Wendys.com: Going Mobile
DUBLIN, Ohio, May 22, 2013
DUBLIN, Ohio, May 22, 2013 /PRNewswire/ --Wendy's® has launched a bolder,
brighter and more interactive Wendys.com, which – after a complete overhaul –
is much more friendly for those on smartphones and tablets.
(Logo: http://photos.prnewswire.com/prnh/20121011/CL90991LOGO-a )
In response to consumers evolving digital habits, the new Wendys.com features
such digital-savvy elements as feeds from Wendy's Facebook, Twitter and
Instagram; an easy-to-navigate grid layout, more multimedia content and
prominent and easy to use nutrition information. Thanks to its responsive
design, the website is accessible from smartphones, tablets and other modern
"The new Wendys.com uses cutting-edge technology and design to allow consumers
to engage with our brand when, where and how they want," said Craig Bahner,
Wendy's CMO. "With more customization and personalization tools, Wendys.com
offers a vibrant experience for any visitor, especially mobile device users.
And it will continue to evolve with consumers over time."
With around ten million monthly visitors across digital and social networks,
the new website is particularly appealing to mobile users. Now, they can use
GPS to quickly locate Wendy's restaurants, search for specific restaurant
features (like WiFi and mobile payment) and geo-target Wendy's job openings
within a particular area.
Updating website content will be easier and much more efficient. Easy-to-find
nutrition information enables consumers to make more informed food purchases.
Click on any Wendy's product, and its calories, fiber and protein information
are readily available. Also, website visitors can customize a menu item by
seeing how adding or subtracting toppings will impact nutritional values.
Future website development will include the availability of localized pages
that will enable restaurants to offer community-specific promotions, as well
as integration with the My Wendy's App for other location-specific and
The new Wendys.com upgrade is a key component of Wendy's ongoing brand
transformation initiative, which also includes: major menu innovations,
including the recently launched Flatbread Grilled Chicken Sandwich, Frosty™
Waffle Cone, and Late Night Moonlight Meal Deal; the re-imaging of restaurants
with a bold, contemporary look; an updated Wendy's logo; new crew uniforms and
consumer-preferred menuboards and packaging.
About The Wendy's Company
The Wendy's Company is the world's third-largest quick-service hamburger
company. The Wendy's system includes more than 6,500 franchise and
Company-operated restaurants in the United States and 27 countries and U.S.
territories worldwide. For more information, visit Wendys.com or
Denny Lynch, 614-764-3553 Christyne Muller, 404-879-9126
SOURCE The Wendy's Company
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