Experian QAS Releases New Phone Validation Software to Help Reach Mobile Users

Experian QAS Releases New Phone Validation Software to Help Reach Mobile Users 
Real-Time Intelligence Enables Organizations to Capitalize on
Increasing Mobile Usage 
BOSTON, MA -- (Marketwired) -- 05/21/13 --  Experian(R) QAS(R), a
part of Experian Marketing Services and a leading provider of contact
data management software and services, today announced the release of
its new phone validation software that empowers businesses to
capitalize on the mobile revolution. The new tool provides full phone
number verification and identifies landline versus mobile phone type
at the point of capture, a significant piece of intelligence for
companies taking advantage of mobile communication.  
"Consumers spend more time on their phones than ever before, and they
expect personalized and consistent brand interactions across
channels. This means that companies need to focus on improving mobile
capabilities," said Thomas Schutz, senior vice president, general
manager of Experian QAS. "With mobile source data now available,
organizations can opt consumers in to SMS and text-based messaging
during the data capture process, ultimately enhancing results from
marketing and loyalty campaigns." 
According to a recent Experian QAS study, the number of organizations
citing mobile as their most important marketing channel continues to
grow. With 83 percent of surveyed companies confirming Website
traffic from mobile devices, QAS Phone validation becomes an
important tool in an omnichannel communication strategy. The tool
provides access to data from more than 200 telecommunications and
cable providers and leverages the same real-time interactive
capabilities featured in all Experian QAS front-end products. 
For more information, visit
About Experian QAS
 Experian QAS is an address data quality software
pioneer. The company's products capture, validate, cleanse,
standardize and enrich customer contact information. Established in
1990 with offices throughout the United States, Europe and Asia
Pacific, Experian QAS provides data validation software and services
to more than 10,000 clients worldwide in retail, education,
healthcare, insurance, finance, government and other sectors. For
more information, visit http://www.qas.com. 
About Experian Marketing Services
 Experian Marketing Services is a
global provider of integrated consumer insight and targeting, data
quality and cross-channel marketing. We help organizations from
around the world intelligently interact with today's dynamic,
empowered and hyperconnected customers. By coordinating seamless
interactions across all marketing channels, marketers are able to
plan and execute superior brand experiences that deepen customer
loyalty, strengthen brand advocacy and maximize profits.  
For more information, please visit
About Experian 
 Experian is the leading global information services
company, providing data and analytical tools to clients around the
world. The Group helps businesses to manage credit risk, prevent
fraud, target marketing offers and automate decision making. Experian
also helps individuals to check their credit report and credit score,
and protect against identity theft.  
Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended
March 31, 2013, was US$4.7 billion. Experian employs approximately
17,000 people in 40 countries and has its corporate headquarters in
Dublin, Ireland, with operational headquarters in Nottingham, UK;
California, US; and Sao Paulo, Brazil. 
For more information, visit http://www.experianplc.com. 
Experian and the Experian marks used herein are service marks or
registered trademarks of Experian Information Solutions, Inc. Other
product and company names mentioned herein are the property of their
respective owners. 
Erin Haselkorn
Experian QAS Public Relations
1 617 385 6700
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