Kindle Fire HD and Kindle Fire HD 8.9” Now Available for Pre-Order for Customers in over 170 Countries Around the World,

  Kindle Fire HD and Kindle Fire HD 8.9” Now Available for Pre-Order for
  Customers in over 170 Countries Around the World, Shipping June 13

Kindle Fire HD—with a stunning custom 7” or 8.9” HD display, ultra-fast Wi-Fi,
 and exceptional battery life—perfect for web browsing, apps, games and books

   Instant access to the most popular apps and games, including Where’sMy
 Perry?, Pinterest, NBA JAM, and Asphalt 7—each one optimized for Kindle Fire
                                      HD

Business Wire

SEATTLE -- May 23, 2013

(NASDAQ:AMZN)—Today Amazon announced that Kindle Fire HD and Kindle Fire HD
8.9” are now available to customers in over 170 countries and territories
around the world for pre-order through Amazon.com, giving customers access to
millions of apps, games, books, audiobooks and magazines, including more than
300,000 books that are exclusive to the Kindle Store.

Designed for entertainment, Kindle Fire HD is perfect for web browsing, apps,
games and books. Features include:

  *Stunning customized HD display with in-plane switching, Advanced True Wide
    polarizing filter and customized laminated touch sensor for 25% less glare
    with rich color and deep contrast from any viewing angle; ideal for
    movies, apps, and gaming.
  *Custom Dolby audio and dual stereo speakers for crisp, rich sound.
  *The most popular apps and games.
  *Ultra-fast web browsing and streaming with built-in dual-band,
    dual-antenna Wi-Fi.
  *Front-facing HD camera for taking photos or making video calls.
  *Exceptional battery life—Kindle Fire HD gets over 10 hours of battery
    life.
  *Easy-to-use e-mail, calendar, and contacts for work or home, including
    Gmail, Hotmail, Exchange, and more.
  *Amazon-exclusive features like, Whispersync for Voice and Whispersync for
    Games.
  *“Buy Once, Read Everywhere” with the free Kindle app available on the
    largest number of platforms so customers can use their Kindle books on any
    of their devices.
  *Amazon’s top-rated, world-class customer service.

“Kindle Fire HD is the #1 best-selling item in the world for Amazon since its
launch, and we’re thrilled to make it available to even more customers around
the globe today,” said Dave Limp, Vice President, Amazon Kindle. “Not only
does Kindle Fire feature advanced hardware, it’s also a service. When combined
with our content ecosystem, great email and browsing and top-rated customer
service, we hope people around the world will agree that Kindle Fire HD is the
best tablet for an incredible price.”

Kindle Fire is a Service

Kindle Fire is more than just great hardware—it’s a service. When a customer
orders a Kindle Fire, it arrives pre-registered to theirAmazonaccount and
greets them by name. All of the customer’s Kindle content is there waiting for
them to download and start enjoying—no long set-up process, and no syncing
with a cable. Kindle Fire also comes with instant access to Amazon’s digital
contentright from the device, including all of the features customers love
about shopping on Amazon—customer reviews, one-click purchasing and more.
Whenever customers shop on Amazon, or buy a Kindle they know that they are
also getting Amazon’s world-class customer service. Customers have been
shopping on Amazon for over 15 years, and they continue to do so because of
the unparalleled, end-to-end customer experience.

Arrives Pre-Registered

Kindle Fire HD comes automatically pre-registered so customers can immediately
start enjoying their digital content purchased from Amazon or shop for new
content.

Connect with Bluetooth and HDMI

Kindle Fire HD supports Bluetooth, enabling customers to connect their
wireless Bluetooth headphones or Bluetooth speakers to listen to songs or
audiobooks. With Bluetooth connectivity, customers can also easily connect to
a wide range of Bluetooth-enabled keyboards. HDMI out makes it easy for
customers to connect Kindle Fire HD to their big-screen TV to enjoy their
favorite videos and photos.

Stunning Custom HD Display

The 8.9” display on Kindle Fire HD features an incredible 254 pixels per inch
with a resolution of 1920x1200, meaning that pixels are indistinguishable to
the human eye. The 7” Kindle Fire HD features a stunning HD display with
1280x800 resolution that delivers deep, detailed contrast and rich, natural
color. Kindle Fire HD a laminated touch sensor to reduce glare and make the
display easy to view even in overhead light, and an Advanced True Wide
polarizing filter that results in a display that shows the same deep contrast
and rich, detailed color from any angle.

High-End Laptop-Quality Wi-Fi—Fast Downloads and High-Speed Streaming

Kindle Fire HD comes with dual-band Wi-Fi and can automatically switch between
the 2.4 GHz network and the less crowded 5 GHz network, resulting in better
range and less interference.

Stay in Touch with Front-Facing HD Camera

Kindle Fire HD features a front-facing HD camera.Skypecreated a customized
app tailored for Kindle Fire HD that is ready to use out of the box for free
HD video calls at home and abroad. Kindle Fire HD makes it easy for the over
250 million customers already usingSkypeto get in touch with friends and
family.

Email and Calendar

The Kindle Fire family features world-class Microsoft Exchange integration,
with fine-tuned performance on many of the most critical email functions. For
example, typical Exchange accounts sync with the oldest emails first, ending
with the most recent emails—Kindle Fire instead syncs with newer emails first,
then with older emails, getting customers access to the most recent emails
they are looking for. Kindle Fire also features a new calendar app, making it
easy for customers to stay connected and keep track of their schedules. The
new email client offers support for the world’s most popular email
providers—including Gmail, Microsoft Exchange, Hotmail and more.

Photos Brought to Life

Photos come alive in stunning high-resolution on Kindle Fire HD. Fire’s mosaic
view arranges personal photos beautifully, and customers will be delighted to
see their best shots on their TV with HDMI out. Kindle Fire lets customers
easily import their photos fromFacebookand because their photos are securely
stored inthe Amazon cloud, they never have to worry about losing their
favorite pictures.

Millions of Apps, Games, Books, Audiobooks and Magazines

Kindle Fire provides customers an incredibly large selection of digital
content, including thousands of exclusives:

  *Instant access to the most popular apps and games, including Where’sMy
    Perry?, Pinterest, NBA JAM, and Asphalt 7—each one optimized for Kindle
    Fire HD.
  *Millions of books, including over 300,000 titles that are exclusive to
    theKindle Store. Over 650,000 books are priced at$4.99or less; over 1.2
    million are$9.99or less. Hundreds of magazines and
    newspapers—includingVogue, Esquire,National GeographicandBetter Homes
    and Gardens—with glossy full-color layouts, HD photography, and
    beautifully detailed illustrations.
  *Over 100,000 professionally-narrated audiobook titles available, with free
    samples to listen to before buying.

16 or 32 GB of On-Device Storage, Plus Free Cloud Storage for Amazon Content

Kindle Fire HD is available with 16 GB or 32 GB of on-device storage. This
large on-device storage capacity is in addition to the free storage Amazon
provides for Amazon digital content in the Amazon Cloud. Amazon digital
content is automatically backed up for free in the Amazon Cloud’s Worry-Free
Archive where it’s available anytime.

Powerful World-Class Processor—Snappy and Smooth

An HD display and HD content must be driven by a powerful processor and
optimized software. The Kindle Fire HD family features world-class processors
and an Imagination Technologies graphics engine for lightning-fast HD graphics
and excellent fluidity. The 8.9” Kindle Fire HD is powered by the latest
generation OMAP4 4470 processor and Imagination SGX544 graphics engine capable
of over 12 billion floating point operations per second, and both Kindle Fire
HD 7” and 8.9” come with higher memory bandwidth than Tegra 3. Combining the
latest generation processors with significant customization of the Kindle Fire
software by Amazon engineers results in a snappy and smooth experience for the
user.

Dual Stereo Speakers and Exclusive Dolby Audio

Kindle Fire HD combines dual stereo speakers with the Dolby Digital Plus audio
platform—the standard in high-performance audio—to offer a world-class audio
experience. Dolby’s audio suite for Kindle Fire HD includes technology used to
adjust volume and deliver easy-to-understand dialogue, and also optimizes for
headphones versus speakers. All of these pieces combine to create an
exceptional audio experience that results in clear, crisp and balanced sound
quality.

10 Hours of Battery Life

Kindle Fire HD is optimized to deliver high performance without sacrificing
battery life, delivering over 10 hours of battery life.

Thin and Light

Even with a custom display, a powerful processor, extra speakers and
dual-band/dual-antenna Wi-Fi, Kindle Fire HD 8.9” weighs only 20 ounces and is
just 8.8 mm thin.

Beautiful Leather Covers

Covers for Kindle Fire HD feature a premium textured leather exterior in a
variety of colors and a subtle woven nylon interior to provide our lightest
and thinnest form of protection. The integrated magnetic clasp ensures the
cover remains securely closed while in a backpack, purse, or briefcase. The
cover automatically wakes Kindle Fire HD upon opening and puts it to sleep
when closed, making it easy to dive right back into whatever content a
customer is enjoying.

Customers can discover full details and order Kindle Fire HD at
www.amazon.com/kindlefirehd.

Pricing and Availability

Kindle Fire HD 8.9” is available for preorder starting today for just $284 at
www.amazon.com/kindlefirehd.

Kindle Fire HD 7” is available for preorder starting today for just $214 at
www.amazon.com/kindlefirehd.

Kindle Fire HD and Kindle Fire HD 8.9” will be available for order and ship
June 13 to customers in Ireland and Gibraltar from www.amazon.co.uk; for
customers in Austria and Luxembourg from www.amazon.de; and for customers in
Monaco from www.amazon.fr.

Kindle Fire HD is also available at various retailers around the world.
Customers can discover stores and location at www.amazon.com/KindleRetailers.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection.
Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com and
other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. Kindle Paperwhite is our most-advanced e-reader with 62% more pixels
and 25% increased contrast, a patented built-in front light for reading in all
lighting conditions, extra-long battery life, and a thin and light design. The
latest generation Kindle, the lightest and smallest Kindle, features improved
fonts and faster page turns. Kindle Fire HD features a stunning custom
high-definition display, Dolby audio with dual stereo speakers, high-end,
laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster
streaming and downloads, enough storage for HD content, and the latest
generation processor and graphics engine—and it is available in two display
sizes—7” and 8.9”.The all-new Kindle Fire features a 20% faster processor, 40%
faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,
www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es and
www.amazon.com.br. As used herein, “Amazon.com,” “we,” “our” and similar terms
include Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management’s expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment and data center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect Amazon.com’s financial results is included in Amazon.com’s
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:

Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr
 
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