PacSun Brings The Latest Brands And Trends Inspired By The California Lifestyle To SoHo As Part Of Summer Pop-Up Store

    PacSun Brings The Latest Brands And Trends Inspired By The California
               Lifestyle To SoHo As Part Of Summer Pop-Up Store

New PacSun retail experience to include exclusive product & live DJ
performances beginning Memorial Day Weekend

PR Newswire

ANAHEIM, Calif., May 24, 2013

ANAHEIM, Calif., May 24, 2013 /PRNewswire/ --Pacific Sunwear of California,
Inc. (Nasdaq: PSUN) (collectively, "PacSun") today unveiled a new pop-up
retail experience in New York's SoHo district. Featuring its most prominent
men's and women's brands in new, creative ways, the new PacSun pop-up shop at
583 Broadway will be open Memorial weekend through Labor Day. The pop-up shop
will host special events throughout the summer, beginning with live, in-store
DJ performances from May 25-27 as part of the grand opening activities this



"We are excited about opening our first-ever pop-up store right in the heart
of SoHo on Broadway in lower Manhattan. Our primary objective is to bring the
best of PacSun and showcase the best of our industry at one of the world's
most influential fashion and shopping destinations," said Gary Schoenfeld, CEO
of PacSun. "At more than 10,000 square feet, the store is much larger than our
typical footprint and includes expansive selling space and distinct
merchandising assortments that will feature many of our key branded partners
including: Nike, Hurley, Vans, Diamond Supply Co., Modern Amusement, Beats by
Dr. Dre, Brandy Melville and our exclusive collaboration with Kendall & Kylie

Mr. Schoenfeld continued, "For more than 30 years, PacSun has brought the most
authentic brands and latest trends from our backyard to consumers across the
country. Our Soho pop-up store is an opportunity for tourists and locals alike
to experience the best of PacSun's 'Golden State of Mind' and the creativity,
diversity and optimism that is the true essence of California lifestyle."

The dual-level, 10,000 sq. ft. space features a custom design that fuses New
York City elements with PacSun's California heritage and Golden State of Mind
brand essence. Upon entry, visitors of the SoHo shop will be transported to a
place where Death Valley, Calif. meets New York City skylines and brands and
fashion are a celebrated experience. An edited assortment of additional brands
will also be featured including: RVCA, Volcom, Crooks & Castles, Neff, Young &
Reckless, Us Versus Them, Stance, Rook Billabong, Roxy, and Bullhead Denim Co.
Both men's and women's will also feature a shop that houses new and exclusive
brand offerings, rotating every two weeks.

For more information on PacSun and the New York pop-up shop, visit
For inspiration on styles and trends, visit

About Pacific Sunwear of California, Inc.
Pacific Sunwear of California, Inc. and its subsidiaries (collectively,
"PacSun" or the "Company") is a leading specialty retailer rooted in the
action sports, fashion and music influences of the California lifestyle. The
Company sells a combination of branded and proprietary casual apparel,
accessories and footwear designed to appeal to teens and young adults. As of
November 29, 2012, the Company operates 722 stores in all 50 states and Puerto
Rico. PacSun's website address is

Contact: Corie Jackson

SOURCE Pacific Sunwear of California, Inc.

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