Sears Recognizes Consumer Cellular for Outstanding Performance in Consumer Electronics Category

  Sears Recognizes Consumer Cellular for Outstanding Performance in Consumer
  Electronics Category

   National Retailer Honors Consumer Cellular with Prestigious “Partners in
                            Transformation” Award

Business Wire

PORTLAND, Ore. -- May 22, 2013

Consumer Cellular (, the number one rated cellphone
service for the third consecutive year and exclusive wireless provider for
AARP members, has been awarded a prestigious Partners in Transformation award
from Sears Holdings Corporation. Consumer Cellular received the award in the
electronics category by driving impressive cellphone sales growth for the
retailer over the past year.

The Partners in Transformation award recognizes top-performing vendors and
suppliers who have been helping support the transformation of Sears through
innovation around customers, core retail excellence, and financial and
operational discipline. Of the more than 30,000 suppliers that work with
Sears, less than one half of a percent have the privilege of receiving this

“Sears is an iconic retail brand that has earned a strong reputation among its
customers for providing quality products and customer service,” said John
Marick, CEO of Consumer Cellular. “We’re honored to be recognized for helping
them build on that reputation with our products and services, and we look
forward to continued success at Sears locations.”

Consumer Cellular currently sells four of its cellphone models at 750 Sears
stores nationwide: the Huawei 8800 and 8652 smartphones, the senior-friendly
Doro PhoneEasy® 618 flip phone, and the entry-level Motorola WX416 feature
phone. The Samsung Galaxy Exhilarate smartphone will become available in June.
Sales of Consumer Cellular phones at Sears have been growing every year since
2011, when the two launched a retail partnership. Sales volume through the
first four months of 2013 is already approaching sales for all of 2012.

The Partners in Transformation award recipients are selected from nominations
submitted by Sears Holdings’ associates who purchased goods and services from
suppliers in 2012.

About Consumer Cellular

Consumer Cellular is the exclusive wireless provider for AARP members and a
top-rated carrier that provides no-contract cell phones and service plans to
those 50+. Founded in 1995 on the belief that everyone should have affordable
access to the safety and convenience of cellular service, Consumer Cellular is
privately held with more than 800 employees. The Portland, Ore.-based company
utilizes the nation’s largest voice and data network, covering more than 296
million people – or 97 percent of the U.S. population. Consumer Cellular’s
wireless phones and plans are sold nationwide at leading retailers such as
Sears and RadioShack dealer franchise locations, as well as direct to
consumers at or 800-686-4460. The company has been
ranked on the Inc. 5000 list for four years in a row. For cellphone tutorials,
features, applications and company news, connect with Consumer Cellular on
Facebook, Twitter, YouTube and Google+.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (NASDAQ: SHLD), is a leading broadline retailer providing
merchandise and related services and is part of ShopYourWay, a social shopping
experience where members have the ability to earn points and receive benefits
across a wide variety of physical and digital formats through
Sears, Roebuck offers its wide range of home merchandise, apparel, and
automotive products and services through more than 2,000 Sears-branded and
affiliated stores in the U.S. and Canada, which includes more than 810
full-line and more than 1,270 specialty stores in the U.S. Sears, Roebuck also
offers a variety of merchandise and services through,
and specialty catalogs. Sears, Roebuck offers consumers leading proprietary
brands including Kenmore, Craftsman, DieHard and Lands’ End – among the most
trusted and preferred brands in the U.S. The company is the nation’s largest
provider of home services, with more than 11 million service calls made
annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at


Jeff Segvich, 503-546-7870
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