New-car Sales To Improve 6 Percent In May With Help From Memorial Day Weekend Sale Events

New-car Sales To Improve 6 Percent In May With Help From Memorial Day Weekend
                                 Sale Events

Domestic Big Three Continue to Benefit from Strong Pickup Market; Nissan
Expected to Post Single Largest Gain

PR Newswire

IRVINE, Calif., May 23, 2013

IRVINE, Calif., May 23, 2013 /PRNewswire/ --New-car sales will hit 15.0
million seasonally adjusted annual rate (SAAR) in May, which is an expected 6
percent year-over-year improvement, according to Kelley Blue Book,
the leading provider of new and used car information.


"The Big Three will continue to benefit from a strong pickup truck market,
with each domestic automaker anticipated to post gains slightly better than
the overall industry average," said Alec Gutierrez, senior market analyst of
automotive insights for Kelley Blue Book. "Meanwhile, Nissan is expected to
post the single largest gain in sales this month, thanks to strong demand for
the redesigned Altima, Sentra and Rogue, each of which experienced an increase
of greater than 30 percent in sales last month."

Similar to previous years, Kelley Blue Book expects a strong surge in
new-vehicle sales during Memorial Day Weekend since manufacturers typically
offer some of the most attractive incentives of the year. For example,
Chevrolet is offering $500 in Memorial Day Cash, in addition to some of the
already generous offers available on their most popular models.

                             Sales Volume ^1           Market Share ^2
Manufacturer                 May-13    May-12    YOY % May-13 May-12 YOY
General Motors               259,000   245,256   5.6%  18.3%  18.4%  -0.1%
Ford Motor Company           235,000   216,257   8.7%  16.6%  16.2%  0.4%
Toyota Motor Company         200,000   202,973   -1.5% 14.1%  15.2%  -1.1%
Chrysler Group               161,000   150,041   7.3%  11.4%  11.2%  0.1%
American Honda               138,500   133,997   3.4%  9.8%   10.0%  -0.3%
Hyundai-Kia                  115,000   118,790   -3.2% 8.1%   8.9%   -0.8%
Nissan North America         110,000   91,794    19.8% 7.8%   6.9%   0.9%
Volkswagen                   55,000    50,361    9.2%  3.9%   3.8%   0.1%
Total ^3                     1,415,000 1,334,642 6.0%  -      -      -
^1 Historical data from OEM sales announcements
^2 Kelley Blue Book Automotive Insights
^3 Includes brands not shown

Trucks and Small Crossovers Remain Hot

Full-size pickup trucks and compact crossovers will continue to drive the bulk
of industry gains this month, with expected increases of 19.9 and 15.7
percent, respectively.

"Growth in the truck segment has been driven by a jump in new-home
construction, relatively affordable gas prices and high inventory levels,"
said Gutierrez. "Each of the three major full-size domestic pickup trucks is
available with a nearly 100 days supply, which has resulted in $5,000 or more
in cash rebates for the Ford F-Series, Chevrolet Silverado and Ram."

While trucks have seen a surge in interest in recent months, small crossovers
have been increasing market share for years; the segment has doubled its
market share since 2007 and continues to gain share aggressively. Small
crossover sales have been particularly strong this year, due to a slew of
redesigns and new introductions such as the Ford Escape, Toyota RAV4, Honda
CR-V and Mazda CX-5.

                               Sales Volume ^1           Market Share
Segment                        May-13    May-12    YOY % May-13 May-12 YOY
Mid-Size Car                   242,000   243,328   -0.5% 17.1%  18.2%  -1.1%
Compact Car                    212,500   201,326   5.6%  15.0%  15.1%  -0.1%
Compact Crossover              175,000   151,211   15.7% 12.4%  11.3%  1.0%
Full-Size Pickup Truck         170,000   141,808   19.9% 12.0%  10.6%  1.4%
Subcompact Car                 56,000    56,188    -0.3% 4.0%   4.2%   -0.3%
Total ^2                       1,415,000 1,334,642 6.0%  -      -      -
^1 Kelley Blue Book Automotive Insights
^2 Includes segments not shown

For more information and news from Kelley Blue Book's, visit, follow us on Twitter at (or
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About Kelley Blue Book (

Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle
valuation and information source trusted and relied upon by both consumers and
the industry. Each week the company provides the most market-reflective
values in the industry on its top-rated website, including its
famous Blue Book® Trade-In and Suggested Retail Values and Fair Purchase
Price, which reports what others are paying for new cars this week. The
company also provides vehicle pricing and values through various products and
services available to car dealers, auto manufacturers, finance and insurance
companies as well as governmental agencies. provides consumer pricing
and information on cars for sale, minivans, pickup trucks, sedan, hybrids,
electric cars, and SUVs. Kelley Blue Book Co., Inc. is a wholly owned
subsidiary of AutoTrader Group.

SOURCE Kelley Blue Book

Contact: Chintan Talati, 949-267-4855,, Joanna Pinkham ,
949-268-3079,, Brenna Robinson, 949-267-4781,, Natalie Kumaratne, 949-267-4770,
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