Photo Release -- Grupo Salinas Successfully Organizes Over 7 Million
Volunteers for the Fifth Annual "Limpiemos Nuestro Mexico" Nationwide
—36,500 metric tons of garbage collected during cleanup day—
MEXICO CITY, May 28, 2013 (GLOBE NEWSWIRE) -- Grupo Salinas, a group of
dynamic, fast-growing and technologically advanced companies founded by
Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), and its
non-profit arm Fundación Azteca announce the successful completion of the
fifth annual nationwide cleanup day as part of an ongoing environmental
campaign known as "Limpiemos Nuestro Mexico."
A photo accompanying this release is available at
The event was spearheaded by Grupo Salinas Founder and Chairman Ricardo B.
Salinas in conjunction with Mexico's Education Ministry, the SEMARNAT
environmental ministry and Grupo BIMBO, as well as Grupo Salinas companies
Azteca, Grupo Elektra and Grupo Iusacell.
"We have made a difference in our streets and public spaces, but most
importantly we are increasing awareness among youth and adults that littering
is unacceptable, as we create a new environmental culture," said Mr. Salinas.
The campaign includes a coordinated series of television spots and programs to
increase awareness of the problem of littering and improper refuse handling in
Mexico, as well as proposing practical solutions.
Over 7 million people throughout Mexico participated in the cleanup day held
on May 26. The zones targeted for cleanup included urban areas, rivers, lakes,
beaches, parks and national monuments. In all, volunteers collected a total of
36,500 metric tons of garbage.
The program is also being replicated in Guatemala, El Salvador and Peru.
About Grupo Salinas
Grupo Salinas (www.gruposalinas.com) is a group of dynamic, fast-growing, and
technologically advanced companies focused on creating shareholder value,
contributing to building the middle class of the countries where they operate,
and improving society through excellence. Created by Mexican entrepreneur
Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates a as a
management development and decision forum for the top leaders of member
companies: Azteca (www.irtvazteca.com), Azteca America
(www.aztecaamerica.com), Grupo Elektra (www.grupoelektra.com.mx), Banco Azteca
(www.bancoazteca.com.mx), Afore Azteca (www.aforeazteca.com.mx), Advance
America (www.advanceAmerica.net), Seguros Azteca (www.segurosazteca.com.mx),
and Grupo Iusacell (www.iusacell.com). Each of the Grupo Salinas companies
operates independently, with its own management, board of directors and
shareholders. Grupo Salinas has no equity holdings. However, member companies
share a common vision, values and strategies for achieving rapid growth,
superior results and world-class performance.
About Fundación Azteca
Founded by Mexican entrepreneur Ricardo B. Salinas, Fundación Azteca is a
non-profit organization dedicated to improving health, nutrition, education
and the environment in Mexico.
The philosophy of Fundación Azteca is to provide society with tools for
improvement rather than charity. Since 1997, Fundación Azteca has touched and
improved the lives of millions of Mexicans through its programs. Fundación
Azteca is one of the most widely-recognized non-profit groups in Latin
www.limpiemosnuestromexico.com, www.fundacionazteca.org, and check out
CONTACT: Media Contact:
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