SapientNitro Introduces Sapient CommerceNow SM

  SapientNitro Introduces Sapient CommerceNow SM

   Powered by IBM Smarter Commerce, CommerceNow^SM delivers a Best-In-Class
                     E-Commerce Experience for Customers

Business Wire

NASHVILLE, Tenn. -- May 21, 2013

At the IBM Smarter Commerce Global Summit, SapientNitro, part of Sapient
(NASDAQ: SAPE), today announced the debut of Sapient CommerceNow^SM.
CommerceNow is the latest addition to Sapient’s EngagedNow suite of offerings,
the first end-to-end platform that enables brands to connect with digitally
enabled consumers across an integrated set of omni-channel experiences.

Through a fully managed e-commerce platform with software, hosting and
operations support powered by IBM Smarter Commerce, CommerceNow allows clients
to effectively manage and adapt their buy, market, sell and service processes.

“Companies must adapt to today’s savvy, always-on consumer with personalized
and highly targeted merchandising techniques,” said Chris Davey, global
customer engagement platform lead at SapientNitro. “The integration of IBM’s
Smarter Commerce allows us to deliver customizable e-commerce technology in
real-time, ensuring that clients can meet their customers’ rapidly changing

“While there are many vendors that offer revenue-sharing, cloud-based systems,
CommerceNow’s subscription-based model offers each customer its own
functionality and brand experience while being able to sustain a comprehensive
e-commerce platform,” said Steve Cowley, IBM’s Vice President, Sales for
Industry Solutions. “SapientNitro’s ability to integrate brand communications,
digital engagement, and omni-channel commerce helps its clients around the
world redefine how they engage today’s connected consumers, and we see several
synergies between our two organizations that we hope to capitalize on in the
coming years.”

Combining the creative and technological capabilities of SapientNitro and IBM,
CommerceNow’s offerings include:

  *A turnkey solution: This complete, managed e-commerce solution includes
    all required IT infrastructure, including comprehensive store templates
    and integration with third-party capabilities around order management,
    payment processing, web analytics and e-mail service providers.
  *Scalable capacity: Virtual servers can almost instantaneously respond to
    increased demand by bursting up the processing and memory to handle
    traffic spikes.
  *A global solution: With global hosting, support and disaster recovery, the
    solution reduces time and cost for international expansion.

During day one of the IBM Smarter Commerce Summit, SapientNitro will receive
IBM’s Smarter Commerce Capability Authorization, a distinction that places
SapientNitro as a premier Smarter Commerce solution provider. SapientNitro
will now have access to additional benefits such as greater solution
visibility and a number of software incentives. As a premier Smarter Commerce
solution provider, SapientNitro will also have access to IBM’s integrated
commerce solutions that ultimately make it easier for business to grow.

SapientNitro is a gold sponsor of IBM’s Smarter Commerce Summit, taking place
from May 21-23, 2013 in Nashville, TN. Jon Panella, SapientNitro global lead
for commerce within its customer engagement platform practice, will speak on a
panel titled “Achieving Seamless Omni-Channel Commerce Experiences
As-a-Service” on May 21^st.

About Sapient EngagedNow^SM

EngagedNow is the first end-to-end platform that connects brands with
digitally enabled consumers across an integrated set of channels – from web
and mobile to tablets and digital signage. It is also the first-ever platform
to feature unique products and modular capabilities to support the specific
needs of industry verticals: Sapient EngagedFan^SMfor sports + entertainment,
and Sapient EngagedTraveler^SMfor the airline and hospitality sectors.

About SapientNitro

SapientNitro^SM, part of Sapient^® (NASDAQ: SAPE), is a new breed of agency
redefining storytelling for an always-on world. We’re changing the way our
clients engage today’s connected consumers by uniquely creating integrated,
immersive stories across brand communications, digital engagement, and
omni-channel commerce. We call it Storyscaping, where art and imagination meet
the power and scale of systems thinking. SapientNitro’s unique combination of
creative, brand and technology expertise results in one global team
collaborating across disciplines, perspectives and continents to create
game-changing success for our Global 1000 clients, such as Chrysler, Citi, The
Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The
Americas, Europe and Asia-Pacific. For more information, visit

Sapient is a registered service mark of Sapient Corporation.


Courtney Kaczak, +1 646-478-9864
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