SmartFurniture.com and turnstone by Steelcase Collaborate to Create “Entrepreneur Heaven” in Chattanooga With hundreds of millions of furniture options, new furniture design application SmartSpace powered the The Company Lab makeover thanks to grant from turnstone Business Wire CHATTANOOGA, Tenn. -- May 21, 2013 Work environments communicate culture, maybe even more so for entrepreneurs, who try to express differentiation not only in how they think, but also in how they look doing it. turnstone, a Steelcase company dedicated to outfitting entrepreneurs with the latest in collaborative office creations, is collaborating with SmartFurniture.com to help some of Chattanooga’s most celebrated entrepreneurs create the environment of their dreams. Thanks to a grant from turnstone provided its partner SmartFurniture.com, an online furniture retailer and resource with hundreds of millions of options for office and home, the entrepreneurs at CO.LAB used the “latest tech” from Smart Furniture--the SmartSpace online design tool--to create a cool space. In conjunction with the Smart Furniture’s team, the CO.LAB team uploaded photos of their office to SmartSpace, chose the turnstone furniture that fit the space and best suited the collaborative work environment CO.LAB wanted, then the team chose fabrics and features that gave the madeover space just the look the team wanted. Matt Wood, Merchandising Director at Smart Furniture, says, “There’s nothing like SmartSpace available on the market anywhere else--and the creative types at CO.LAB combined with the office-forward looks from turnstone are a perfect way to see how SmartSpace makes it simple for entrepreneurs to create the type of work environment they really want.” SmartSpace was launched to rave reviews just 30 days ago. “turnstone is thrilled to be involved with this event in Smart Furniture’s hometown of Chattanooga,” says Jon Eggleton, Chief Marketing Officer. “It is a blossoming entrepreneurial community, and with turnstone’s focus on small and emerging business customers, our goals are aligned in order create a terrific new space for CO.LAB that will continue the important work that they are doing for entrepreneurship in this region.” “CO.LAB recognizes the advantages of having an office environment that fosters collaboration,” says Tianna Buckwalter, Creative Director at CO.LAB. “The CO.LAB office hosts learning events with different participants year round, so we wanted our space to be versatile and conducive to team-oriented work habits, and SmartSpace made it easy for us to see and compare different pieces and pick the color schemes we wanted.” Smart Furniture and turnstone are proud to present the public with CO.LAB’s new, state of the art collaborative workspace on May 22, 2013 from 5:00pm-7:30pm. The showcase is in collaboration with turnstone’s “Fail Smart: Mistakes to Learn From” program, also held at CO.LAB in Downtown Chattanooga during GigTank 2013, a 14 week entrepreneur accelerator program hosted by CO.LAB. For more information on tickets and schedule for this event, please visit: http://failsmartchattanooga.eventbrite.com. About SmartFurniture.com SmartFurniture.com is the pioneer of Design-On-Demand® which combines web based visualization technologies and mass customization to provide customers with personalized furniture products that are uniquely suited to each customer's needs and preferences. Through innovative technologies such as its new application, SmartSpace™, Smart Furniture empowers customers to see how their personalized furniture will look in the context of their own spaces quickly and easily. Known across the industry for its innovative technologies and elite customer service, Smart Furniture continues to earn industry-wide acclaim and dramatic sales growth. For more information call 888-GO-SMART or visit http://www.smartfurniture.com. About turnstone turnstone is a Steelcase Inc. brand inspired by the spirit of small business. The company designs solutions that help create great work environments that are easy to own and exhilarating to use. They provide ideas and attainable solutions that help customers stay focused on what’s most important to them – their exciting journey through business and life. Running a small business is hard enough— having a great space to work in should be easy. For more information, visit www.myturnstone.com. About The Company Lab: The Company Lab (CO.LAB) is a Chattanooga-based non-profit that works to increase the viability of local start-ups by connecting entrepreneurs with expertise, resources and community. They direct events and education programs fostering entrepreneurship. Their Summer program, the Gig Tank, helps young entrepreneurs develop business plans around the city’s high speed fiber infrastructure. They believe that creativity drives innovation, innovation drives entrepreneurship, and entrepreneurship drives sustained economic growth. For more information visit http://colab.is/ Contact: For SmartFurniture.com Joé Lloyd, 561-870-8884 email@example.com
SmartFurniture.com and turnstone by Steelcase Collaborate to Create “Entrepreneur Heaven” in Chattanooga
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