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Palms Casino Resort Debuts Completely Redesigned Palms.com Website, May 23

  Palms Casino Resort Debuts Completely Redesigned Palms.com Website, May 23

New Palms.com Creates a Digital Guest Experience with Stunning Visuals,
Booking Ease and Interactive Social Components

PR Newswire

LAS VEGAS, May 23, 2013

LAS VEGAS, May 23, 2013 /PRNewswire/ --Palms Casino Resort launches its
completely transformed, visually striking website, Palms.com, on Thursday, May
23, in conjunction with its property-wide $50 million renovation. The new
website serves as a digital representation of the reenergized and reimagined
Palms, and provides guests with an easy to use, interactive and visually
immersive online Palms experience.

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/61810-palms-casino-resort-launches-new-website-palms-com-may-23

(Photo: http://photos.prnewswire.com/prnh/20130523/MM18860)

"Palms is expanding our guest experience beyond the physical realm and into
the digital one," said Joseph A. Magliarditi, President of Palms. "The website
is designed with the consumer in mind and serves as an engaging tool where
guests can book their stays with ease, submit immediate feedback, and follow
Palms' events in real-time. With the all-new Palms.com, we have elevated the
experience from the minute you log on."

The entire website has been redesigned with a heavy emphasis on visuals,
creating an intuitive digital sphere. The use of dominant imagery and the
sophisticated feel reflects the elevated in-person Palms experience.

Updates to the website include:

  oA responsive design principle, which makes the website adaptable to all
    electronic devices. This permits guests to access the website on a
    desktop, laptop, tablet and mobile phone in a completely adaptable version
    of the full site.
  oEasy access to booking, which is available to guests through a highly
    visible module throughout the site. This efficient update streamlines the
    interaction process for all future guests. 
  oStrong social elements, which are fully embedded within the website, will
    offer guests access to specific reviews on rooms, restaurants and events.
    Social content like videos and photos will be updated in real time,
    keeping all guests engaged and informed.
  oA new modular layout, which allows consumers to navigate the website
    efficiently. Content is driven by visuals and organized in an intuitive
    and consistent manner, so guests are easily and quickly immersed into the
    Palms experience. The layout is designed with guests' needs in mind and
    the most important guest information is placed on the top, most accessible
    areas of the website.

The design and implementation of the new digital experience was a
collaboration with SapientNitro (NASDAQ: SAPE), an agency valued for its
leading work in digital engagements, brand communications and omni-channel
commerce.

The website redesign complements the property-wide renovation which includes
new chic guestrooms, delicious culinary options, and reinvented gaming
experiences. Renovations began in July 2012 and will continue in stages
through 2013.

For more information, please visit the new Palms.com.

About Palms Casino Resort
Palms Casino Resort, heralded as one of Las Vegas' most sought-after
destinations, is an all-encompassing, one-stop experience. The boutique
property boasts three distinct towers and a diverse mix of bars and
restaurants across a 95,000-square-foot casino. Palms recently completed a
multi-million dollar transformation that encompassed an Ivory Tower room and
suite redesign, appealing new culinary additions, re-imagined gaming spaces
and new, distinctive nightlife experiences.In addition to newly designed
rooms, during the first phase of the renovation, Palms welcomes HERAEA, a
vibe-driven sports restaurant and lounge, and XISHI, a pan-Asian restaurant
and lounge, both by The ONE Group.Amenities include Fantasy Suites, such as
the Hardwood Suite, the only hotel room in the world with its own basketball
court; the all-new Cantor Gaming® race and sports book, one of the few sports
books in Las Vegas to include a poker room; SOCIAL; Scarlet; Chocolat Bistro;
tonic bar; ghostbar; Pearl Concert Theater;Moon Nightclub; N9NE Steakhouse;
Nove Italiano; The View; Simon Restaurant & Lounge; Palms; Kim Vo Salon; Drift
Spa & Hammam; Brenden Theatres, a 14-theatre cineplex and more than 60,000
square-feet of meeting space. Palms Casino Resort is located just west of the
Las Vegas Strip and I-15 on Flamingo Road. For reservation information, call
toll free at (866) PALMS-RES, (866) 725-6773, or visitwww.palms.com. For
groups of 15 rooms or more, contact the Sales Department at (866) PALMS-MTG or
(866) 725-6768. Connect with Palms Casino Resort on Twitter @Palms and on
Facebook.

SOURCE Palms Casino Resort

Website: http://www.palms.com
Contact: Palms Casino Resort: Alex Acuna, alex.acuna@palms.com, 702.942.6843;
or Kirvin Doak Communications: Stephanie Chavez, schavez@kirvindoak.com or
Allee Bennett, abennett@kirvindoak.com, 702.737.3100
 
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