HELLOBEAUTIFUL.COM, The #1 Online Destination For Black Women & Women Of Color, Relaunches With Brand New Look, New Tagline &

   HELLOBEAUTIFUL.COM, The #1 Online Destination For Black Women & Women Of
  Color, Relaunches With Brand New Look, New Tagline & Exclusive Alicia Keys
                                Concert Series

Now Reaching More Than 2MM Readers Per Month, The New Three Screen User
Experience Shows Off New "So Beautiful," "The Buzz," & "The Grind" Content
Sections

PR Newswire

NEW YORK, May 22, 2013

NEW YORK, May22, 2013 /PRNewswire/ --Digital media leader INTERACTIVE ONE
continues to "define the new urban" with a fabulous refresh of its signature
women's brand HELLOBEAUTIFUL.COM. The new & improved HELLOBEAUTIFUL.COM that
is delighting audiences to the tune of > 5,000,000 page viewspermonth making
it the #1 African-American focused women's site in the world, has amplified
her entire experience through an improved Site Design, exclusive new
Programming Franchises, an evolved Three-screen Experience across desktop,
mobile and tablet platforms, and phenomenal celebrity content including the
new HELLO BEAUTIFUL'S INTERLUDES LIVE concert series that debuted with the
phenomenal ALICIA KEYS.

(Logo: http://photos.prnewswire.com/prnh/20130522/PH18686LOGO )

With its new tagline, "WE MAKE IT LOOK GOOD," HELLOBEAUTIFUL.COM continues its
focus on the millions of readers who have come to rely on their favorite brand
not only for information & celebrity news, but for tips, insight, inspiration
& the kind of female-female conversation that can only happen in a truly
trusted environment.

"HelloBeautiful is the place where Black women go to shamelessly talk about
themselves. Our site reflects the diversity of Black female experiences and
provides them everything they crave in one-destination. Today's Black woman is
as invested in her celebrity gossip as she is in her finances, and
HelloBeautiful gives keeps her informed on those things and everything in
between," says Leigh Davenport, Editorial Director, Women & Lifestyle at
Interactive One.

Through a comprehensive analysis of each content and community area of
HelloBeautiful—from the home page, to articles, photo galleries & video—the
evolved user experience of the new HelloBeautiful.com provides the editors
with the ability to promote and prioritize exactly the stories most important
to the audience. New HelloBeautiful readers will be able to find all the
content they love more quickly and easily with emphasis on dynamic headlines,
larger, more beautiful images, and engaging graphics, all in a sleeker, muted
color palette. An inspired responsive design then insures all the content on
the new HelloBeautiful.com looks wonderful wherever her audience finds it
across desktop, mobile or tablet platforms.

"Since its launch, HelloBeautiful.com has fulfilled its mission to become the
most trusted and empowering destination for urban women online," says Chief
Content Officer, Smokey D. Fontaine. "The cross-platform opportunities that
the HelloBeautiful brand provides across our TV & radio properties are
unparalleled."

The re-launch of the new HELLOBEAUTIFUL.COM was fueled by brand-new exclusive
content including:

- "INTERLUDES LIVE!" featuring a live performance by Grammy Award winning
singer ALICIA KEYS at Harlem's Red Rooster. Videos of her amazing show,
including her debut performance of "The Fire We Make" featuring Maxwell is
live now.

- "DO YOU: The Best Jada Interview Ever," where the dynamic Hollywood
A-Listersounds off on marriage, parenting, racism & Black Hollywood.

- And new featured content areas:

  oSo Beautiful - fashion and beauty with Beauty Director At Large Becca
    Alexis
  oThe Buzz - celeb interviews, news, gossip recaps & more
  oThe Grind - career, lifestyle, health & fitness, travel & leisure, a daily
    guide-to life.

HelloBeautiful will continue to deliver best in class content and partnership
opportunities for blue chip brands such as CoverGirl, Toyota, IMAN cosmetics,
Honda, Softsheen Carson, Walmart and more.

About Interactive One
Interactive One is one of the fastest growing digital companies reaching
millions of Black and Latino Americans each month. With approximately 3
billion annual page views on its suite of sites, the company has become the
definitive online resourcefor the urban community through its suite of
social, local radio and content offerings such as HelloBeautiful
(www.HelloBeautiful.com), the fastest growing lifestyle resource for today's
Black woman; NewsOne (www.NewsOne.com), which provides up to the minute,
comprehensive coverage of newsworthy events relevant to Black Americans across
the country and the world; TheUrbanDaily (www.TheUrbanDaily.com), the eyes and
ears for the urban community looking for what's hot online, on the airwaves,
in theaters, and on the street; GIANTlife (www.GiantLife.com), the definitive
urban lifestyle brand for Next Generation tastemakers and icons Elev8
(www.Elev8.com) a site devoted to elevating the mind, body and spirit, ZONA de
Sabor (www.Zonadesabor.com), the new online destination for today's urban
Latino who wants to stay current on entertainment and celebrity news in the
Latino community and our social platform anchored by the iconicBlackPlanet
(www.BlackPlanet.com), the newly launched BlackPlanetNEXT
(www.BlackPlanetNEXT.com), andthe new BlackPlanet RADIO
(www.BlackPlanetRadio.com),the digital industry's first social radio website
created fortheAfrican American community.
Interactive One was launched by Radio One, Inc. in 2008 to complement Radio
One's existing portfolio of media companies targetingBlack Americans. Since
its launch, Interactive One has quickly become the #1 online platform for the
African American and urban community.

SOURCE Interactive One

Website: http://www.hellobeautiful.com
Contact: Natarsha Gilliard, Ngilliard@interactiveone.com, 646.695.3814
 
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