Petition to Ottawa Seeks Recognition for First Responders

  Petition to Ottawa Seeks Recognition for First Responders

 Duracell asks Canadians to help recognize the heroes we rely on by rallying
                       for National First Responder Day

Business Wire

TORONTO -- May 23, 2013

Every day and night across Canada, thousands of emergency first responders
answer our calls for help. To show our appreciation for the courageous heroes
protecting our communities around the clock, Duracell and the Canadian Fire
Services have launched a national petition to establish a National First
Responder Day in Canada.

The petition calls on members of Parliament  “to join Duracell and the
Canadian Fire Services to show appreciation and gratitude for the brave and
courageous heroes who selflessly serve our communities everyday -
firefighters, police officers and EMS workers - by introducing a National
First Responder Day in Canada. This would provide Canadians an opportunity to
say ‘thank you’ for the important job they do.” Visit
for more petition details.

"The men and women who serve communities across the country merit recognition
for the important work they do," said Stephen Gamble, president of the
Canadian Association of Fire Chiefs (CAFC). "It's great to see a company like
Duracell, a long time fire safety partner, taking up a campaign to recognize
and thank Canadian first responders."

"As a firefighter, our job is helping people in emergency situations," said
Troy Mutch, president of the Canadian Volunteer Fire Services Association
(CVFSA). "While we don't become first responders for the praise, we know our
job can be dangerous at times, so we're grateful to be recognized in this

A co-worker experiences chest pains you call an ambulance. Your smoke alarm
awakens you from your sleep and you call the fire department. Your child
doesn't come home from school and you call the police. These are just some of
the many ways first responders protect our families and communities every day.

"Some are first responders by profession, while others are volunteers, but
they all put their lives on the line for us." said Victoria Maybee,
Communications Manager for Duracell Canada. "Establishing a National First
Responder Day will give Canadians a chance to say thank you to these unsung

Batteries might seem like a small item, but they power many important devices
in our homes that can help prepare us for an emergency, just as they are a key
power source in a variety of firefighting and lifesaving equipment.
Communication devices equipment like flashlights, thermal imaging cameras,
chemical detectors and defibrillators are just some examples of the
battery-powered tools that first responders use to protect the communities
they serve.

About Procter & Gamble

Four billion times a day, P&G (NYSE:PG) brands touch the lives of people
around the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®,
Wella®, Gillette®, Braun® and Fusion®. The P&G community includes
approximately 135,000 employees working in over 80 countries worldwide. Please
visit for the latest news and in-depth information about P&G
and its brands.

Photos/Multimedia Gallery Available:



P&G, Communications
Victoria Maybee, 416-730-4793
Porter Novelli Canada
Melissa Arnold, 416-422-7206
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