Biozoom Appoints Director Of Business Development/Sales And Corporate Secretary Successful entrepreneur, innovator and fitness advocate, Tefa Dexter, accepts position to advance Biozoom's sales and product development activities PR Newswire KASSEL, Germany, May 24, 2013 KASSEL, Germany, May 24, 2013 /PRNewswire/ --Biozoom (BIZM) announces the appointment of Tefa Dexter to the roles of Director of Business Development and Sales, and Corporate Secretary. Mr. Dexter assumed this responsibility as of January 21, 2013. "Tefa Dexter exemplifies the level of strategic thinking, business development expertise and general creative energy that Biozoom wants to see in all of our executives," said Hardy Hoheisel, CEO, in making the appointment. "He understands how to develop both technology and business opportunities, having done both very well for a number of years." Mr. Dexter will have oversight of several mission-critical functions within the company, including implementing the Biozoom web portal and smartphone app—both fundamentally important to wholesale and retail adoption. "I have a strong personal interest in health-related technology, and was attracted to the business opportunity Biozoom represents immediately," said Dexter. "It is an extraordinary technology that will change people's lives for the better. Biozoom gives everyone the ability to listen to our bodies in a new way, and to use that information to do something good for ourselves and our families." Prior to accepting the role with Biozoom, Dexter specialized in developing unique web-based portals for international leaders in the action sports industry. "I am an athlete and I understand what motivates the fitness market. With the Biozoom portal and app, users will be able to share their experience and progress toward better health and wellness with networks of friends, family and others through social media. In addition to traditional marketing, I believe there is tremendous potential for organic viral marketing to create significant sales of the product." Mr. Dexter has more than a decade of experience in brand development, strategic sales, product management, and social media driven customer loyalty. He brings with him strong relationships in the action sports, fashion and entertainment industries. Prior to joining Biozoom, Mr. Dexter co-founded of The Santa Barbara Group LLC, a technology company focused on developing interactive customer acquisition, marketing and loyalty sales. At the Santa Barbara Group, he led teams of developers in creating white-label B2B web and mobile products. He was principally responsible for developing unique web based technology portals for the action sports industry, with key clients including Billabong, Volcom and the Ultimate Fighting Championship. From 2005 to 2008, Mr. Dexter was Vice President of Brand & Product Management at Vintage American Clothing, an international garments distributor. He was responsible for managing international sales and driving the corporate growth strategy. He accelerated the company's international sales by acquiring leading brands and clients including Ralph Lauren, Urban Outfitters, Quicksilver, and Abercrombie & Fitch among others. Dexter will leverage Biozoom's engaging and user-friendly portal and smartphone app to create rapid, social-media fueled consumer adoption of the scanner. His expertise in using technology to create and deepen customer loyalty will also drive business-to-business marketing. "Biozoom is creating excitement in key consumer goods organizations. This technology could be a game-changer for any health and wellness product developer or service provider, and I'm eager to make that happen," said Dexter. About Biozoom Biozoom is an innovative technology development company, specializing in the commercialization of our advances in mobile spectroscopy. Our intellectual property portfolio and ongoing research are positioned to apply Biozoom's technology breakthroughs to a wide range of markets. Our first consumer product, the Biozoom scanner, gives people the feedback they need to manage their health, wellness and fitness on demand.Tested in leading health institutions, our scanner is the first of its kind—ahandheld, transdermal device for measuring biomarkers, including antioxidant levels, at the click of a button. Scan results— and customized wellness coaching based on those biomarkers— are sent instantly to a smartphone or online account. The scanner will enable leaders in the health and wellness industry to create new levels of customer loyalty and revenues as a result. For more information, visit www.biozoom.net. Disclaimer This press release contains "forward-looking statements". Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, and specifically references to future potential purchase orders and re-orders from Miner's and other distributors. The reader can identify these forward-looking statements by forward-looking words such as "may," "will," "expect," "potential," "anticipate," "forecast," "believe," "estimate," "project," "plan," "continue" or similar words. The reader should read statements that contain these words carefully because they discuss future expectations, contain projections of future results of operations or of financial condition, or state other forward-looking information. Forward-looking statements include, but are not limited to, statements regarding potential products, customers, revenues, expansion efforts, and future plans and objectives of Biozoom, Inc. ("Biozoom"). The risk factors listed in our disclosure documents and the cautionary language therein provide examples of risks, uncertainties and events that may cause actual results to differ materially from the expectations and projections described by Biozoom in its forward-looking statements. Actual results relating to, among other things, product launch, sales, customer acceptance and market share could differ materially from those currently anticipated in such statements. Factors affecting forward-looking statements include: consumer preferences, competition from more established brands, ability to develop market share; changes in the operating costs; changes in economic conditions, foreign exchange and other financial markets; changes of the interest rates on borrowings; changes in the investments levels; litigation; legislation; environmental, judicial, regulatory, political and competitive developments in areas in which Biozoom operates; technological, mechanical and operational difficulties encountered in connection with Biozoom's development activities; and labor relation matters and costs. The reader should refer to the risk disclosures set out in the periodic reports and other disclosure documents filed by Biozoom from time to time with the Securities and Exchange Commission and other regulatory authorities. SOURCE Biozoom, Inc. Website: http://www.biozoom.net Contact: Tefa Dexter, Director of Business Development and Sales, email@example.com, 800-882-1683
Biozoom Appoints Director Of Business Development/Sales And Corporate Secretary
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