Carrefour Strengthens Business Analytics with the Addition of Location Intelligence

    Carrefour Strengthens Business Analytics with the Addition of Location

Esri Partner Galigeo Implements GeoDashboard using ArcGIS with the World's
Second-Largest Retailer

PR Newswire

REDLANDS, Calif., May 22, 2013

REDLANDS, Calif., May 22, 2013 /PRNewswire/ -- Esri announces that Carrefour
Group, the second-largest retailer in the world with nearly 10,000 stores
around the globe, has implemented an enterprise-wide marketing solution from
Esri partner Galigeo. The solution, Geodashboard, incorporates ArcGIS and
enhances existing enterprise business intelligence (BI) software to improve
decision making. Carrefour staff around the world are guided through different
operational workflows including retail site selection and competition
analysis. The solution improves their expansion and development strategy,
optimizes direct marketing activities, and enhances store performance through
a better understanding of sales territories and customer needs.



"Carrefour Group selected Galigeo, an Esri partner, because of its ease of
implementation and its ability to meet technical requirements of Carrefour's
data centers," says Francis Riviere, geomarketing manager at Carrefour Group.

Galigeo's Geodashboard uses the Esri ArcGIS platform to view and analyze
spatial data to support:

  oTraditional retail analysis such as trade areas, mailing areas,
    competition, customer locations, and targeted advertising
  oGeographic data including Bing Maps, Nokia data, and aerial and satellite
  oInformation that can be geocoded on the fly

By representing and displaying data on interactive maps, Galigeo's
geomarketing application identifies hidden trends that are not discernible in
tables, charts, or other dashboard widgets traditionally used in business
intelligence solutions.

"We're excited to support Carrefour with a very innovative location
intelligence solution focused to help Carrefour meet its strategic challenges
and help the company achieve its growth agenda," says Christian Tapia, Galigeo

"Galigeo is transforming the way companies implement marketing and sales
performance applications within BI and other enterprise systems," says Simon
Thompson, Esri director of commercial solutions. "Location analytics is
enabling a more refined and deeper understanding of how to improve marketing
and other store-level operations. It enriches data for a more intimate
understanding of customer relationships, behavior, and needs."

Learn more by visiting or visiting Esri booth #933 at the
International Council of Shopping Centers (ICSC) RECon trade show, to be held
in Las Vegas, Nevada, May 19–22, 2013.

About Galigeo
Galigeo provides innovative location intelligence solutions for superior
business analytics. Galigeo software connects directly to enterprise
applications, maps large-scale datasets and applies spatial processing to
enhance data visualization, reporting and predictive analytics. Our solutions
are focused on improving business outcomes. Galigeo customers use the solution
to improve Sales Territory Management, Trade Areas Analysis and Resource
Allocation, among the many other use cases. Galigeo is trusted by some of the
world's largest companies and governmental organizations. For more information
about Galigeo, please visit

About Esri
Since 1969, Esri has been giving customers around the world the power to think
and plan geographically. The market leader in GIS technology, Esri software is
used in more than 300,000 organizations worldwide including each of the 200
largest cities in the United States, most national governments, more than
two-thirds of Fortune 500 companies, and more than 7,000 colleges and
universities. Esri applications, running on more than one million desktops and
thousands of web and enterprise servers, provide the backbone for the world's
mapping and spatial analysis. Esri is the only vendor that provides complete
technical solutions for desktop, mobile, server, and Internet platforms. Visit
us at

Copyright © 2013 Esri. All rights reserved. Esri, the Esri globe logo, GIS by
Esri,, ArcGIS, and are trademarks, service marks, or
registered marks of Esri in the United States, the European Community, or
certain other jurisdictions. Other companies and products or services
mentioned herein may be trademarks, service marks, or registered marks of
their respective mark owners.


Contact: Karen Richardson, Esri, 909-793-2853, extension 1-3491,
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