As Memorial Day Approaches Books-A-Million Customers Donate over 16,000 Bags
Deployed Troops Serving Overseas will Benefit from Donations
BIRMINGHAM, Ala. -- May 24, 2013
Books-A-Million, Inc. (Nasdaq/NM: BAMM) today announced that over 16,000 bags
of Joe Muggs coffee have been donated by BAM! customers throughout the country
to benefit the Coffee for the Troops program.
The coffee is currently being packaged and will be immediately shipped to
troops serving overseas through the Coffee for the Troops program, coordinated
through Soldiers’ Angels.
“BAM!’s Coffee for the Troops program began three weeks ago with the goal of
sending 8,000 bags of coffee overseas,” said Jeff Skipper, Vice President of
Marketing of Books-A-Million, Inc. “With the overwhelming response and
generosity from our customers, that original goal was doubled, and deployed
troops will receive the coffee in time for Independence Day.”
BAM! customers who bought and donated coffee wrote personal messages to
soldiers on the bags. An additional donation of 4,000 bags of coffee was made
by the company, bringing the total donation to over 20,000 bags of Joe Muggs
Soldiers’ Angels was started by the mother of two soldiers, Patti
Patton-Bader, who learned that some soldiers in her sons’ deployed units did
not receive any mail or support from home.Ms. Bader quickly contacted friends
and extended family and within a few months, Soldiers’ Angels went from a
mother sending a few packages and letters to an online community with
thousands of Angels worldwide. Soldiers’ Angels currently supports tens of
thousands of American military personnel around the world and here at home.
During the holidays, Soldiers’ Angels sends out more than 30,000 care packages
to troops across the world.
“It’s companies like Books-A-Million, who stand with our troops, that make the
difference and help bring the morale of the troops up and let them know we
believe in them,” said Patti Patton-Bader, President and CEO of Soldiers’
This is the fourth Coffee for the Troops coffee drive BAM! has organized, and
donations have totaled over 50,000 since the program’s inception.
About Books-A-Million, Inc.
Books-A-Million, Inc. is one of the nation’s leading book retailers and sells
on the Internet at www.booksamillion.com. The Company presently operates 253
stores in 33 states and the District of Columbia. The Company operates large
superstores under the names Books-A-Million (BAM!), Books & Co. and 2nd &
Charles and traditional bookstores operating under the names Bookland and
Books-A-Million. The common stock of Books-A-Million, Inc. is traded on the
NASDAQ Global Select Market under the symbol BAMM. For more information, visit
the Company’s corporate website at www.booksamillioninc.com.
Follow Books-A-Million on Twitter (www.twitter.com/booksamillion) and Facebook
Laura Collins, 205-942-3737
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