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ESIPL Signs Multi-year Distribution Agreement with Airtel


New Delhi, Delhi, India, Wednesday, May 22, 2013 -- (Business Wire India)

ESPN Software India Pvt Ltd (ESIPL) has signed a multi-year agreement with DTH arm of the leading telecom operator Bharti Airtel - Airtel Digital TV to enable distribution of the six primary channels of ESPN STAR Sports (ESS) in India - STAR Cricket, STAR Sports, STAR Sports 2, ESPN, STAR Cricket HD and ESPN HD on Airtel Digital TV. Sports fans can now enjoy the best of sporting content across a variety of premium genres like cricket, soccer, hockey, tennis, motor racing, golf et al. on Airtel Digital TV.

ESS currently has the television broadcast rights of an enviable list of leading sporting events across various categories. In cricket, ESS has broadcast rights of the International Cricket Council, BCCI international and domestic cricket, Cricket Australia, England and Wales Cricket Board and the Champions League T20. In soccer, ESS holds broadcast rights for Barclays Premier League, Spanish La Liga, Italian Serie A, the English FA Cup and England international matches. In Motorsports, ESS has broadcast rights for F1 and Moto GP. In tennis, the sports broadcaster showcases Wimbledon and Australian Open besides the Men's ATP Tour/ ATP Masters series. In Golf, ESS showcases The Masters, The US Open, The Open Championship and the One Asia Tour.

Airtel digital TV customers can SMS for ESPN HD/ for Star Cricket HD to 54325.

About ESPN Software India Pvt Ltd

ESPN Software (I) Pvt. Ltd distributes and markets ESPN STAR Sports services in India. ESPN STAR Sports(ESS) delivers a wide array of premier international, regional and local sports events and programming across multiple platforms, each localized to deliver differentiated programming to meet diverse needs of Asian sports fans. In India, ESS network of channels include STAR Sports, STAR Sports2, STAR Cricket, ESPN, STAR Cricket HD, ESPN HD & Fox Sports News.

About Airtel digital TV

Airtel digital TV is a leading national DTH service provider offering MPEG 4 & DVBS 2 – currently the most advanced digital broadcasting technologies available in the world. With 375 channels & services including 17 HD channels and 6 interactive services, Airtel digital TV introduced many firsts to the segment including a universal remote, several unique interactive applications, multi lingual EPG, and integrated anytime, anywhere recording through mobile and web. Backed by a 24x7 customer care, Airtel digital TV had 8.1 million customers as on March 2013.

About Bharti Airtel

Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile commerce. Bharti Airtel had over 272 million customers across its operations at the end of April 2013. To know more please visit, www.airtel.com

Media contact details

Sameer Bajaj- Corporate Communications, ESPN Software India Pvt Ltd, +91 9811222700

Supriya Gupta–Corporate Communications, ESPN Software India Pvt Ltd, +91 9899552515

Monish Mazumdar, IPAN H+K Strategies, +91 9810542491

Sukriti Kalra, IPAN H+K Strategies, +91 9910393262

Contributed via: Bloomberg Publisher WEB Service

Provider ID: 6ef6da8ffdb54e248fd99f573925b81a

-0- May/22/2013 12:30 GMT

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