and turnstone by Steelcase Collaborate to Create “Entrepreneur Heaven” in Chattanooga and turnstone by Steelcase Collaborate to Create
  “Entrepreneur Heaven” in Chattanooga

     With hundreds of millions of furniture options, new furniture design
 application SmartSpace powered the The Company Lab makeover thanks to grant
                                from turnstone

Business Wire

CHATTANOOGA, Tenn. -- May 21, 2013

Work environments communicate culture, maybe even more so for entrepreneurs,
who try to express differentiation not only in how they think, but also in how
they look doing it. turnstone, a Steelcase company dedicated to outfitting
entrepreneurs with the latest in collaborative office creations, is
collaborating with to help some of Chattanooga’s most
celebrated entrepreneurs create the environment of their dreams.

Thanks to a grant from turnstone provided its partner, an
online furniture retailer and resource with hundreds of millions of options
for office and home, the entrepreneurs at CO.LAB used the “latest tech” from
Smart Furniture--the SmartSpace online design tool--to create a cool space. In
conjunction with the Smart Furniture’s team, the CO.LAB team uploaded photos
of their office to SmartSpace, chose the turnstone furniture that fit the
space and best suited the collaborative work environment CO.LAB wanted, then
the team chose fabrics and features that gave the madeover space just the look
the team wanted.

Matt Wood, Merchandising Director at Smart Furniture, says, “There’s nothing
like SmartSpace available on the market anywhere else--and the creative types
at CO.LAB combined with the office-forward looks from turnstone are a perfect
way to see how SmartSpace makes it simple for entrepreneurs to create the type
of work environment they really want.” SmartSpace was launched to rave reviews
just 30 days ago.

“turnstone is thrilled to be involved with this event in Smart Furniture’s
hometown of Chattanooga,” says Jon Eggleton, Chief Marketing Officer. “It is a
blossoming entrepreneurial community, and with turnstone’s focus on small and
emerging business customers, our goals are aligned in order create a terrific
new space for CO.LAB that will continue the important work that they are doing
for entrepreneurship in this region.”

“CO.LAB recognizes the advantages of having an office environment that fosters
collaboration,” says Tianna Buckwalter, Creative Director at CO.LAB. “The
CO.LAB office hosts learning events with different participants year round, so
we wanted our space to be versatile and conducive to team-oriented work
habits, and SmartSpace made it easy for us to see and compare different pieces
and pick the color schemes we wanted.”

Smart Furniture and turnstone are proud to present the public with CO.LAB’s
new, state of the art collaborative workspace on May 22, 2013 from
5:00pm-7:30pm. The showcase is in collaboration with turnstone’s “Fail Smart:
Mistakes to Learn From” program, also held at CO.LAB in Downtown Chattanooga
during GigTank 2013, a 14 week entrepreneur accelerator program hosted by

For more information on tickets and schedule for this event, please visit:

About is the pioneer of Design-On-Demand® which combines web
based visualization technologies and mass customization to provide customers
with personalized furniture products that are uniquely suited to each
customer's needs and preferences. Through innovative technologies such as its
new application, SmartSpace™, Smart Furniture empowers customers to see how
their personalized furniture will look in the context of their own spaces
quickly and easily. Known across the industry for its innovative technologies
and elite customer service, Smart Furniture continues to earn industry-wide
acclaim and dramatic sales growth. For more information call 888-GO-SMART or

About turnstone

turnstone is a Steelcase Inc. brand inspired by the spirit of small business.
The company designs solutions that help create great work environments that
are easy to own and exhilarating to use. They provide ideas and attainable
solutions that help customers stay focused on what’s most important to them –
their exciting journey through business and life. Running a small business is
hard enough— having a great space to work in should be easy. For more
information, visit

About The Company Lab:

The Company Lab (CO.LAB) is a Chattanooga-based non-profit that works to
increase the viability of local start-ups by connecting entrepreneurs with
expertise, resources and community. They direct events and education programs
fostering entrepreneurship. Their Summer program, the Gig Tank, helps young
entrepreneurs develop business plans around the city’s high speed fiber
infrastructure. They believe that creativity drives innovation, innovation
drives entrepreneurship, and entrepreneurship drives sustained economic
growth. For more information visit


Joé Lloyd, 561-870-8884
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