Neomagic Corporation : MercadoMagico Announces Plan To Increase Its eCommerce
Investor Relations Information:
Vice President, Administration and Information
MercadoMagico Announces Plan To Increase Its eCommerce Presence
San Jose, California - May 28, 2013, NeoMagic Corporation (NMGC.PK), today
announced plans for its eCommerce division, MercadoMagico.com. These efforts
are designed to enable MercadoMagico to strategically grow the business and
The main thrust of the activities will be primarily but not necessarily
restricted to the following areas:
Consumer Advertising - Consumer advertising campaigns will be launched via
several consumer based channels. Although the initial thrust will target a
wide audience, as results and data become available the following approaches
will be reviewed and possibly modified to optimizing the targeting, frequency,
timing, and ROI:
*La Mega (MEGA 97.9), a New York based, top rated Spanish adult
contemporary radio syndicate playing Salsa, Merengue, and dance music. In
conjunction with a live terrestrial radio campaign, La Mega will be
utilizing their web presence to promote MercadoMagico by placing prominent
MercadoMagico ads on their website, lamega.com.
*Participating in Google marketing offerings.
*Extensive utilization of digital marketing technologies such as social
media (Twitter, Facebook, etc), and Search Engine Optimizations SEO.
Partnering - MercardoMagico is currently working with Spanish Broadcasting
Systems (SBS) to participate in a live event in New York, slated for later
this year. Updates to the timing and the date of the event will be provided as
more details become available.
"With the implementation of our new marketing initiatives I believe that we
are now positioned for growth in traffic and online transactions. New vendors
are joining MercadoMagico.com and by partnering with SBS we are positioning
MercadoMagico brand in the minds of Hispanic consumers in the US and abroad
and allowing our vendors to reach that growing consumer market, said David
Tomasello, Chairman of NeoMagic Corporation.
"We are very excited to be working with MercadoMagico.com and believe Mega
97.9 FM along with lamusica.com can help them obtain their goal of reaching
the New York, New Jersey, and Miami Hispanic audience, said Juan Almanzar,
Account Executive at WSKQ-FM Mega 97.9."
For more information, please contact Investor Relations at IR@neomagic.com
NeoMagic designs and delivers consumer electronic device solutions with
semiconductors and software for video, television, imaging, graphics, and
audio. We provide low cost, innovative chip technology for tomorrow's
entertainment and communication needs. Our solutions offer low power
consumption, small form-factor and high performance processing. As part of our
complete system solution, we deliver a suite of middleware and sample
applications for imaging, video and audio functionality, and we provide
multiple operating system ports with customized drivers for our products. Our
product portfolio includes semiconductor solutions known as applications
processors. Our applications processors are sold under the "MiMagic" brand
name with a focus on enabling high performance processor within a low power
consumption environment. The Company has developed the Horizon Digital Picture
Frame kit using our MiMagic 6+ application processor.
Our capabilities give our partners and their customers' high quality answers
to excite and enhance the consumer's lifestyle. For more information, visit
In October 2012, NeoMagic entered into the e-Commerce arena with the
acquisition of its MercadoMagico.com division. MercadoMagico.com is an
e-Commerce platform that will target the U.S. Market with a special focus on
the fast growing Hispanic and Latino community. MercadoMagico.com provides a
platform where users will be able to buy and sell products from one another or
buy premium electronic products directly from MercadoMagico.com.
About Spanish Broadcasting System
Spanish Broadcasting System, Inc. is the largest publicly traded
Hispanic-controlled media and entertainment company in the United States. SBS
owns and/or operates 21 radio stations located in the top U.S. Hispanic
markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto
Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and
Urban format genres. SBS has 3 of the top 6 Spanish-language stations in the
nation including the #1 Spanish station in America, WSKQ-FM in New York City
(WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates
MegaTV, a television operation with over-the-air, cable and satellite
distribution and affiliates throughout the U.S. and Puerto Rico. SBS also
produces live concerts and events throughout the country and operates
LaMusica.com, a bilingual Spanish-English online site providing content
related to Latin music, entertainment, news and culture. The Company's
corporate Web site can be accessed at www.spanishbroadcasting.com.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. Such forward-looking
statements involve significant risks and uncertainties. Such statements may
include, without limitation, statements with respect to the Company's plans,
objectives, projections, expectations and intentions and other statements
identified by words such as "projects," "may," "could," "would," "should,"
"believes," "expects," "anticipates," "estimates," "intends," "plans," or
similar expressions. These statements are based upon the current beliefs and
expectations of the Company's management and are subject to significant risks
and uncertainties, including those detailed from time-to-time in the Company's
filings with the Securities and Exchange Commission, including our Form10-K's,
10-Q and 8-K's for 2007 through the date of October 31, 2010 hereof have been
made available to the Investor at www.sec.gov. Information for the period
ending January 30, 2011 to the present is not available through the SEC due to
the cessation of the Company's required filings under the 1934 Act. Actual
results, including, without limitation, the Company's ability to successfully
raise capital may differ significantly from those set forth in the
forward-looking statements. Forward-looking statements involve risks and
uncertainties that are subject to change based on various factors (many of
which are beyond the Company's control). For example, statements about our
expectations in connection with financings are subject to a variety of
uncertainties and are subject to change as a result of changes in
circumstances that could make it difficult for us to consummate such
financings on terms acceptable to the Company, or at all. The Company
undertakes no obligation to update any forward-looking statements, except as
provided for by law.
NeoMagic is a registered trademark of NeoMagic Corporation and MiMagic is
trademarked. All other trademarks are the property of their respective owners.
NeoMagic disclaims any proprietary interest in the marks and names of others.
This announcement is distributed by Thomson Reuters on behalf of Thomson
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.
Source: Neomagic Corporation via Thomson Reuters ONE
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