Global Leader Kenshoo Launches Support for Yahoo! Japan Unified Campaigns,
Extends Track Record of Japanese Advertising Innovation
TOKYO, May 22, 2013
TOKYO, May 22, 2013 /PRNewswire/ --
Kenshoo ( http://www.Kenshoo.com ), the global leader in premium digital
marketing technology, today announced support for Yahoo! Japan's new Unified
Campaigns , further strengthening its product offering for Japanese search
advertisers and agencies.
(Logo: http://photos.prnewswire.com/prnh/20120907/559592 )
"Japanese search marketers and consumers have both embraced smartphones, and
Kenshoo wants to continue leading the effort to empower digital marketers to
not only adopt the channel but to approach it with unique goals and strategies
in mind," said Kotaro Haruta, vice president of sales for Asia Pacific.
"Kenshoo fully understands the uniqueness of mobile device search marketing in
Japan and the need to optimize PC and smartphone campaigns in the same
platform. We have long advised advertisers and agencies to leverage smartphone
campaigns, and this enables marketers to drive performance on Yahoo! Japan,
using the latest technology, with greater effectiveness."
Continuing support for search marketers advertising on Yahoo! Japan, Kenshoo
will provide advanced functionality for Unified Campaigns through the Kenshoo
Search platform, including:
*Bulk changes to smartphone bid adjustments
*Bulk setting of smartphone preferred ads
*Tracking of PC, tablet and smartphone campaign performance at the
*Automated optimization of bids and campaign smartphone bid adjustments
*Offline support for Yahoo! Japan Unified Campaigns through Kenshoo Editor
Kenshoo Portfolio Optimizer (KPO) and Kenshoo's bid policies power automated
bid optimization on Yahoo! Japan. This empowers Kenshoo clients with automatic
recommendations and Unified Campaign smartphone bid adjustments to improve
campaigns based on established marketing goals. KPO compiles historical data
and builds hundreds of thousands of statistical models to forecast the impact
of each bid change on a search marketer's entire keyword portfolio. A leading
U.S. web publisher saw performance increase by 118 percent with the
implementation of KPO. After months of development to accommodate changes
introduced by Unified Campaigns, this proven optimization technology will
provide Japanese advertisers a competitive advantage as they embrace Yahoo!
Japan's Unified Campaigns.
"Kenshoo remains committed to providing search advertisers best-in-class
solutions for local country markets, by working closely with leaders like
Yahoo! Japan," said Haruta. "This strategy ensures that amid rapid industry
change, Kenshoo technology will continue evolving to keep clients ahead of the
global competition." About Kenshoo
Kenshoo is a digital marketing technology company that engineers premium
solutions for search marketing, social media and online advertising. Brands,
agencies and developers use Kenshoo Enterprise, Kenshoo Social, Kenshoo Local
and Kenshoo SmartPath to direct more than $25 billion in annual client sales
revenue. The Kenshoo platform delivers Infinite Optimization™ through
closed-loop targeting, universal integration, and dynamic attribution.
Kenshoo's adaptive technology, proven algorithms, and unmatched scale power
campaigns in more than 190 countries for nearly half of the Fortune 50 and all
10 top global ad agency networks. Kenshoo clients include CTRIP, CyberAgent,
Expedia, Facebook, Havas Media, Hitwise, iREP, Starcom MediaVest Group, Tesco,
Septini and Zuji.Kenshoo has 16 international locations and is backed by
Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit
http://www.Kenshoo.com for more information.
Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company
and brand names may be trademarks of their respective owners.
Contact: Nick Olsen, PReturn Inc., +1-312-432-9407, firstname.lastname@example.org
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