PantoneLIVE Puts P&G Iconic Brand Colors in the Cloud

            PantoneLIVE Puts P&G Iconic Brand Colors in the Cloud

Global consumer packaged goods manufacturer adopts cloud-based service for
instant access to brand color standards and improved production speed

PR Newswire

GRAND RAPIDS, Mich., May 23, 2013

GRAND RAPIDS, Mich., May 23, 2013 /PRNewswire/ --X-Rite, Incorporated and
Pantone LLC, today announced that Procter & Gamble (NYSE: PG), the company
behind consumer brands including Gillette^®, Tide^®and Pampers^®, has
implemented PantoneLIVE™, a cloud-based color service, to improve operational
efficiency in packaging execution. With color so critically tied to brand
equity, maintaining color consistency on product packaging is essential for
brand recognition and ensuring consumer confidence and delight.



"PantoneLIVE is an efficient, effective and seamless technology that saves
time and money, and helps ensure design intent makes it to shelf, whether we
are creating a new Charmin^® package design, proofing an Olay^® label, mixing
ink for Tide^® packaging or assessing the quality of Gillette^® packaging on
press," said Phil Duncan, global design officer at P&G. "PantoneLIVE is an
excellent solution for simplifying how we access digital color palettes for
design, proofing and print. When fully implemented, the productivity benefits
will be significant – both internally for P&G and for our suppliers."

To facilitate color standardization across all materials in the production
process, P&G now has the ability to upload proprietary color palettes onto
PantoneLIVE's secure, cloud-based portal, which suppliers can instantly access
from around the world. This centralized color communication process helps
minimize color revisions and reduce approval times, creating go-to-market
efficiencies and, ultimately, lower development costs.

"With supply chains located around the world, it is extremely difficult for
large corporations to maintain universal color consistency," explained Dr.
Sonia Megert, vice president of the Pantone Digital Business unit at
X-Rite/Pantone. "The PantoneLIVE system is ideal for an innovative, global
corporation like P&G because it provides a centralized online repository for
managing, controlling and accessing official brand color criteria."

In addition, PantoneLIVE instills best practices and protocols to ensure the
correct colors are maintained to shelf. Throughout the process, measurement
and verification is based on scientific, spectral data, rather than relying on
subjective, visual evaluations and costly adjustments on press.

About PantoneLIVE
PantoneLIVE is a cloud-based solution that enables the universal PANTONE Color
language to be accurately communicated across the entire packaging workflow –
from design concept to retail store shelves. PantoneLIVE extends the PANTONE
PLUS SERIES Color Library, mapping critical color information to
packaging-specific substrates. The PantoneLIVE ecosystem is supported by
licensed hardware and software that enables each area of a packaging supply
chain to access the same PantoneLIVE Colors, in addition to brand specific
palettes. This results in consistent and repeatable color across product
families, regardless of media or printtechnology, providing a cohesive brand

While users of any manufacturer's ink will be able to take advantage of
PantoneLIVE, Sun Chemical is the preferred ink partner. Esko, a global
supplier of integrated solutions for packaging, sign and display finishing,
commercial printing and professional publishing, is also a preferred partner
supporting PantoneLIVE. Both companies worked closely with Pantone and X-Rite
to develop PantoneLIVE. For more information, please see

About Pantone
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the world's
color authority, providing design professionals with products and services for
the colorful exploration and expression of creativity. This year, Pantone
celebrates its 50^th anniversary. Always a source for color inspiration,
Pantone also offers paint and designer-inspired products and services for
consumers. More information is available at For the latest
news, trends, information and conversations, connect with Pantone on Facebook,
Twitter, Pinterest and Instagram.

About X-Rite
X-Rite, Incorporated, is the global leader in color science and technology.
The company, which now includes color industry leader Pantone, develops,
manufactures, markets and supports innovative color solutions through
measurement systems, software, color standards and services. X-Rite's
expertise in inspiring, selecting, measuring, formulating, communicating and
matching color helps users get color right the first time and every time,
which translates to better quality and reduced costs. X-Rite serves a range of
industries, including printing, packaging, photography, graphic design, video,
automotive, paints, plastics, textiles, dental and medical. For further
information, please visit

PANTONE^®…The color of ideas^SM.

PANTONE^® and other Pantone trademarks are the property of Pantone LLC.
Charmin^®, Gillette^®, Olay^®, Pampers^® and Tide^® are registered trademarks
are the property of P&G. All other trademarks are the property of their
respective owners. © 2013. All rights reserved.


Contact: Ellen Pinto, Pantone LLC, (201) 777-5950,; or Zoe
Dunn, Edelman, (650) 762-2970,
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