iconic American
locations, like Sears, to make the film feel as authentic as possible."

Key scenes in MAN OF STEEL take place in downtown "Smallville" that features a
Sears store. Fans may also spot vintage Kenmore appliances in the Kent
family's kitchen, Craftsman tools in the Kent's family barn and products from
both brands in the Smallville Sears store.

This is Something Super

Hero-worthy shopping conveniences that Sears Shop Your Way Rewards members and
customers will enjoy as they shop for the "Superman" (Dad, of course) in
their life include: buy online, pick-up in-store in five minutes or less
guaranteed; a ship-to-home shopping option; and the best deals whether
shopping online at or from a mobile app or tablet. In fact, Sears is
featuring several "Man of Steel"-inspired gifts for Father's Day, including:

  oSuit-up like Superman with the blue NordicTrack^® performance polo for
    $9.99 (reg. $34.00), members get $5 in points
  oSpruce up his getaway car with Meguiar's Gold Class car care kit for
    $14.99 (reg. 24.99), bonus members get $5 in points
  oHelp him save the day with the Craftsman 8-in. Max Axess Locking Wrench
    for $19.99 (reg. $24.99)
  oHelp Dad become a hero of the grill with the red Kenmore^® 4-burner gas
    grill for $299.99 (reg. $399.99)
  oWatch high-flying adventures on the RCA 42" class LED/DVD combo 1080p
    HDTV, special member pricing of $299.99 (reg. $549.99)
  oLight up the night with the Agio "Bella Luna" Lighted Patio Collection for
    $1,299.99 (reg. $2,499.99)

Honoring Real Heroes At Home

As part of the sixth annual Heroes at Home renovation and fundraising campaign
with Rebuilding Together, Sears will host a special MAN OF STEEL rebuilding
event in San Bruno, Calif. on June 6. Sears volunteers will don a special MAN
OF STEEL T-shirt and renovate a historic American Legion post that serves 180
families. Thanks to donations by Shop Your Way Rewards members, customers and
associates, the Heroes at Home program has raised more than $17 million since
2007, funding more than 1,300 home rebuilds for America's military heroes.

For additional information, visit and follow the
conversation on Twitter at #ThisIsSuper. View Sears new "Man of
Steel"-inspired shoppable video at

*Limit one comic book per member, while supplies last
+No purchase necessary, see for full sweepstakes
details and rules

From Warner Bros. Pictures and Legendary Pictures comes MAN OF STEEL, starring
Henry Cavill in the role of Clark Kent/Superman, under the direction of Zack
Snyder. A young boy learns that he has extraordinary powers and is not of
this Earth. As a young man, he journeys to discover where he came from and
what he was sent here to do. But the hero in him must emerge if he is to save
the world from annihilation and become the symbol of hope for all mankind.

MAN OF STEEL also stars Amy Adams, Michael Shannon, Kevin Costner, Diane Lane,
Laurence Fishburne, Antje Traue, Ayelet Zurer, Christopher Meloni and Russell
Crowe. The film is produced by Charles Roven, Christopher Nolan, Emma Thomas
and Deborah Snyder. The screenplay was written by David S. Goyer from a story
by Goyer & Nolan, based upon Superman characters created by Jerry Siegel & Joe
Shuster and published by DC Entertainment. Thomas Tull, Lloyd Phillips and
Jon Peters serve as executive producers. Warner Bros. Pictures presents, in
association with Legendary Pictures, a Syncopy Production, a Zack Snyder Film,
MAN OF STEEL. Opening nationwide on June 14, 2013, the film will be released
in 3D and 2D in select theaters and IMAX^®, and will be distributed worldwide
by Warner Bros. Pictures, a Warner Bros. Entertainment Company. MAN OF STEEL
has been rated PG-13 for intense sequences of sci-fi violence, action and
destruction, and for some

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (NASDAQ: SHLD), is a leading broadline retailer providing
merchandise and related services and is part of Shop Your Way, a social
shopping experience where members have the ability to earn Points and receive
benefits across a wide variety of physical and digital formats through Sears, Roebuck offers its wide range of home merchandise,
apparel and automotive products and services through its Sears-branded and
affiliated stores in the United States and Canada.Sears, Roebuck also offers
a variety of merchandise and services through,, and
specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted
and preferred brands in the U.S. The company is the nation's largest provider
of home services, with more than 15 million service and installation calls
made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at

Brian Hanover             Meghann Dowd
Sears Holdings            Zeno Group for Sears
847-286-6080              312-527-2SHC (2742)

SOURCE Sears, Roebuck and Co.

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