Rutgers’ Heldrich Center, GfK Honored By AAPOR for Work Trends Research Program Win Policy Impact Award for surveys chronicling the plight of the unemployed during the Great Recession Business Wire NEW YORK -- May 21, 2013 The American Association for Public Opinion Research (AAPOR) has presented its 2013 Policy Impact Award to GfK and The John J. Heldrich Center for Workforce Development at Rutgers University, for their four-year survey series capturing the realities of unemployment during the Great Recession and its aftermath in the US. In a statement, AAPOR said that the Work Trends research has “given state and national policymakers, journalists and the general public a better understanding of the financial and psychological impact of long term unemployment in the US.” Directed by Carl Van Horn and Cliff Zukin of the Heldrich Center, with the assistance of GfK and the Heldrich Center’s staff and students, the Work Trends surveys have illuminated topics such as the experience of prolonged unemployment, the struggles of recent college graduates during the Great Recession, and the impact of the economic downturn on the personal finances of everyday Americans. Work Trends findings have been featured in hundreds of national publications, TV and radio newscasts, and websites, with coverage from The New Yorker, The New York Times, USA Today, NPR, and CNN. “Over the past 15 years, the Work Trends series has conducted nearly 25,000 interviews with American workers about their jobs, the workplace, and the government’s role in the labor market,” said Dr. Carl Van Horn, Director of the Heldrich Center and Professor at the Edward J. Bloustein School of Planning and Public Policy at Rutgers. “Findings from the series have influenced policy discussions at the highest levels — from the White House to the US Congress and from leading businesses to educational organizations. The faculty and staff of the Heldrich Center are grateful to the American Association of Public Opinion Research for recognizing the value of our contribution to providing the public, policymakers and employers with deeper insights into how workers are experiencing the new realities of the workplace and the economy.” "This was a very rewarding but painful research project on the effects of long-term unemployment,” said Dr. Cliff Zukin, Senior Research Fellow at the Heldrich Center and Professor at the Bloustein School. ”We followed a national sample of 1,200 unemployed people for three years, surveying the majority of them four times. We witnessed a continuous erosion of their economic status and savings, and great social and psychological trauma as the Great Recession took its toll on millions. Very few got back to where they started before they lost their jobs." “We are honored to be working with The Heldrich Center on a project of such importance to policy makers and the public, and to have that work recognized by AAPOR,” said Mike Dennis, Managing Director of GfK’s Government and Academic Research team. “The Work Trends series has provided an ideal application of our ability to survey a fully representative sample of the population online, delivering a clear picture of how disenfranchised and struggling Americans have been faring.” About GfK GfK is one of the world’s largest research companies, with more than 12,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012,GfK’s sales amounted to EUR 1.51 billion. To find out more, visit www.gfk.com/us or follow GfK on Twitter: https://twitter.com/GfK_en. About The Heldrich Center The John J. Heldrich Center for Workforce Development is based at the Edward J. Bloustein School of Planning and Public Policy, at Rutgers University. It is one of the nation’s leading university-based research and policy centers dedicated to raising the effectiveness of the American workplace through improved workforce education, placement, and training. The Center identifies innovative workforce practices and practical policy changes that can help Americans receive the education and training they need to be productive and prosperous in a global knowledge economy. Learn more at www.heldrich.rutgers.edu. The entire series of Work Trends reports is available for download at http://bit.ly/Q3RJb3. Contact: GfK Marketing and Communications, Consumer Experiences North America David Stanton, 908-875-9844 Vice President firstname.lastname@example.org
Rutgers’ Heldrich Center, GfK Honored By AAPOR for Work Trends Research Program
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