Responsys Introduces the Interact Marketing Cloud
New Platform Innovation Redefines the Way Companies Market to
Customers Across the Digital Channels
SAN BRUNO, CA -- (Marketwired) -- 05/22/13 -- Responsys, Inc.
(NASDAQ: MKTG), a marketing cloud software and services leader, today
introduced the Responsys Interact Marketing Cloud in front of more
than 1,000 attendees at Responsys Interact 2013. New platform
innovation centers the Interact Marketing Cloud entirely around the
customer, redefining the way the world's best marketers manage their
digital relationships and deliver the right marketing to their
customers across email, mobile, social, display and the web.
"In order to gain competitive advantage in the relationship marketing
era, companies must reorient their businesses around building
individualized relationships with their customers at massive scale,
or else they will get left behind," said Scott Olrich, President,
Marketing and Platform at Responsys. "Marketing is no longer about
maximizing the number of people brands reach with a campaign, it's
about creating individualized interactions that engage customers and
lead to long-term revenue growth and value."
In support of this shift toward putting the customer at the center of
marketing, the Interact Marketing Cloud enables marketers to build a
complete profile of their individual customers, design highly
personalized digital interactions and orchestrate sophisticated
marketing programs across the digital channels.
Forrester Research validates this evolution in a recent report, "The
only companies that will be successful in the age of the customer are
those that obsess about their customers, marrying digital engagement,
traditional marketing, and data to create complete brand experiences
from need identification to ongoing loyalty," said Corinne Munchbach,
Analyst at Forrester Research.(i)
The latest innovations to the Interact Marketing Cloud span the
company's core product lines:
Interact Profile: Building Data-Driven Customer Profiles
Profile enables marketers to combine marketing data like demographic,
campaign response, behavioral, social, and preference into a complete
picture of the customer and how they are engaging with the brand.
New to Interact Profile is cross-channe
l preference management
technology called Interact Preference, which gives marketers a single
source of truth for customer contact preferences. It works across
channels and supports marketers' compliance with increasing rules and
regulations surrounding marketing communications.
Also new to Interact Profile is an innovative solution that
incorporates mobile insights into the customer profile. This new
Interact Profile capability, delivered in partnership with Velti,
will help marketers address the number one challenge when it comes to
growing their mobile marketing programs -- measuring mobile ROI(ii).
The solution gives marketers access to robust insights about mobile
visitors, including clicks, conversions, pages viewed, browser and
device OS and type. This information can then be used to target known
users with highly relevant cross-channel messages based on their
interests and mobile profile.
Interact Program: Orchestrating Cross-Channel Marketing Interactions
Interact Program, first released in 2009 and now in use by the
world's most progressive brands, is designed to help marketers
orchestrate interactions for individual consumers at massive scale.
Interact Program continues to expand its cross-channel interaction
capabilities with the latest round of innovation focused on display
advertising. Responsys has re-architected its display advertising
technology to provide access to millions of impressions on new
display advertising networks, which will give customers the ability
to deliver highly individualized display ads in new ways, including
across mobile devices and social networks.
Interact Campaign: Designing and launching messages for any channel
A Message Designer toolset is currently being developed as part of
Interact Campaign for creating and personalizing marketing messages.
Expected to debut as part of the new Email Message Designer, it will
let marketers manage content, personalization rules and scripting,
across channels. It includes an intuitive, state-of-the-art user
interface to keep marketers productive without burdening IT.
Interact Insight: Delivering cross-channel lift reporting
cross-channel marketing comes the need to understand the value of
additional channels. For example, what is the ROI of adding a display
advertising campaign to an email campaign? To answer that question,
Responsys is developing an "incremental lift" testing and reporting
framework, which should be available in Interact Insight and allow
marketers to isolate and measure the effect of an additional channel.
Responsys expects the initial version of the framework will support
email and display advertising tests.
For more information on the Responsys Interact Marketing Cloud visit:
Suggested Tweet on Today's @Responsys News
-- Click to Tweet: .@responsys redefines how the world's best marketers
manage customer relationships w/ the Interact Marketing Cloud
Note: Unreleased products and services mentioned in this release may
not be delivered on time or at all, and customer purchase decisions
should be based only on currently available features.
Responsys (NASDAQ: MKTG) is a leading marketing
cloud software and services company. Our mission is to enable the
smartest marketing in the digital world. The most respected brands
across the globe use the Responsys Interact Marketing Cloud to manage
their digital relationships and deliver the right marketing to their
customers across email, mobile, social, display and the web. Our
customers gain competitive advantage through the automation,
individualization, and coordination of cross-channel marketing
interactions at massive scale. Founded in 1998, Responsys is
headquartered in San Bruno, California and has offices throughout the
world. For more information visit: responsys.com.
Connect with Responsys
-- Like Responsys on Facebook - https://www.facebook.com/Responsys
-- Follow @responsys on Twitter - https://www.twitter.com/Responsys
-- Follow Responsys on LinkedIn -
(i) "Embed The Customer Life Cycle Across Marketing," Forrester
Research, January 2013
(ii) "Planning For Mobile Marketing Success
Through Smart Staffing," Forrester Consulting, February 2013
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