Penguin Group (USA) Launches The Penguin Book Truck And Pushcart
NEW YORK, May 28, 2013
NEW YORK, May 28, 2013 /PRNewswire/ --Penguin Group (USA) announced today the
launch of its first mobile bookstore: the Penguin Book Truck and the Penguin
Book Pushcart. Inspired by the long tradition of the library book mobile and
the recent popularity of food trucks, this mobile bookstore is the perfect way
to bring authors and books directly to readers.
The Penguin Book Truck and Penguin Book Pushcart will make their debut on May
30^th at New York's Javits Center during the Book Expo of America. The
Penguin Book Pushcart will be at the Delecorte Theater in New York City's
Central Park for performances at the 2013 season of Shakespeare in the Park.
The Penguin Book Truck and Pushcart will also visit the American Library
Association Conference in Chicago, "Tom Sawyer Day" at the Mark Twain house in
Hartford, CT and numerous other bookstores, festivals, library events and
author signings throughout the year. In October, in conjunction with the
National Steinbeck Center's kickoff of the 75^th Anniversary of the
publication of John Steinbeck's Pulitzer Prize-winning The Grapes of Wrath,
(published by Penguin) the Penguin Book Truck will travel West on Route 66
from Oklahoma to California, following the route of the fictional Joad Family
and stopping at numerous museums, universities and historical sites along the
The Penguin Book Truck and Pushcart will stock books from all Penguin Group
imprints and include a wide selection of titles by authors ranging from
Patricia Cornwell to John Green, Elizabeth Gilbert to Khaled Hosseini, Nate
Silver to Sylvia Day as well as Penguin Classics. The selection will also be
customized for individual events.
Susan Petersen Kennedy, President of Penguin Group (USA), said: "Wethink
thePenguin Book Truck and Pushcart will allow us to, directly and in
partnership with bookstores,connect writers with readers and to spread the
iconic Penguin brand in fun and exciting new ways. This will be a movable
feast of today'sgreat books."
Featuring Penguin's iconic orange logo the Penguin Book Truck is 27 feet long
with 96 linear feet of bookshelves on both sides. The truck is LED lit for
nighttime events, has awnings to protect shoppers from the elements, and cafe
tables and chairs where browsers can sit and authors can sign books.
The Penguin Book Pushcart is inspired by the design of the classic New York
City hotdog cart. It will be transported by the Penguin Book Truck to various
locations including bookstores, parks, beaches, sidewalks in shopping
districts, summer theaters, and green markets.
To learn more, view photos and follow the schedule of the Penguin Book Truck
and Pushcart, you can visit them online at www.penguinbooktruck.com or follow
them on twitter @PenguinBookTruck or on facebook at
About Penguin Group (USA)
Penguin Group (USA) Inc. is the U.S. member of the internationally renowned
Penguin Group. Penguin Group (USA) is one of the leading U.S. adult and
children's trade book publishers, owning a wide range of imprints and
trademarks, including Viking, G. P. Putnam's Sons, The Penguin Press,
Riverhead Books, Dutton, Penguin Books, Berkley Books, Gotham Books,
Portfolio, New American Library, Plume, Tarcher, Philomel, Grosset & Dunlap,
Puffin, and Frederick Warne, among others. The Penguin Group (www.penguin.com)
is part of Pearson plc, the international media company.
Images available upon request.
SOURCE Penguin Group (USA)
Contact: Erica Glass, Penguin Group (USA), 212-366-2951,
Erica.firstname.lastname@example.org; Lindsay Prevette, Penguin Group (USA),
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