Bridgeline Digital Releases iAPPS 5.0

Bridgeline Digital Releases iAPPS 5.0

Industry's leading Digital Engagement Platform Optimized for Unified Customer
Experiences That Are Both Contextual and Responsive; Superior Cross-Channel
Administrative Interface With Touch-Friendly Mobile Device Editing

BURLINGTON, Mass., May 23, 2013 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc.
(Nasdaq:BLIN), The Digital Engagement Company™, today announced the release of
iAPPS 5.0. The iAPPS platform combines superior features and functionality in
content management, eCommerce, eMarketing, and web analytics in one
all-encompassing .NET platform. The latest version of iAPPS boasts a new
cross-channel interface; cutting edge mobile-friendly editing and on-the-go
authoring; technology integration from industry leading partners; and an
overall enhanced user experience. iAPPS remains the only Web Experience
Management platform available as either a SaaS or perpetual license.

Since being introduced to the market in 2008, the iAPPS platform has provided
thousands of customers with an integrated web solution that puts business
context at the forefront of its core value proposition. With iAPPS 5.0,
Bridgeline extends that vision and equips customers with easy-to-use tools
that optimize their digital assets and capitalize on growing trends in Digital
Engagement, particularly around smart mobile device adoption. Research firm
Gartner predicts 1.2 billion smart devices will be sold in 2013, up 50% from

iAPPS 5.0 has added both back- and front-end mobile-friendly capabilities.
Administrators can edit and publish content on-the-go with a smart phone or
tablet in a touch-oriented iAPPS Content Manager. In addition, site visitors
can be more precisely targeted with persuasive content based on device type,
navigation behavior, and demographics to improve conversion rates and allow
visitors to immediately find what they want. Administrators have the ability
to preview content in specific device resolutions to test audience segments or
device-specific content prior to publishing.

iAPPS 5.0 has a new cross-channel interface with customizable mega-menus that
improve seamless navigation between each of the iAPPS products. All
administrative screens and dashboards across iAPPS have been redesigned with
flexible page widths, updated library controls and advancements in back-end

The release also features several new technology partnership integrations that
enhance customer experience capabilities. iAPPS 5.0 offers built-in hosting
services provided by Brightcove, the leading cloud-based HTML5 video player
technology provider, enabling customers to easily embed video onto their
website or web store using iAPPS Content Manager. iAPPS 5.0 also integrates
services from Clay Tablet, the leading provider of integration software that
connects content management systems to translation providers. With Clay
Tablet, site administrators can easily translate languages on their website
and consolidate content to capitalize on their global presence without having
to access developer resources.

"iAPPS 5.0 takes Digital Engagement to the next level," says Brett Zucker,
Chief Technology Officer at Bridgeline Digital. "Our developers have created a
solution that offers the enhancements and innovative tools our customers are
clamoring for. The feature set is in lock-step with emerging digital trends,
while still offering tremendous ease-of-use. We are excited to bring the
latest version of the iAPPS platform to our existing customers and the overall

New or improved features of iAPPS 5.0 include:

  *A New Cross-Channel Interface: Includes persona driven mega menus that
    customize the interface towards personnel and their tasks. The
    restructured menu allows users to drill into any of the iAPPS modules, at
    any time.
  *Mobile-friendly Editing: Users can leverage a "touch-friendly" Content
    Manager to edit and publish content on their website using a tablet or
  *Audience Targeting with Personalized Content: Persuasive content
    capabilities leverage devices, navigation behavior and demographics to
    help companies display content that improves conversion rates and allows
    visitors to quickly find what they want.
  *Video Publishing: Brightcove integration enables easy and seamless
    publication of video content right in Content Manager to drive digital
  *Enhanced Template Builder: iAPPS 5.0 includes a template builder that
    provides flexibility for administrators to add new features and content
    containers to existing templates without having to access a developer.
  *Built-in Translation Services: Clay Tablet integration allows customers to
    easily send content through workflow to external translation services to
    capitalize on global presence without having to use developer resources.
  *Multi-Site Workflow with Language Variants Capabilities: Customers can
    syndicate content by choosing language variants that enable a multi-site
    workflow, allowing the same website to appear in multiple languages.
  *Consolidated Product Catalogs On Multi-Store Fronts: Customers can track
    eCommerce success by centralizing their product catalog and managing each
    of their storefronts on a single system.
  *Enhanced Asset Security Model: Content is easier than ever to manage. Lock
    down files or other site assets to audience segments, including automated
    support through built-in ISYS Enterprise Search.

About Bridgeline Digital

Bridgeline Digital (Nasdaq:BLIN), The Digital Engagement Company™, enables its
customers to maximize the performance of their mission critical websites,
intranets, and online stores. Bridgeline's iAPPS^® platform deeply integrates
Web Content Management, eCommerce, eMarketing, and Web Analytics to help
marketers deliver online experiences that attract, engage and convert their
customers across all digital channels. Bridgeline provides end-to-end Digital
Engagement solutions and boasts an award-winning team of interactive services
professionals. Headquartered in Burlington, Mass., with nine additional
locations throughout the U.S. and an Asia Pacific headquarters in Bangalore,
India, Bridgeline has thousands of customers that range from middle market
organizations to Fortune 1000 companies. To learn more, please visit or call (800) 603-9936.

CONTACT: Kim Brown
         Bridgeline Digital, Inc.
         Director, Corporate Communications

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