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Boehringer Ingelheim and Eli Lilly & Company launch type 2 diabetes educational game, “Complications Combat”



  Boehringer Ingelheim and Eli Lilly & Company launch type 2 diabetes
  educational game, “Complications Combat”

Fun digital game aims to educate patients, physicians and the public about the
management challenges of type 2 diabetes and its associated complications

Business Wire

INGELHEIM, Germany -- May 24, 2013

For Non-U.S. and Non-UK media

Boehringer Ingelheim and Eli Lilly & Company have today launched an
educational digital game for type 2 diabetes called Complications Combat. The
game, available for desktop and iPad users, is designed to raise awareness of
the many complications associated with type 2 diabetes and the challenges
physicians and patients face when considering and managing these on a daily
basis.

“The aim and design of the game is simple,” said Arnd Prilipp, Launch and
Established Products CVM Boehringer Ingelheim. “However, effective management
of type 2 diabetes and its complications is not. To simulate this, players are
tasked with simultaneously saving the healthy lifestyle items whilst combating
the many complications – and it is not easy.”

The objective of the game is to effectively manage type 2 diabetes and its
complications by clicking or swiping the complications and ‘friends’, which
are the healthy steps for managing the condition, to the correct side of the
screen to maintain optimal patient health for as long as possible. During the
course of the game, the user learns about the diverse range of complications
that can be associated with type 2 diabetes and also about positive lifestyle
choices that can help combat the progression of the disease. As the game
becomes increasingly difficult, the user learns just how challenging it can be
for physicians and patients to take all of these complications and lifestyle
choices into consideration at the same time.

Uncontrolled type 2 diabetes can lead to hyperglycaemia which, if untreated in
the long-term, can cause serious medical complications in all parts of the
body.^1 Diabetes-related complications include cardiovascular disease, stroke,
kidney disease, eye problems and foot ulcers.^2

Complications Combat can be played at www.complicationscombat.com and iPad
users can download the free touchscreen app at
https://itunes.apple.com/hk/app/complication-combat-how-long/id640173022?mt=8.

                                    ~ENDS~

Please click on the link below for ‘Notes to Editors’ and ‘References’:
http://www.boehringer-ingelheim.com/news/news_releases/press_releases/2013/24_may_2013_diabetes.html

                                     ###

Contact:

Boehringer Ingelheim GmbH
Arnd Prilipp
Launch and Established Products CVM
Email: arnd.prilipp@boehringer-ingelheim.com
Phone: +49 (6132) 77-2091
or
Lilly Diabetes
Tammy Hull
Communications Manager
Email: hullta@lilly.com
Phone: (317) 651-9116
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