Pioneer Offers the Most Smartphone Connectivity Options - Includes MirrorLink Support in Next Generation AppRadio

  Pioneer Offers the Most Smartphone Connectivity Options - Includes
  MirrorLink Support in Next Generation AppRadio

  MirrorLink, iPhone and Android Connectivity Available in AppRadio 3 Models

Business Wire

LONG BEACH, Calif. -- May 23, 2013

Pioneer Electronics (USA) Inc. continues to offer consumers the most
smartphone connectivity options for the car with two versions (SPH-DA210 and
SPH-DA110) of its next generation AppRadio® 3 smartphone connected in-dash
receiver. Expanding on Pioneer’s philosophy to enable consumers stay connected
, both AppRadio 3 models feature compatibility with MirrorLink™ enabled
smartphones in addition to the current AppRadio compatibility with both iOS
(iPhone® 4/4S/5) and select Android™ OS smartphones. Additional features are
also integrated into each model for enhanced smartphone control and added
convenience, including voice control for Siri Eyes Free and Google® Voice
Recognition, a revised graphical user interface, Bluetooth® audio streaming,
and a built-in DVD/CD mechanism (SPH-DA210 model only).

Pioneer AppRadio 3 (Photo: Business Wire)

Pioneer AppRadio 3 (Photo: Business Wire)

“As the popularity and use of smartphones and smartphone apps continues to
grow, consumer demand for a safe and intuitive method to utilize the power of
the smartphone in the vehicle continues to rise as well. Additionally, there
is now a wider variety of smartphone manufacturers and smartphone OS options
to choose from,” said Ted Cardenas, vice president of marketing for the Car
Electronics Division of Pioneer Electronics (USA) Inc. “Pioneer’s AppRadio 3
embraces these trends by offering expanded compatibility with many of the top
selling devices and providing in-dash playback, display and touchscreen
control of select navigation, traffic, weather, music and other apps to
enhance the driving experience and make practically any car into a connected

Through the use of Pioneer’s free AppRadio application (available for both iOS
and Android OS) and compatible third-party apps, both AppRadio 3 receivers
offer control of supported app functions using similar touch and motion
gestures of the connected smartphone devices on a high resolution 7-inch
capacitive touchscreen. Additional convenience and control incorporated in the
two new models includes:

  *MirrorLink –  An in-vehicle connectivity standard  created by the Car
    Connectivity Consortium (CCC), MirrorLink technology enables consumers to
    connect compatible smartphones to AppRadio 3 (or other compatible in-dash
    receiver) via a USB cable to access certain music and map applications for
    a more convenient and safer in-car experience. Similar to AppRadio Mode,
    MirrorLink is now integrated into AppRadio 3 receivers and offers a
    vehicle-specific interface and connectivity with MirrorLink certified
    devices from smartphone manufacturers such as Samsung, Nokia and others.
  *Siri Eyes Free –  Users of an iPhone 4S and iPhone 5 device can take
    advantage of Siri Eyes Free functionality with a touch of the AppRadio 3
    touchscreen. When activated, Siri voice prompts play through the vehicle’s
    speakers and the user’s questions and commands are received and
    transmitted using the external microphone provided with both AppRadio 3
    models. Siri Eyes Free provides access to many iPhone functions, such as
    music selection, listening to and composing text messages, Maps, calendar
    information, reminders, and more.
  *Voice Recognition for Android –  Users of compatible voice enabled Android
    smartphones can utilize Google Voice for hands-free calling by simply
    touching the microphone icon in the Contacts section of the Pioneer’s
    AppRadio App (version 2.0.0). Voice recognition can also be used to
    conveniently find and play stored music through Pioneer’s free of charge
    CarMediaPlayer App (version 1.2.0).
  *Bluetooth – To maximize the connectivity options available in today’s most
    popular smartphones, both AppRadio 3 models offer both Bluetooth
    hands-free calling^1 and Bluetooth audio streaming and wireless control of
    compatible devices. Each model includes Advanced Audio Distribution
    Profile (A2DP) for wireless audio streaming and Audio Video Remote Control
    Profile (AVRCP) version 1.3 for wireless control of devices and related
    metadata (if available) to be viewed directly on the Pioneer touchscreen
  *Enhanced Touchscreen User Interface – Designed with the smartphone user in
    mind, the AppRadio 3 touchscreen user interface (UI) provides easy access
    to the most commonly used features such as apps, music and calling.

The AppRadio 3 follows the same clean and simple hardware aesthetics of its
predecessor, utilizing minimal physical buttons, with the majority of
functionality and control accessible and operated through the high resolution
7-inch WVGA (800 x 480) capacitive touchscreen. The capacitive touch panel is
used for all functions including the app interface, music control/playback,
AM/FM radio, and Bluetooth functions. A total of four connectivity cable
options^2, sold separately, enable connections to more than 30 different
smartphone devices available in the U.S.

Both AppRadio 3 models feature a built-in AM/FM tuner with RDS text
information display (when available), MOSFET 50 Watts X 4 power, and dual
preamp outputs. In addition, the SPH-DA210 model also includes a CD/DVD
mechanism for playback of conventional media.

Pioneer’s SPH-DA110 and SPH-DA210 AppRadio 3 models will be available in July
with suggested prices of $399 and $499 respectively. The smartphone
connectivity cables range in suggested prices from $30 to $60.

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Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its
U.S. Web address is Its parent company, Pioneer
Corporation, is a preeminent manufacturer of high-performance audio, video and
computer equipment for the home, car and business markets and is celebrating
75 years of innovation in the consumer electronics industry.

^1Bluetooth functionality requires a compatible Bluetooth-enabled mobile
phone. Certain Bluetooth features may not be supported by all compatible
Bluetooth-enabled devices, and/or the functionality of such features may be
limited in certain devices or by certain wireless carriers.

^2Connectivity cables sold separately. CD-IU201N (iPhone 4/4S), CD-IH202
(iPhone 5), CD-AH200C (Android) and CD-MU200 (MirrorLink)

NOTE: Do not use your Pioneer system if doing so will divert your attention in
any way from the safe operation of your vehicle. Always observe safe driving
rules. In some states certain operations of devices while driving may be
illegal. Where such regulations apply, they must be obeyed.

PIONEER and APPRADIO are registered trademarks of Pioneer Corporation.

MirrorLink and the MirrorLink logo are trademarks of the Car Connectivity
Consortium LLC.

ANDROID is a registered trademark of Google Inc.

iPhone and iPod are trademarks of Apple Inc., registered in the U.S. and other

BLUETOOTH is a registered trademark of Bluetooth SIG, Inc.

Photos/Multimedia Gallery Available:



Pioneer Electronics (USA) Inc.
Jaed Arzadon, 310-952-2451
Katherine Harbeston, 310-952-2388
Dana Block, 310-496-4460
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