Embark on a Global Fitness Journey in Zumba(R) Fitness World Party, Coming This Fall to Xbox One, Wii U, Kinect for Xbox 360 and

Embark on a Global Fitness Journey in Zumba(R) Fitness World Party, Coming This 
Fall to Xbox One, Wii U, Kinect for Xbox 360 and Wii 
Majesco Expands Best-Selling Fitness Franchise With Flagship Next Gen
Console Releases and First Mobile Tablet Experience 
EDISON, NJ -- (Marketwired) -- 05/28/13 --  Majesco Entertainment
Company (NASDAQ: COOL), publisher of the Zumba(R) Fitness video game
franchise that has now sold more than nine million copies worldwide,
announced today that Zumba(R) Fitness World Party is expected to
launch this October on Kinect(TM) for Xbox 360(R), Wii(TM) U and
Wii(TM), and later this year on Xbox One, the all-in-one games and
entertainment system from Microsoft. Immerse yourself in the movement
and music of exotic global destinations in this culturally-rich
fitness experience that brings the corners of the Earth into your
living room!  
This vibrant fitness journey kicks off with the World Party teaser
trailer followed by the Brazil destination trailer that marks the
first stop in the Passport to Party program. Every month Majesco will
release a new destination trailer that gives players a sneak peek of
where Zumba will take their in-game workout. Fans who register for
their virtual passport on zumbafitnessgame.com get access to a $10
discount coupon off the game exclusively from GameStop along with
behind-the-scenes content and multiple entries in the World Party
Sweepstakes that will send one lucky winner and a friend to an exotic
destination featured in-game.  
In addition to Zumba(R) Fitness World Party, Majesco also revealed
Zumba(R) Dance, the first ever motion-based fitness experience for
mobile tablets that lets you take the dance-fitness party with you,
anywhere you go. The app is slated to launch this summer. 
"Innovation defines our Zumba franchise strategy this year," said
Jesse Sutton, chief executive officer, Majesco Entertainment. "World
Party's next gen debut features an exciting new aesthetic that
complements the game's theme and brings the player around the world
in an immersive exploration of movement, music and culture. What's
more, our first mobile tablet game, Zumba Dance, breaks new ground as
a motion-based app that tracks calorie burn in a flexible on-the-go
fitness format. Both of these products exemplify our vision for
franchise growth -- leverage new technology to create marketable,
differentiated experiences on current generation systems while
expanding the brand across next gen and mobile platforms."  
"The World Party game has always been a dream for us," said Jeffrey
Perlman, CMO, Zumba Fitness. "Zumba blurs the lines between fitness,
entertainment and culture. As such, we wanted to create a game that
explored different dance cultures from around the world. World Party
unites the player with the global community of dance through an
interactive experience that delivers both physical and emotional
benefits." 
The world is your dance floor in Zumba(R) Fitness World Party. This
engaging interactive game takes you on a cultural joyride around the
world as you burn up to 1,000 calories per hour with more than 40
high-energy new routines and an unparalleled international soundtrack
featuring Lady Gaga, Pitbull and Daddy Yankee. Learn to love your
workout with this fun, freeing fitness journey that expands your
horizons with an abundance of new and returning features, including: 


 
--  40+ fresh songs including chart-topping hits, new Zumba originals, and
    eclectic tracks from regional musicians. Full soundtrack to be
    announced.
--  A new visual presentation complements your travel to exotic worldwide
    locations with an extraordinary cast of 14 celebrity Zumba instructors
    including: Beto, Gina Grant, Kass Martin, Melissa Chiz, Heidy Torres
    and Loretta Bates.
--  30+ cultural dance styles, from Cumbia to Swing to Hip-Hop and
    Bollywood plus new additions like Blues, Capoeira and Girly Funk.
--  The New World Dance Tour mode unlocks songs from each region in a
    progressive trip around the world realized through on location videos.
--  Streamlined Progress Tracker Plus tallies all your stats: technique
    score, calories burned, achievements earned, fitness goals met, and
    more.
--  45 new classes of varying lengths cater to your schedule while the
    Custom Playlist feature enables you to choose your favorite music and
    routines.
--  Low, medium, and high intensity routines tiered for all skill levels
    plus an expanded Learn the Steps mode with eight tutorial modules.
--  Two-player support on Xbox One and Kinect for Xbox 360 and four-player
    support on Wii U and Wii.
--  Unlock behind-the-scenes videos, artist interviews and souvenirs to
    stay motivated as you play.

  
Developed by Zoe Mode, Zumba(R) Fitness World Party is expected to
launch this October on Kinect for Xbox 360, Wii U and Wii, and later
this year on Xbox One. The game will debut at the Electronic
Entertainment Expo (E3) this June in Los Angeles where media will
have the chance to see and play the game for the first time. To watch
the trailers and start building your Passport to Party, please visit
zumbafitnessgame.com. To download media assets, please visit this
link.  
ABOUT MAJESCO ENTERTAINMENT COMPANY
 Majesco Entertainment Company is
a provider of video games for the mass market. Building on more than
20 years of operating history, the company is focused on developing
and publishing a wide range of casual and family oriented video games
on all leading console and handheld platforms as well as mobile
devices. Product highlights include Zumba(R) Fitness, Cooking
Mama(TM) and NBA Baller Beats(TM). The company's shares are traded on
the Nasdaq Stock Market under the symbol: COOL. Majesco is
headquartered in Edison, NJ and has an office in Brockhampton, UK.
More info can be found online at majescoent.com or on Twitter at
twitter.com/majesco. 
ABOUT ZUMBA(R) FITNESS
 Zumba Fitness is a global lifestyle brand
that fuses fitness, entertainment and culture into an exhilarating
dance-party workout. Coined "fitness-parties," Zumba classes blend
upbeat world rhythms with easy-to-follow choreography, which provide
effective, total-body workouts. Founded in 2001, the company is now
the largest branded fitness program in the world--reporting more than
14 million weekly class participants, in over 140,000 locations,
across more than 185 countries. In addition to its original Zumba(R)
program, the company also offers a range of specialty classes,
including Zumba Gold(R) (for active older adults), Zumba(R) Toning
(body-sculpting class that uses maraca-like Toning Sticks), Aqua
Zumba(R) (the ultimate "pool party" workout), Zumbatomic(R) (Zumba
routines for kids), Zumba Sentao(TM) (chair-based Zumba class that
strengthens, balances and stabilizes the core) and Zumba(R) in the
Circuit (a 30-minute workout that combines signature Zumba(R) moves
with circuit training at timed intervals). The Zumba(R) fitness
lifestyle is rounded out by the company's many consumer product
offerings, including DVD sets, music collections, multi-seasonal
apparel and footwear, video games, Fitness-Concert(TM) events and a
lifestyle magazine. For more information about Zumba Fitness programs
and products, or to find a live class, visit zumba.com and find us on
Facebook and Twitter.  
SAFE HARBOR
 Certain statements contained herein are "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995, Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. These forward-looking statements may be identified by
reference to a future period(s) or by the use of forward-looking
terminology, such as "may," "will," "intend," "should," "expect,"
"anticipate," "estimate" or "continue" or the negatives thereof or
other comparable terminology. The Company's actual results could
differ materially from those anticipated in such forward-looking
statements due to a variety of factors. These factors include but are
not limited to, the demand for our products; our ability to complete
and release our products in a timely fashion; competitive factors in
the businesses in which we compete; continued consumer acceptance of
our products and the gaming platforms on which our products operate;
fulfillment of orders preliminarily made by customers; adverse
changes in the securities markets and the availability of and costs
associated with sources of liquidity. The Company does not undertake,
and specifically disclaims any obligation, to release publicly the
results of any revisions that may be made to any forward-looking
statements to reflect the occurrence of anticipated or unanticipated
events or circumstances after the date of such statements. 
Nintendo trademarks and copyrights are properties of Nintendo. 
MEDIA CONTACTS
Zumba(R) Fitness World Party console:
Danitra Alomia
Reverb Communications 
danitra@reverbinc.com
(209) 586-1495 x115 
Rebecca Keesee
rebecca@reverbinc.com
(209) 586-1495 x108 
Zumba(R) Dance mobile game:
Mark Van Lommel
Wonacott Communications, LLC
mvanlommel@wonacottpr.com 
(323) 477-2871 x666 
 
 
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