Zoocasa launches new innovative online platform to connect homebuyers and sellers with top agents

Zoocasa launches new innovative online platform to connect homebuyers and 
sellers with top agents 
New program includes consumer rebate worth thousands of dollars 
TORONTO, May 22, 2013 /CNW/ - Zoocasa, Canada's fastest growing online and 
mobile real estate search engine, today is rolling out a revolutionary new 
online platform. For the first time in Canada, homebuyers and sellers will 
have the ability to search homes for sale across the complete database of MLS 
listings and find, compare and connect with pre-qualified, experienced real 
estate agents from across the top brands and brokerages, including Century21, 
RE/MAX, Royal LePage, Harvey Kalles, Coldwell Bankers and others. 
"Consumers have indicated that they want to be able to research online. Not 
just to find their next home, but also to find the right agent to help them," 
says Carolyn Beatty, President of Zoocasa. "We see improving the way 
homebuyers and sellers connect with today's experienced real estate agents as 
a natural evolution of what we do. We've always said that Zoocasa is 'Home 
Search with Smarts'. Now we are 'Home and Agent Search with Smarts'." 
When customers are ready to buy or sell their home, Zoocasa makes hiring a 
professional real estate agent easy. They stand behind each agent they've 
included in their directory and provide ongoing consumer support throughout 
the transaction. As an additional bonus, when a consumer closes the sale or 
purchase of a home with a Zoocasa partner agent, they receive a home buyer 
rebate worth thousands of dollars in cash and gift cards from national 
retailers (Best Buy, Home Depot, Sears, Canadian Tire, Rogers, etc.). On a 
typical $550,000 transaction, a consumer can expect the rebate to exceed 
Today, almost 90 per cent of consumers start their home search online. 
According to Zoocasa's research, over half the people who currently use 
Zoocasa's website are committed to engaging an agent within a matter of weeks, 
if not days. Until today there was no centralized digital service in Canada 
that efficiently enabled consumers to search for, compare and connect with 
today's top professional real estate agents. 
"Our goal is to provide consumers with a one-stop seamless experience for all 
of their real estate needs," says Lawrence Dale, Group Head of Real Estate 
Business for Zoocasa. "Consumers can now search the most complete database 
of MLS property listings on Zoocasa.com. When they are ready to engage an 
agent, they can choose from our All-Star directory of experienced partner 
agents that we've hand picked. And the added bonus is a consumer rebate 
worth thousands of dollars when they close a transaction through our program." 
Zoocasa's launch will initially focus on Real Estate in the Greater Toronto 
Area before quickly rolling out its 'Home and Agent Search with Smarts' 
platform to customers across all major markets in Canada. 
"We believe any customer who is in the market to buy or sell a home in the GTA 
will see the launch of this new service as a huge value for them. After all, 
they'll be able to find the right home, the right agent and they'll get cash 
back to spend on their new home," said Carolyn Beatty about the new Zoocasa 
About Zoocasa:Zoocasa, a wholly owned subsidiary of Rogers Communications 
Inc. and part of the Rogers Local Digital Solutions group, is Canada's fastest 
growing online and mobile real estate destination assisting consumers who are 
looking to buy or sell their home. With over 6 million visits in 2012 alone, 
Zoocasa provides an innovative digital solution that helps Canadians search 
all homes, find a top agent and get a rebate. For more information, please 
Amanda Galbraith,amanda@playbookcommunications.com 416-710-3211 
SOURCE: Zoocasa 
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CO: Zoocasa
ST: Ontario
-0- May/22/2013 11:00 GMT
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