CALIFORNIA’S NEW VEHICLE MARKET INCREASED 12.6% IN FIRST QUARTER

(The following is a reformatted version of a press release
issued by the California New Car Dealers Association and
received via e-mail. The release was confirmed by the sender.) 
May 23, 2013 
California’s New Vehicle Market Increases 12.6 Percent in First
Quarter of 2013 
SACRAMENTO - The California New Car Dealers Association (CNCDA)
reports that new light vehicle registrations exceeded 400,000
units during the first quarter of 2013, which was the highest
first quarter total since 2008.  Once again California’s
increase in registrations exceeded the U.S. market improvement.
“The recession that hit California’s new vehicle market so
drastically is finally disappearing from our rear-view mirror,”
said CNCDA President Brian Maas.  “The comeback by California’s
franchised new car dealers is well underway, and is being led by
consumers choosing from among the wide variety of fuel efficient
vehicles available.” 
The Japanese brands still account for nearly fifty percent of
California’s new vehicle market, but the Domestic brands did see
a nearly 18 percent increase in registrations.  Electric vehicle
registrations are also climbing steadily, but still only account
for about one percent of the market.  The demand for all
electric vehicles combined is similar to that of the Ford
Explorer. 
California’s new vehicle market has been growing at a faster
pace than the used market for the past several years.  New
vehicle registrations increased 25 percent in 2012, while used
registrations were up just 1.9 percent.  This trend continued in
the first quarter of this year. 
The California Auto Outlook First Quarter 2013 Market Report
provides comprehensive information on the state’s new and used
vehicle market with charts and graphs. The report includes: a
segment watch, including the top 5 models in each segment; a
market perspective, comparing California nationally; brand
scoreboards; a regional recap and more.  The complete report can
be accessed on CNCDA’s website at www.cncda.org. 
### 
California Auto Outlook is produced for CNCDA by Auto Outlook,
Inc., an independent research company specializing in the
analysis of statewide and regional automotive markets.  When
reporting these auto industry trends please acknowledge the data
source: Polk. 
About CNCDA
The California New Car Dealers Association is the country’s
largest state association of franchised new car and truck
dealers representing nearly 1,100 dealer members.  Last year
California’s franchised new car dealers sold over 2 million new
and used cars and trucks. 
CONTACT: Kim McPhaul
(916) 441-2599
kmcphaul@cncda.org 
(sgp) NY 
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