CRAiLAR Technologies Joins the Sustainable Apparel Coalition

         CRAiLAR Technologies Joins the Sustainable Apparel Coalition

PR Newswire

VICTORIA, BC and PORTLAND, OR, May 22, 2013

VICTORIA, BC and PORTLAND, OR, May 22, 2013 /PRNewswire/ - CRAiLAR
Technologies Inc. ("CRAiLAR" or the "Company") (TSXV: CL) (OTCBB: CRLRF),
which produces and markets CRAiLAR® Flax, The Friendliest Fiber On The
Planet™, has joined the Sustainable Apparel Coalition (SAC) and will use the
group's sustainability measurement tool, the Higg Index, to measure
environmental responsibility across its agriculture and manufacturing
processes.

With its membership in the SAC, CRAiLAR joins more than 90 global brands,
retailers and manufacturers, as well as government, non-profit environmental
organizations, and academic institutions, which are collectively committed to
improving supply chain sustainability in the apparel and footwear industries.

In its relationship with the SAC, CRAiLAR will contribute both data and
resources to support the Higg Index, which gauges environmental sustainability
and drives supply chain decision-making to better efficiency and
sustainability impact. The Higg Index is an open source, indicator-based tool
that allows suppliers, manufacturers, brands and retailers to evaluate
materials, products, facilities and processes based on environmental and
product design choices.

"With the SAC's leadership position in the apparel and textiles sectors, we
are pleased to contribute to a model for how industries can collaborate in
making a positive impact on value chain performance," said Ken Barker, CEO of
CRAiLAR. "CRAiLAR Flax is a natural fiber that can make an immediate and
dramatic impact on product sustainability, a priority of SAC members and
non-members alike."

"We welcome the addition of CRAiLAR to the Coalition, and look forward to
their participation in this industry-wide effort in sustainability, " said
Coalition Executive Director Jason Kibbey. "Having CRAiLAR as part of the
Coalition widens the scope of our impact within the apparel industry and
accelerates the change we're making towards responsible industry actions."

There are currently more than 90 members of the SAC, the majority of which are
global brands and retailers including: adidas, C&A, Gap, H&M, JC Penny,
Kohl's, Levi's, L.L. Bean, M&S, Nike, Nordstrom, Puma, REI, Target, and VF
Corporation. More information on SAC, the complete Higg Index, and a full list
of members can be found at www.apparelcoalition.org.

About the Sustainable Apparel Coalition:
The Sustainable Apparel Coalition, representing more than one-third of the
global apparel and footwear industries, was formed by sustainability leaders
and leading environmental and social organizations to address current social
and environmental challenges. Recognizing that improved supply chain practices
are both a business imperative and an opportunity, the Coalition seeks to lead
a shared vision of industry supply chain sustainability through the creation
and use of the Higg Index. In measuring and evaluating apparel and footwear
product sustainability performance through the Higg Index, the Coalition aims
to spotlight priorities for action and opportunities for technological
innovation.

About CRAiLAR Technologies Inc.
CRAiLAR(R) Technologies Inc. offers cost-effective and environmentally
sustainable natural fiber in the form of flax, hemp and other bast fibers for
use in textile, industrial, energy, medical and composite material
applications. Produced using a fraction of water and chemical inputs compared
with other natural fibers, CRAiLAR Flax is the newest natural fiber
introduction to the market in decades. The Company supplies its CRAiLAR Flax
to HanesBrands, Georgia-Pacific, Brilliant Global Knitwear, Tuscarora Yarns,
Target Corp. and Kowa Company for commercial use, and to Levi Strauss & Co.,
Cintas, Carhartt, Ashland, PVH Corp., Cotswold Industries, Cone Mills and
Lenzing for evaluation and development. The Company was founded in 1998 as a
provider of environmentally friendly, socially responsible clothing. For more
information, visit www.crailar.com.

Neither the TSX Venture Exchange Inc. nor its Regulation Services Provider (as
that term is  defined in  the policies of  the TSX  Venture Exchange)  accepts 
responsibility for the adequacy or accuracy of this release.

Forward-Looking Statement Disclaimer
This  news   release  includes   certain  statements   that  may   be   deemed 
"forward-looking statements". All statements in this news release, other  than 
statements   of    historical   facts,    are   forward-looking    statements. 
Forward-looking statements or information  are subject to  a variety of  risks 
and uncertainties which could  cause actual events or  results to differ  from 
those  reflected  in  the   forward-looking  statements  or  information   and 
including, without limitation, risks and uncertainties relating to: any market
interruptions  that  may   delay  the   trading  of   the  Company's   shares, 
technological  and  operational  challenges,  needs  for  additional  capital, 
changes in consumer preferences, market acceptance and technological  changes, 
dependence on  manufacturing and  material supplies  providers,  international 
operations,  competition,  regulatory  restrictions   and  the  loss  of   key 
employees. In addition, the Company's  business and operations are subject  to 
the risks set  forth in the  Company's most  recent Form 10-K,  Form 10-Q  and 
other SEC filings which are available through EDGAR at www.sec.gov. These  are 
among the primary risks we foresee at the present time. The Company assumes no
obligation to update the forward-looking statements.

SOURCE Crailar Technologies Inc.

Contact:

CRAiLAR Media Contact:
Ryan Leverenz
Director, Corporate Communications
(415) 999-1418
ryan.leverenz@crailar.com

CRAiLAR Officer
Ted Sanders
CFO
(503) 387-3941
ir@crailar.com

SAC Media Contact
Tim Gnatek
(415) 342-6632
tim@bluepractice.com
 
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