SKYY® Vodka Debuts Limited Edition American Beauty Bottle Designed By L*SPACE Swim

SKYY® Vodka Debuts Limited Edition American Beauty Bottle Designed By L*SPACE
                                     Swim

Fashionable American Beauty Bikini Bottles Celebrate US Pride with Style

PR Newswire

SAN FRANCISCO, May 23, 2013

SAN FRANCISCO, May 23, 2013 /PRNewswire/ -- This summer, San Francisco-based
SKYY® Vodka, the number-one premium vodka made in America, will launch an
exclusive and stylish SKYY Vodka American Beauty Bottle designed by popular US
contemporary swimwear line L*SPACE Swim. Available for a limited time during
the summer months and perfect for celebrating the Fourth of July, the iconic
cobalt SKYY Vodka bottle will be dressed in a chic L*SPACE Swim designed
bikini in a fun Star Spangled Print.

The SKYY Vodka American Beauty Bottle is ideal for summer cocktailing
occasions and will elevate poolside hostess gifts and Independence Day
barbeques nationwide. Making the perfect sun-loving pair, L*SPACE Swim will
also introduce a custom bikini Inspired by the bottle design - the L*SPACE
Swim for SKYY Vodka Bikini. Both the bottle and bikini will feature an iconic,
eye-catching stars and stripes design which celebrates premium, American-made
products in a fun, sexy way.

"As American brands, the SKYY Vodka and L*SPACE Swim collaboration celebrates
US pride and is a unique way to add a fashionable twist to our iconic cobalt
blue SKYY bottle," said Umberto Luchini, Head of Marketing, SKYY Vodka. "This
limited-edition bottle is an excellent demonstration of the American-made
craftsmanship and modern style that SKYY Vodka has been committed to since we
were founded in San Francisco 21 years ago."

"Our partnership with SKYY Vodka rings true on so many levels; we are both
focused on style, sophistication, and celebrating in true American form,"
explains L*SPACE Swim Creative Director and Designer Monica Wise. "I'm honored
that I was asked to design a custom L*SPACE Swim bikini graphic on SKYY's
Vodka's beautiful bottle, that ultimately led to a real-life bikini we will be
selling to our fans."

The essentials for poolside and beach festivities include a refreshing and
sophisticated vodka cocktail and a stylish bikini – the SKYY Vodka and L*SPACE
Swim partnership brings together two fun, fashionable and, most importantly,
sexy, products for the ultimate summer recipe.

The L*SPACE Swim for SKYY Vodka Bikini will be available for a limited time at
www.mollybrownsswimwear.com for a suggested retail price of $143.00.

The SKYY Vodka American Beauty Limited Edition Bottle can be found at your
local liquor store for a suggested retail price of 750 ml ($18.49). For more
information, visit http://www.facebook.com/SKYYVodka or Twitter: @SKYYVodka
#AmericanBeauty.

About Campari America
Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A.
(Reuters CPRI.MI - Bloomberg CPR IM). At the heart of Campari America are two
legends in the American spirits industry. The first, Skyy Spirits, was
founded in San Francisco back in 1992 by the entrepreneur who invented iconic
SKYY Vodka. The second is the world-famous Wild Turkey Distillery in
Lawrenceburg, Kentucky, where they have been making the world's finest
whiskies since the 1800's. Both companies were purchased by Davide
Campari-Milano and together they form Campari America, which has built a
portfolio unrivaled in its quality, innovation and style, making it a top
choice among distributors, retailers and consumers. Campari America manages
Gruppo Campari's portfolio in the US with such leading brands as SKYY® Vodka,
SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American
Honey®, Russell's Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo®
Tequila, Espolon® Tequila, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba®
Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Carolans Irish
Cream®, Irish Mist® Liqueur, Sagatiba® Cachaca and Jean-Marc XO Vodka®.
Campari America is also the exclusive US distributor of Bowmore® Islay Single
Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen
Garioch® Highland Single Malt Scotch Whisky, McClelland's® Single Malt Scotch
Whisky, Flor de Cana® Rum, Midori® Melon Liqueur, Hibiki® Whisky, Hakushu®
Single Malt Whisky, and The Yamazaki® Single Malt Whisky.

Campari America is headquartered in San Francisco, California. More
information on the company can be found at www.campariamerica.com,
www.facebook.com/campariamerica, Twitter: @CampariAmerica and
www.camparigroup.com. Please enjoy Campari America brands responsibly and in
moderation.

About L*SPACE Swim:
L*SPACE Swim by Monica Wise delivers stylish silhouettes, bold statement
prints, an eclectic color palate, and a summer-getaway worthy collection of
swimwear for the modern beach sophisticate. Made in California, the line also
includes an array of beach-to-street cover ups and resort wear for the gal on
the go.

SOURCE Campari America

Website: http://www.campariamerica.com
Contact: Lauren Bishop, ALISON BROD PUBLIC RELATIONS,
laurenb@alisonbrodpr.com, 212-230-1800, Taylor Gowdy, ALISON BROD PUBLIC
RELATIONS, taylor@alisonbrodpr.com, 212-230-1800