Advanced Bionics Announces the Commercial Release of the Naída CI Q70 Sound Processor in Europe, Canada and Several Other

  Advanced Bionics Announces the Commercial Release of the Naída CI Q70 Sound
  Processor in Europe, Canada and Several Other Countries around the World

 -- The World’s Newest, Most Advanced Behind-the-Ear Sound Processor Receives
      Regulatory Approval for Commercial Release in Europe and Canada --

Business Wire

VALENCIA, Calif. -- May 23, 2013

Advanced Bionics (AB), a global leader in cochlear implant technology and a
company of the Sonova Group, announced today that the new Naída CI Q70* (Naída
CI) sound processor is commercially available in Europe, Canada and several
other countries in the world.

The new Naida CI Q70 sound processor from Advanced Bionics, now available in
Europe and Canada. (Pho ...

The new Naida CI Q70 sound processor from Advanced Bionics, now available in
Europe and Canada. (Photo: Business Wire)

The innovation DNA of AB and Phonak have merged together for the introduction
of the world’s newest, most advanced behind-the-ear sound processor. With
Naída CI, AB delivers a quantum leap forward in performance and wireless
connectivity with a chic, modern instyle™ design.

When AB joined the Sonova Group, its engineers immediately began collaborating
with Phonak, the world’s top hearing aid manufacturer. With the introduction
of Naída CI, cochlear implant recipients have access to the combined
technologies of both AB and Phonak for the first time. Naída CI offers
exclusive Phonak Binaural VoiceStream Technology™, with unique ear-to-ear
communication, to help recipients hear speech better in noise and take the
strain out of conversations. The Naída CI processor also provides UltraZoom
dual-microphone technology pioneered by Phonak.  When AB’s ClearVoice™**
speech enhancement technology and the UltraZoom feature are used together in
loud real-world settings, recipients experience a 55% improvement in speech

The comprehensive product launch also delivers AccessLine™ accessories for
100% wireless connectivity to consumer electronics by leading brands,
including Apple, Samsung and Nokia. Now Bluetooth signals, music, phone calls,
TV shows, FM and endless other media can be streamed wirelessly to a
compatible Phonak hearing aid and a Naída CI sound processor or to two Naída
CI sound processors at the same time. And to make phone communication easier
than ever, bilateral recipients using Naída CI processors can answer calls
handsfree and stream calls wirelessly to both ears simultaneously.

Sized 40% smaller than AB’s previous behind-the-ear processor, Naída CI sound
processors are incredibly lightweight for barely noticeable on and off-ear
comfort. Featuring the world’s only instyle™ design, the Naída CI color
collection provides modern styling, from subtle hues that blend with hair and
skin tones to chic shades that make a fashion statement.

“When we develop any product, our commitment is to always provide the best
possible hearing. We understand that people using our products are also
looking for modern aesthetics like we offered with our Neptune™ processor.
Naída CI fulfills that promise and is designed to deliver a quantum leap
forward in performance and wireless connectivity in a small, attractive
package,” said Hansjuerg Emch, President of Advanced Bionics and Group Vice
President of the Sonova Medical Division within which AB resides.

With the launch of the Naída CI processor, AB is also launching the T-Mic™ 2
microphone, which delivers the same great performance of the previous model
with a discreet new design as well as improved aesthetics, comfort and
durability. Additionally, AB is also launching HiRes™ Optima sound
processing** for optimized battery life and the same industry-leading
performance of HiRes Fidelity 120™**. Proven AB sound processing, including
ClearVoice**, HiRes Fidelity 120 and AutoSound™, are fully compatible with the
new processor for improved hearing that helps recipients excel in school,
succeed at work and stay closely connected to loved ones.

For more information about the Naída CI sound processor or Advanced Bionics,
contact a local AB representative or visit

About Advanced Bionics

Advanced Bionics is a global leader in developing the most advanced cochlear
implant systems in the world. Founded in 1993 and a subsidiary of the Sonova
Group since 2009, AB develops cutting-edge cochlear implant technology that
allows recipients to hear their best.

AB offers the most sophisticated cochlear implant system on the market, the
HiResolution^™ Bionic Ear System, with five times more sound resolution than
its competitors, designed to help recipients hear in noisy settings and enjoy
the full dimensions of music.

With sales in over 50 countries and a proven track record for developing
high-performing, state-of-the-art products, AB’s talented group of
technologists and professionals from all over the world are driven to succeed,
work with integrity and stay firmly committed to quality.

To learn more about AB and its innovative cochlear implant technology, please

1. Buechner A, Dyballa K-H, Hehrmann P, Fredelake S, Lenarz T. Advanced
beamformers for cochlear implant users in challenging listening conditions.
Submitted to Otology & Neurotology, 2013.

Apple® is a registered trademark of Apple Inc.
Samsung is a registered trademark of Samsung Electronics Co, Ltd.
Nokia is a registered trademark of Nokia Corporation.

*Pending regulatory approval in the United States.
**Not approved for pediatric use in the United States.

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Advanced Bionics, LLC
Cheryl Garma, 661-362-1400
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