CEVA Logistics Taps IBM SmartCloud to Deliver Real-time Supply Chain Services to Industry Leaders

CEVA Logistics Taps IBM SmartCloud to Deliver Real-time Supply Chain Services
                             to Industry Leaders

PR Newswire

ARMONK, N.Y., May 22, 2013

ARMONK, N.Y., May 22, 2013 /PRNewswire/ --IBM (NYSE: IBM)  today announced a
four-year contract with CEVA Logistics to accelerate business delivery results
for its customers through a new cloud-based information exchange for its
supply network. This solution is a combination of CEVA's technology and an
element of IBM's growing SmartCloud portfolio for specific lines of business
such as supply chain.

(Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO )

By improving the quality of information shared across its customers' supply
chain networks, CEVA speeds material and information flow to reduce costs and
improve customer service. CEVA estimates the IBM and CEVA solution will help
the company reduce IT-related supply chain costs by upwards of five percent
over the course of the four-year contract, resulting in potentially several
million dollars in savings that can be directed toward developing new supply
chain offerings for customers.

CEVA is a global supply chain management company serving industry leaders in
the automotive, consumer, retail, healthcare, pharmaceutical, industrial, and
technology sectors. Through its Smarter Commerce initiative, IBM is helping
CEVA streamline its customers' supply chain and logistics processes with
technologies that makes it easier to access, share, and process information in
real time.

Built on IBM's leading cloud B2B integration service and the company's CEVA
Matrix Connect, the new cloud service delivers a competitive advantage for
CEVA's customers by enabling them to quickly and efficiently respond to market
and customer changes. Benefits include:

  oReduction in operational and development costs
  oEasy migration of existing business-to-business (B2B) activity to new
    cloud solution
  oRapid customer onboarding to accommodate growth trends
  oAbility to rapidly scale at predetermined costs as business and volumes

CEVA takes a lean approach to helping its customers adjust to changes in
demand across their supply chain networks. To start, IBM's integration
services enable CEVA to onboard new customers quickly. Then, the flexibility
of a cloud service helps CEVA adjust to changes in supply and demand quickly.
For example, if there is a disruption in the supply chain, such as a natural
disaster, it can set up new trade lanes to avoid the affected region. Or, if
there's demand for a new part, for example a new type of memory chip for a
smart phone or tablet computing device, the company can change to a different
factory or supplier to deliver that new part quicker.

"Market conditions are driving requirements for visibility and control across
global operations," said Peter Dew, Chief Information Officer for CEVA.
"IBM's cloud integration services provides us with a world-class, reliable and
constantly available information backbone to deliver the real-time access to
information we need. CEVA, and our customers, benefit from IBM's expertise
and the power of the cloud to ensure that, at every link in the supply chain,
we can keep business flowing."

"In today's increasingly digital world, supply chain leaders such as CEVA are
delivering competitive advantage to their customers by sharing critical
information across their vast supplier networks quickly and efficiently
through the cloud," said Craig Hayman, general manager, IBM Industry

CEVA brings an industry-specific approach to supply chain management, helping
its customers face globally-spread production and growing demand in emerging
markets. Those customers' profitability and customer service reputation rely
on how fast they can orchestrate their supply chain to take parts and products
produced in multiple regions and assemble and ship them around the world. For
example, IBM's cloud service will enable CEVA to better manage the supply
chain for an automotive customer by helping them maintain and monitor low
inventory or accelerate shipments. This same approach is applied to CEVA
customers in the consumer and retail, healthcare and pharmaceutical,
industrial, and technology sectors.

To support and manage its customers global supply chains, CEVA has developed
CEVA Matrix Connect, which automates the flow of information to accelerate
business processes involving multiple parties, including customers, suppliers,
service providers and other partners. For CEVA Matrix Connect, IBM Sterling
B2B Integration Services provides process management for all B2B and
electronic data interchange transactions. By combining its 30 plus years'
experience with enhanced visibility, robust tools and governance processes,
IBM ensures all transactions are handled more quickly and comprehensively.

IBM also assures that documents are sent and received within an agreed time
frame, working proactively with the customer to resolve any issues. This can
be an important customer service deliverable. For example, for some clients
in its fastest-growing consumer and retail sector where CEVA manages order
fulfillment, the company must provide frequent delivery information on product
shipments. This document expertise also reduces order, price and invoice

IBM Sterling B2B Integration Services is part of IBM's Smarter Commerce
initiative, which is designed to help companies manage their supply and demand
processes through intelligent automation. This solution is also part of IBM's
growing SmartCloud portfolio of more than 100 cloud-based solutions.

CEVA and other leading innovators are presenting their best practices at the
IBM Smarter Commerce Global Summit in Nashville, Tennessee, May 19-23.

CEVA Logistics, one of the world's leading non-asset based supply chain
management companies, designs and implements industry leading solutions for
large and medium-size national and multinational companies. Approximately
50,000 employees in nearly 170 countries are dedicated to delivering effective
and robust supply chain solutions across a variety of sectors where CEVA
applies its operational expertise to provide best-in-class services across its
integrated network. For the year ending 31 December 2012, CEVA reported record
revenues of €7.2 billion. For more information, please visit

More information on IBM can be found at:
IBM Smarter Commerce: www.ibm.com/smartercommerce
IBM SmartCloud Solutions: www.ibm.com/SaaS

Mike Azzi
IBM Media Relations
1 (914) 766-1561

Julie Redard
IBM Media Relations
1 (978) 430-8905


Website: http://www.ibm.com
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