Anheuser-Busch Named Sports Business Journal's 2013 'Sports Sponsor of the
ST. LOUIS, May 23, 2013
ST. LOUIS, May 23, 2013 /PRNewswire/ --Anheuser-Busch was honored this week
at the 2013 Sports Business Awards where it was named the "Sports Sponsor of
the Year." The annual event, hosted by Street & Smith's Sports Business
Journal, is a celebration of the top achievements in the sporting industry.
The award – decided by a panel of industry executives – marked
Anheuser-Busch's first win and second nomination at the Sports Business Awards
and was accepted by Blaise D'Sylva, vice president of media, sports and
entertainment marketing for Anheuser-Busch.
"Successful sports marketing execution at Anheuser-Busch is more than
purchasing a 30-second spot or signage in a stadium," said D'Sylva. "It is
the collective effort of hundreds of people inside the organization, our
partners and our wholesalers, working together every day to leverage sports
and beer in exciting and innovative ways to connect with our consumers."
Other nominees for the "Sports Sponsor of the Year" were BMW, Coca-Cola North
America, Pepsi Beverages Company, Sprint and Visa.
Anheuser-Busch's sports sponsorship portfolio is one of the largest in the
U.S., and includes official beer sponsorships of the NFL and UFC (Bud Light);
MLB and NBA (Budweiser); PGA, LPGA and Champion's TOURS (Michelob ULTRA); and
Kentucky Derby (Stella Artois). Additional sponsorships include the No. 29
Budweiser Chevrolet SS, 95 local teams across the four major sports leagues
and dozens of local running and cycling events nationwide.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a
47.6 percent share of U.S. beer sales to retailers. The company brews
Budweiser and Bud Light, two of the world's largest-selling beers.
Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading
aluminum recycler for more than 30 years. The company is a wholly-owned
subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues
to operate under the Anheuser-Busch name and logo. For more information, visit
Phillip Cleveland, Bud Light
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