Chinese Auto Manufacturer BYD Features Latest Models Equipped with DTS
Four Models of 2013 BYD Vehicles to Provide DTS’ Latest Multi-Channel Audio
CALABASAS, Calif. -- May 23, 2013
DTS, Inc.(NASDAQ: DTSI), a pioneer in next generation ultra high-definition
audio solutions and audio enhancement technologies, today announced further
collaboration with BYD, a rapidly-growing automotive and green-energy
technology company in China, to expand implementation of DTS Digital Surround™
into four models of BYD vehicles, set to launch in China in Q2 2013.
“We are thrilled to be able to offer BYD drivers the ability to enjoy a
superior audio entertainment experience from the convenience of their
automobile,” said Mr. Wang Chuanfu, chairman and president of BYD. “With this
integration, we continue our focus on partnering with top-tier companies. This
latest integration underscores the value that BYD provides to drivers looking
to enjoy multi-channel audio while on the road.”
DTS’ existing alliances enable BYD owners to enjoy high-definition audio
content when listening to the Guangzhou Broadcasting Network (GZBN) and Anhui
FM radio stations in their vehicles. DTS Digital Surround is an advanced audio
codec designed to deliver high-quality surround sound with greater frequency
response and dynamic range.
“With this strategic integration, we are expanding our roster of automobile
manufacturers in China who are looking to incorporate DTS-powered
multi-channel audio systems into vehicles,” said George Wu, general manager,
DTS China. “This marks another milestone for DTS as we continue to expand the
adoption of DTS audio technologies in the automotive industry.”
“DTS prides itself on offering superior surround sound technologies that
create an immersive and engaging entertainment experience for consumers
on-the-go,” said Brian Towne, executive vice president and chief operating
officer at DTS. “BYD’s adoption of DTS’ premium audio technologies into
additional vehicles enhances customer satisfaction, and exemplifies the
company’s dedication to high-quality vehicles.”
DTS Digital Surround will be featured in the G6, S6, Sirui and Surui BYD
models. For more information about DTS, please visit www.dts.com, or connect
with DTS on Facebook and Twitter (@DTS_Inc).
About DTS, Inc.
DTS, Inc. (Nasdaq: DTSI) is a premier audio solutions provider for
high-definition entertainment experiences—anytime, anywhere, on any device.
DTS’ audio solutions enable delivery and playback of clear, compelling
high-definition audio which is incorporated by hundreds of licensee customers
around the world, into billions of consumer electronic devices. From a
renowned legacy as a pioneer in high definition multi-channel audio, DTS
became a mandatory audio format in the Blu-ray Disc standard and is now
increasingly deployed in enabling digital delivery of compelling movies,
music, games and other forms of digital entertainment to a growing array of
network-connected consumer devices. DTS technology is in automotive audio
systems, digital media players, DVD players, game consoles, home theaters,
PCs, set-top boxes, smartphones, surround music content and every device
capable of playing Blu-ray discs. Founded in 1993, DTS' corporate headquarters
is located in Calabasas, California with its licensing operations
headquartered in Limerick, Ireland. DTS also has offices in Los Gatos and
Santa Ana, California, Washington, China, France, Hong Kong, Japan, Singapore,
South Korea, Taiwan and the United Kingdom. Copyright 2013, DTS, Inc. DTS, the
Symbol, and DTS and the Symbol together are registered trademarks of DTS, Inc.
All other trademarks are the properties of their respective owners. All rights
Michael A. Farino
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