Biozoom Appoints Director Of Business Development/Sales And Corporate
Successful entrepreneur, innovator and fitness advocate, Tefa Dexter, accepts
position to advance Biozoom's sales and product development activities
KASSEL, Germany, May 24, 2013
KASSEL, Germany, May 24, 2013 /PRNewswire/ --Biozoom (BIZM) announces the
appointment of Tefa Dexter to the roles of Director of Business Development
and Sales, and Corporate Secretary. Mr. Dexter assumed this responsibility as
of January 21, 2013. "Tefa Dexter exemplifies the level of strategic thinking,
business development expertise and general creative energy that Biozoom wants
to see in all of our executives," said Hardy Hoheisel, CEO, in making the
appointment. "He understands how to develop both technology and business
opportunities, having done both very well for a number of years."
Mr. Dexter will have oversight of several mission-critical functions within
the company, including implementing the Biozoom web portal and smartphone
app—both fundamentally important to wholesale and retail adoption.
"I have a strong personal interest in health-related technology, and was
attracted to the business opportunity Biozoom represents immediately," said
Dexter. "It is an extraordinary technology that will change people's lives for
the better. Biozoom gives everyone the ability to listen to our bodies in a
new way, and to use that information to do something good for ourselves and
Prior to accepting the role with Biozoom, Dexter specialized in developing
unique web-based portals for international leaders in the action sports
industry. "I am an athlete and I understand what motivates the fitness market.
With the Biozoom portal and app, users will be able to share their experience
and progress toward better health and wellness with networks of friends,
family and others through social media. In addition to traditional marketing,
I believe there is tremendous potential for organic viral marketing to create
significant sales of the product."
Mr. Dexter has more than a decade of experience in brand development,
strategic sales, product management, and social media driven customer loyalty.
He brings with him strong relationships in the action sports, fashion and
entertainment industries. Prior to joining Biozoom, Mr. Dexter co-founded of
The Santa Barbara Group LLC, a technology company focused on developing
interactive customer acquisition, marketing and loyalty sales. At the Santa
Barbara Group, he led teams of developers in creating white-label B2B web and
mobile products. He was principally responsible for developing unique web
based technology portals for the action sports industry, with key clients
including Billabong, Volcom and the Ultimate Fighting Championship.
From 2005 to 2008, Mr. Dexter was Vice President of Brand & Product Management
at Vintage American Clothing, an international garments distributor. He was
responsible for managing international sales and driving the corporate growth
strategy. He accelerated the company's international sales by acquiring
leading brands and clients including Ralph Lauren, Urban Outfitters,
Quicksilver, and Abercrombie & Fitch among others.
Dexter will leverage Biozoom's engaging and user-friendly portal and
smartphone app to create rapid, social-media fueled consumer adoption of the
scanner. His expertise in using technology to create and deepen customer
loyalty will also drive business-to-business marketing. "Biozoom is creating
excitement in key consumer goods organizations. This technology could be a
game-changer for any health and wellness product developer or service
provider, and I'm eager to make that happen," said Dexter.
Biozoom is an innovative technology development company, specializing in the
commercialization of our advances in mobile spectroscopy. Our intellectual
property portfolio and ongoing research are positioned to apply Biozoom's
technology breakthroughs to a wide range of markets. Our first consumer
product, the Biozoom scanner, gives people the feedback they need to manage
their health, wellness and fitness on demand.Tested in leading health
institutions, our scanner is the first of its kind—ahandheld, transdermal
device for measuring biomarkers, including antioxidant levels, at the click of
a button. Scan results— and customized wellness coaching based on those
biomarkers— are sent instantly to a smartphone or online account. The scanner
will enable leaders in the health and wellness industry to create new levels
of customer loyalty and revenues as a result. For more information, visit
This press release contains "forward-looking statements". Statements in this
press release which are not purely historical are forward-looking statements
and include any statements regarding beliefs, plans, expectations or
intentions regarding the future, and specifically references to future
potential purchase orders and re-orders from Miner's and other distributors.
The reader can identify these forward-looking statements by forward-looking
words such as "may," "will," "expect," "potential," "anticipate," "forecast,"
"believe," "estimate," "project," "plan," "continue" or similar words. The
reader should read statements that contain these words carefully because they
discuss future expectations, contain projections of future results of
operations or of financial condition, or state other forward-looking
information. Forward-looking statements include, but are not limited to,
statements regarding potential products, customers, revenues, expansion
efforts, and future plans and objectives of Biozoom, Inc. ("Biozoom"). The
risk factors listed in our disclosure documents and the cautionary language
therein provide examples of risks, uncertainties and events that may cause
actual results to differ materially from the expectations and projections
described by Biozoom in its forward-looking statements. Actual results
relating to, among other things, product launch, sales, customer acceptance
and market share could differ materially from those currently anticipated in
such statements. Factors affecting forward-looking statements include:
consumer preferences, competition from more established brands, ability to
develop market share; changes in the operating costs; changes in economic
conditions, foreign exchange and other financial markets; changes of the
interest rates on borrowings; changes in the investments levels; litigation;
legislation; environmental, judicial, regulatory, political and competitive
developments in areas in which Biozoom operates; technological, mechanical and
operational difficulties encountered in connection with Biozoom's development
activities; and labor relation matters and costs. The reader should refer to
the risk disclosures set out in the periodic reports and other disclosure
documents filed by Biozoom from time to time with the Securities and Exchange
Commission and other regulatory authorities.
SOURCE Biozoom, Inc.
Contact: Tefa Dexter, Director of Business Development and Sales,
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